The way distribution is evolving right now, there’s a growing need for models that meet both suppliers and distributors where they are—not where the system used to be. That’s exactly what led to the launch of Best Brands On Demand in Tennessee.
LibDib has expanded its On Demand network to Tennessee by partnering with Best Brands , a leading distributor with deep statewide reach and a strong reputation for execution. The result is a model that blends the strength of an established wholesaler with the flexibility of a just-in-time, technology-enabled platform.
For brands, it opens the door to Tennessee without the traditional hurdles of inventory commitments or long onboarding timelines. For Buyers, it creates broader access and discovery through Best Brands’ e-commerce platform, where products are now visible and available for order across the state.
This model works seamlessly because it fits within the three-tier system and removes friction from the process. With On Demand, Best Brands operates as the distributor of record—handling final delivery, invoicing, collections, and payments—while LibDib powers the infrastructure behind the scenes, from product setup and compliance support to order orchestration and shipment coordination. Orders are fulfilled just-in-time.Makers ship to the distributor’s warehouse as demand is created. This allows everyone involved to operate more efficiently without overextending resources.
From a Maker’s perspective, going live in Tennessee is straightforward but purposeful. It requires the right compliance setup, including product registrations and distributor appointment with the state, along with thoughtful pricing and logistics planning upfront. Once products are approved and activated, they become available through direct demand generation and through the Best Brands storefront, creating immediate visibility in the market.
What’s particularly compelling about this launch is it provides access to Tennessee and reflects a broader shift in how distribution can operate. This isn’t about replacing the traditional system—it’s about enhancing it. By pairing distributor infrastructure with LibDib’s flexible, on-demand supply and modern technology, the model allows distributors to expand their portfolios without taking on unnecessary inventory risk.Brands get a faster, more transparent path to market.
The partnership with Best Brands is an important step in that direction. It demonstrates how this approach can scale within a strong distributor network, creating value on both sides of the three-tier system. This is a model that doesn’t need to be limited to one market or one partner. As the industry continues to shift, there is a clear opportunity to bring this same framework to additional distributors looking to expand access, improve efficiency, and better serve both their suppliers and their customers.
Best Brands On Demand is one more example of what’s possible when distribution evolves thoughtfully. It’s not a new system—it’s a better way to operate within the one we already have.