Following marked growth in 2023, expo sets sights on expanded programming
PORTLAND, Maine – April 26, 2023 – Plans for Vinexpo America | Drinks America 2024 are in motion. The leading international exhibition for wine and spirits professionals in North America will return to the Jacob K. Javits Convention Center February 28-29, 2024. Next year’s co-located events will build on the marked momentum of 2023, which saw a 30% year-over-year growth. With sights set even higher for 2024, Diversified Communications in partnership with Vinexposium, has locked in a larger event space, Hall 3A, for next year’s return, and is focused on an expansion of the Drinks America program. Attendee registration will open in September.
The 2023 event gathered over 3,200 industry professionals, a 28% increase over 2022, for two days to meet with top buyers and decision-makers in North America, the largest beverage-alcohol-consuming market globally. Attendance to the 2023 program grew by 28% year-over-year as well, earning the event bragging rights as the largest B2B trade show dedicated to wine and spirits professionals in North America. Drinks America welcomed a variety of products to the show floor in trending categories, including ready-to-drink, low and non-alcoholic options, and certified organic.
“The sheer success of our 2023 show—a true leap forward—has paved the way for a bigger, better Vinexpo America | Drinks America 2024, appropriately planned on ‘leap day’” said Beckie Kier, Diversified Communications’ group event director for Vinexpo America | Drinks America. “The demand for network and relationship building is the strongest it’s ever been and we intend to deliver a quality exhibitor lineup and educational program to encourage business building and bonding.”
The 2024 event will feature two full days of educational conferences and master classes covering the industry’s hottest trends, networking opportunities, and an expanded exhibition hall strategically organized to foster business relationships. Following a successful 2023 debut, the New Wave exhibitor program for younger wine and spirits producers with less than five years in the business will return. The program is designed to help new producers launch and boost sales. Also returning for 2024 is The WOW! World of Organic Wines and Spirits, a centralized exhibit and tasting area where attendees have access to wine and spirits producers showcasing their organic and Biodynamic products from around the world.
“Vinexpo America 2024 will be again the major trade show dedicated to wines and spirits in North America,” said Rodolphe Lameyse, CEO of Vinexposium. “It is an important event for professionals in the industry, providing a platform for producers, distributors, importers, and buyers of wines and spirits from around the world to come together and connect here in the heart of North America.”
For more information, visit www.vinexpoamerica.com.
About Vinexposium
Vinexposium is the world’s leading organizer of wine and spirits trade events. The group boasts an extensive portfolio of iconic, high-performance events tailored to different market segments: Wine Paris & Vinexpo Paris; Vinexpo America, Drinks America; Vinexpo Asia; Symposium; Vinexpo China; WBWE Amsterdam; and Vinexpo India, along with Vinexpo Explorer and Vinexpo Meetings. Vinexposium also continues to enhance its digital portal, Vinexposium Connect, the high-performance business enabler where industry members can connect 365 days a year around the world and enjoy online networking and exclusive content.
About Diversified Communications
Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates, and strengthens business communities in over 15 industries including: renewable energy, healthcare, natural and organic, food and beverage, and technology. Established in 1949 and headquartered in Portland, Maine, USA, with divisions and offices around the world, Diversified Communications remains a privately held, third-generation, family-owned business. For more information, visit www.divcom.com
2024 return planned at New York’s Javits Center
PORTLAND, Maine – March 10, 2023 – Vinexpo America and Drinks America’s 2023 show has raised the bar and lived up to the high expectations set after last year’s successful debut of the co-located events. Growing by 30% year-over-year, more than 440 exhibitors from 32 countries gathered for two days to meet with top buyers and decision makers in North America, the largest beverage-alcohol-consuming market globally. Attendance to the 2023 program grew by 28% year-over-year as well. Thought-provoking educational sessions and ample networking opportunities have secured Vinexpo America and Drinks America’s foothold as North America’s leading international exhibition exclusively for the wine and spirits trade.
The March 8-9 show drew together wine and spirits professionals, including importers, distributors, wholesalers, buyers, and e-commerce specialists from more than 40 U.S. states, Canadian provinces, and Mexican states to the Jacob K. Javits Convention Center in New York. Industry players signed contracts, discovered new products, and heard from experts on the hottest trends shaping the industry. International diplomats were also onsite, keen to support their constituents and encourage trade.
“Strong attendance, the quality of exhibitors and the sheer demand for network and relationship building drives home the necessity and longevity of this event in the North American wine and spirits market, said Beckie Kier, Diversified Communications’ group event director for Vinexpo America | Drinks America.
“March marked Vinexposium’s second event of the year, in New York. Vinexpo America and Drinks America is now the largest business to business trade show dedicated to wine and spirits professionals in North America. We have succeeded with our partner, Diversified Communications, to develop a true Vinexpo style event and it was worth it! I am proud of this strategic event and of this 2023 edition that will mark the beginning of a long adventure in North America,” commented Rodolphe Lameyse, Vinexposium CEO.
This year’s educational conference program offered six sessions covering omnichannel personalization and the importance of an omnichannel strategy to keep consumers loyal and engaged, the complexities of alcohol ecommerce, the importance of inclusive leadership, the impact of sustainability performance in the industry, and the value of long-term strategic initiatives along the path to innovation. And for the first time at Vinexpo America, Star Wine List celebrated the best wine lists in New York City.
Eight Master Classes explored European Garnacha/Grenache quality wines, pairing Ecuadorian chocolates with sparkling wines, and a Riedel-sponsored class explored the impact of glass shape on the drinking experience. “The Buzz”, the expo’s dedicated, informal space for networking and knowledge exchange with a focus on current events, issues and trends impacting the U.S. beverage alcohol market, offered up sessions on DE&I, connecting with customers from Gen X to Z, and climate change.
Buyer insight
Melanie Mann, principal category merchant, wine for Whole Foods Market, remarked, “This is our second year coming to Vinexpo America | Drinks America and I love it. It’s a triumph to get my team together in one place tasting the same wines and meeting with so many suppliers.” Addressing the challenges of a busy schedule and high demand, Mann noted. “The exhibition’s business matchmaking platform was amazing. I can’t say ‘yes’ to every meeting request that comes in during the calendar year. But here it’s acceptable to give 5 minutes – I love the efficiency. There’s a lot that is going to come out of these meetings.”
With over 2,000 restaurants across the U.S., Helen Mackey, senior vice president, marketing for Darden’s specialty restaurant group, who is also a part of Vinexpo America | Drinks America’s advisory board, added, “The show allows us to make new discoveries. We meet importers and distributors to see what we can bring to our restaurants that other people don’t have.” She added, “The products produced in the alcohol business are all experience-based, so people have to come to Vinexpo America | Drinks America to see these products come to life.”
“There is a lot of innovation here and I’m learning about new products and trends,” added Keith Shoemaker, Carnival Cruise Lines’ strategic sourcing manager for its beverage program. “What I enjoy is that Vinexpo America | Drinks America has attracted a concentrated supplier group that allows me to make connections with potential new suppliers easily.”
Referencing the new-for-2023 “New Wave” exhibitor section of the show featuring younger wine and spirits producers with less than five years in the business, Red Rocks D.C. Beverage Director David Constantine commented, “It’s exciting to see so many smaller, younger brands here, especially from Europe and other countries. In order to buy a product, you need to taste it and the show is giving these smaller brands great exposure.”
Input from exhibitors
Nadine Smith-Clarke, manager of international trade development for Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, remarked, “The wine industry in South Africa has been around for 368 years, but people of color were not accepted to qualify in winemaking before 1995. The first woman of color qualified in 1995, after bridging a few hurdles before her application was accepted. Today we have women of color in entrepreneurship and enterprises still struggling with challenges such as market access, distribution and logistics.” This year Wesgro brought 15 Black-owned and female-owned brands from the Western Cape of Africa. “Vinexpo is how we make inroads, attending this wine show in New York is how we open markets for this group of wine businesses. This is important as this is how we all play a role in growing the South African wine industry which is one of our strongest industries back home.”
“The energy at Vinexpo is absolutely amazing and it’s so exciting to be here to tell the story of the wines of South Africa,” said Mojalefa Mosia, marketing director, The Bridge of Hope Wines. “Many of the wineries in South Africa are small, so being here is a growth-opportunity for our country, industry and Black-owned businesses. We will be back. This event is a win-win for everyone.”
“If the goal is to get your brand into the U.S. market, attending Vinexpo America is a necessity,” said Carolina de Funes, international manager, Garnacha/Grenache Quality Wines. “It’s the leading wine and spirits event with high, valuable traffic. This is an important way for us to build relationships and business.”
Edward Bayer, business development manager for Wines of Illyria, a small, women-owned import and distribution business of wines, spirits and beer from Bosnia-Herzegovina, remarked, “This is our first time at Vinexpo America | Drinks America and it’s been more than we imagined it would be. We made fantastic connections and new friends, and it was worth our investment and time to be here.”
Reflecting on the record-breaking turnout for 2023, Jules Esposito, spokesperson for Touraine Vines Du Val de Loire, said, “This year’s turnout shows that the wine and spirits industry is booming – it’s back and better than ever. We designed our booth to feel like a French bistro to encourage conversation over great wine and it did just that. A steady flow of people stopped by to learn more about Touraine – a huge opportunity for exposure to key industry leaders.”
Ryuma Tsuda, director of public relations for Okinawa Awamori Distillers Association, commented, “Not many people in the American market know about our brewery so attending the event has been good for meeting with distributors and other industry people so that our brand is recognized in the United States. We’ve had a really good reaction to our products at this event.”
Plans for Vinexpo America | Drinks America 2024 are in motion. The event will return to Jacob K. Javits Convention Center in early 2024, and attendee registration will open in September.
About Vinexposium
Vinexposium is the world’s leading organizer of wine and spirits trade events. The group boasts an extensive portfolio of iconic, high-performance events tailored to different market segments: Wine Paris & Vinexpo Paris; Vinexpo America, Drinks America; Vinexpo Asia; Symposium; Vinexpo China; WBWE Amsterdam; and Vinexpo India, along with Vinexpo Explorer and Vinexpo Meetings. Vinexposium also continues to enhance its digital portal, Vinexposium Connect, the high-performance business enabler where industry members can connect 365 days a year around the world and enjoy online networking and exclusive content.
About Diversified Communications
Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates, and strengthens business communities in over 15 industries including: renewable energy, healthcare, natural and organic, food and beverage, and technology. Established in 1949 and headquartered in Portland, Maine, USA, with divisions and offices around the world, Diversified Communications remains a privately held, third-generation, family-owned business. For more information, visit www.divcom.com.
Countdown to Showtime
March 8 is just around the corner, and with it the opening of Vinexpo America | Drinks America 2023 in New York City. Take advantage of a pre-show discount by registering beforehand.
What to Expect
Over two days we will explore the biggest trends and tastes shaping the beverage alcohol industry.
Key conferences will focus on:
- Turning sustainability into opportunity
- Staying ahead of ecommerce complexities
- Omnichannel personalization and customer-centric sales
- Growing companies and brands during challenging times
- Inclusive leadership and fostering a culture where everyone thrives
- There will also be a Star Wine List of the Year award presentation, celebrating great wine lists and the teams behind them. The NYC jury includes Rajat Parr, Véronique Rivest and Doug Frost MS MW.
Master Classes are an opportunity to have an in-depth tasting and discussion session, and this year’s classes will feature:
- Awamori, Japan’s oldest distilled spirit
- “New” Old World wines of Serbia
- Pairing sparkling wines of the world with Ecuadorian chocolate
- European Garnacha/Grenache
- Rhône Valley’s Northern and Southern Crus
- The Crus Bourgeois du Médoc 2020 Classification
- Riedel glassware, including the new Riedel Veloce collection
A dedicated space for knowledge sharing and group discussion, The Buzz focuses on current events, issues and trends, with sessions planned around:
- The nonalcoholic boom and the future of drinking culture
- Growing deeper connections, from Gen X to Z
- Emerging trends in Rioja
- Premium Sake exploration
- Getting market-ready in the U.S.
- Overcoming supply chain challenges
- Protecting business and saving in taxes
- Hiring inclusively
- Adapting French vineyards to climate change
- The future of Wine & Spirit Education Trust (WSET)
Explore our completed 2023 Event Schedule.
Navigate the Show and Your Schedule
A new single solution app featuring AI-powered matchmaking is available to improve your meeting planning and process. On it you can also explore detailed company profiles, manage a team of representatives with a shared calendar, and add multiple users to a single meeting.
Brands You’ll See at Drinks America and Vinexpo America
- A leading brand in wine accessories for all steps in the wine experience, from uncorking to serving, cooling and preserving, Pulltex will be presenting a new line launched this year.
- Seiers Scandinavian Craft Bitters is certified organic, using handpicked produce. They are denser in taste than the usual cocktail bitters, and so their droppers include a measure to benefit mixologist behind the bar. The company aims to make a carbon neutral product by 2025.
- META Hard Elixir has zero carbs, sugar, gluten or toxic additives, with fewer calories than most RTDs on the market. Take note of the unique packaging during a booth visit and learn more about how META Hard Elixir will be the first RTD to offer unique proprietary flavor branding and profiles based on emotions.
- In the low-no category, St. Patrick’s Distillery will spotlight its alcohol-free Gin & Tonic. This is in addition to Single Malts and Aged Irish Whiskeys, Ireland's best Cream Liqueurs and Whiskey Liqueurs, Potato Vodka and Gin that they will showcase at Drinks America.
- “New” Old World wines of Serbia will be presented by Vojvodina Development Agency, including those of Kovacevic Winery.
- Wines of Brazil will spotlight sparkling among other wines, with key leaders from CRS Brands, Miolo, Garibaldi and Salton wineries present.
- The bush vines grown in the Western Cape of South Africa are known for a much more concentrated fruit flavor and more intense and darker color to the wine. Swartland Winery of South Africa will showcase its Bushvine Range among other wine collections, including a Founders Range made from trellis vines.
- For a true Northern experience, Tzafona Cellars features kosher wines and icewines from Canada’s Niagara region. All are vegan-friendly.
- Argentina’s Bodega Alonso Guerrero offers wines produced with grapes from different parts of Mendoza and other provinces, and is now distributing in the U.S. It will introduce the Artista line at Vinexpo America, which has exclusive hand paintings by Jorge Alonso on all of its labels.
- Meet European wine distributor Bruno Lafon Selection to learn about rising star wineries from France, Spain and Italy.
Make a Match
We’ve introduced an all-new business matchmaking platform exclusively for exhibitors and attendees of Vinexpo America and Drinks America. Available both online and integrated into our event’s mobile app, it includes AI-powered matchmaking to improve your meeting planning and process. Other perks include detailed exhibitor profiles, product listings, multi-user meeting functionality, and the ability to add scheduled meetings to your preferred calendar.
Already registered? Please be sure to check your email to download our mobile app.
Not yet registered? Register by March 7 and save 50%!
Spotlight on Drinks America
- Ukraine’s Global Spirits continues to produce Khor Vodka, Krol Vodka and Odessa brandy in Ukraine from its state-of-the-art facilities. Make note of the bottling for Khor Ice, which changes to a frosted blue color when chilled to the optimal temperature of 41 °F.
- Okinawa Distillers Association will spotlight 10 individual distilleries of Awamori for their U.S. trade show debut. Made from long-grain indica rice from Thailand (rather than short-grain Japanese rice, used for sake and soju), Awamori is Japan’s oldest spirit, distilled for over 600 years.
- Premium and small batch producer of craft gin and vodka from Scandinavia, Nordic Gin House will launch a variety of craft gins at the show, including Copenhagan Classic Gin, Berslagens Organic Gin and Bivrost Artic Gin. Style note: bottling is inspired by traditional pharmacy bottles, a premium and distinct look that captures the simplicity and minimalist design heritage of Denmark.
- Using fruits from their Armenian gardens, Agassi Wine House will feature Gagolits Peach Vodka, Gagolits Plum Vodka and Gagolits Apricot Vodka.
- Suave Premium Tequila’s mission is to produce the most naturally sophisticated and organic tequila on the market through a blend of sustainable farming methods and socially responsible production practices. It is an organic, kosher and additive-free certified tequila brand.
Spotlight on Vinexpo America
- A series of in-booth tasting workshops by Touraine Vins du Val de Loire will spotlight different producers that showcase the versatility and large accessibility of Touraine AOP at Booth #102, one of the biggest appellations in France’s Loire Valley. The 30-minute tasting workshops, held at 11:30 a.m. and 12:30 p.m. on both days of the show, will be led by Arthur Hon, with themes around diversity and versatility, as well as biodynamics, organic farming and sustainable viticulture.
- The unique qualities and varietals grown in the desert Southwest will be on display by New Mexico Wine. The oldest grape growing region in America, with nearly 400 years of grape growing and wine production, they will feature a dozen different wine producers ranging from their famous sparkling wines of Gruet to the many diverse grape styles they grow, predominately Italian, French and Spanish vinifera.
- Ventisquero Wine Estates was the first winery to receive the “Certified Sustainable Wine of Chile” seal. It is known for creating modern, avant-garde, high-quality wines while taking care of the environment at every stage of the production process.
- One of the few B Corp certified wineries from South America, VIA Pacifica Selections will be at the show.
- There are more than 100 South African Fairtrade labelled wines from many of the country’s top wine producers, reflecting that all entities involved in the production of the wine, from wine grape producer all the way until the product is in its final packaging, are certified and comply with Fairtrade's sustainability standards. At the show, Fairtrade will launch an interactive way to easily find out more about the product in front of you (think origin, purchase impact and virtual tasting with the wine maker) and will exhibit three Fairtrade certified wine producers: Du Toitskloof Wines, Merwida Vineyards and uniWines Vineyards.
- Wines of Illyria is a small, women owned import and distribution business of premium quality wines, small batch spirits and beer from Bosnia-Herzegovina. Make sure to explore the Sarajevsko Premium Lager and Illyrian Craft Brandies planned for display.
- A certified organic Italian estate practicing biodynamic methods in the vineyard, Marchisio Family Organic Estate SSA will spotlight their wines like roero arneis, langhe nebbiolo, nebbiolo d'alba, roero, barbera d'alba, and pinot nero.
- Marco Morgano Imports is a U.S. importer and wholesaler of Italian wine, spirits and specialty drinks. They will be launching their Lady K brand of value sparkling wine with a modern packaging perfect for retail or brunch, as well as showcasing their moscato and brachetto in a can.
- Sandalo Organic Estates is an organic and biodynamic wine importer, focused on supporting unique, family-run wineries that produce exceptional wines using sustainable practices.
Spread the Love
With only two weeks to go until “showtime,” let your professional network know you’re headed to Vinexpo America | Drinks America. Click here to share on your preferred business channel, like LinkedIn, and be sure to tag @vinexpo-america-drinks-
New York State of Mind
Looking to make the most of the Big Apple? NYC – The Official Guide is a great source for trip planning. Here are a few ideas to experience the magic of the city:
- Celebrate the last weeks of winter with ice skating at the Winter Village at Bryant Park, which includes festive rink-side dining.
- Warm up with a visit to the Victorian-style Conservatory at the New York Botanical Garden in the Bronx. Their Orchid Show is a beloved annual tradition.
- Enjoy breathtaking views from one of the city’s amazing observation decks, like The Edge Hudson Yards.
- Take a free tour of The High Line Park, offered at 12 p.m. on Saturdays from the Gansevoort Street entrance.
- When it’s time to dig in, consider these NYC Classic restaurants. Websites like Resy.com and OpenTable.com make it easy to plan your culinary adventures in advance.
Join Sonoma State University for their final webinar in their three-part series, Managing Growth Strategies in a Crowded Market: Finding the right fit for your wine or spirits portfolio February 14 at 12pm ET.
This panel is a must for anyone looking to grow in today’s US market environment. Themes will focus on persevering to succeed at market penetration, especially what it takes to thrive when you are a small fish in a big sea. The discussion will include ideas on standing out in a crowd and the pros & cons of being a wine in a spirits dominated portfolio and vice versa. Finally, panelists will address the ever-daunting questions around market selection, the importance of marketing programs, and how to methodically and effectively grow a brand one state, one market at a time.
Free webinar: February 14 at 12pm ET.
Speakers:
Nunzio Castaldo, President, Panebianco Wines Importing
Cheryl Durzy, Founder, CEO, LibDib
Ruggero Raymo, CEO & Co-Founder, Portofino Dry Gin
Moderator:
Geralyn Brostrom, Wine Business Instructor – Wine Business Institute, Sonoma State University
Principal, Italian Wine Central
Host:
Ray Johnson, Executive Director, Wine Business Institute – Sonoma State University
The doors to Vinexpo America | Drinks America will open in just over one month. The time is now to book your booth! Confirm with us BEFORE February 10 to be included in the printed expo map, handed to every attendee!
Still unsure? Here’s a sample list of the expected buyers registered to attend:
- American Airlines
- BB Liquors @ Costco
- BJ’s Wholesale
- Bottle King
- BRG Restaurants
- Carnival Cruise Lines
- Connecticut Distributors Inc.
- Darden
- De Maison East
- DRINKS
- Eastern Retail Services
- Eminent Wines
- FreshDirect Wines & Spirits
- Gasko and Meyer
- JJ Buckley Fine Wines
- KYLIX Wines
- Massanois
- Millesima USA
- MISA
- National Association of Beverage Importers
- Odyssey Wine & Spirits
- Pennsylvania Liquor Control Board
- Princess Cruises
- Sotheby's Wine
- Southern Glazers Wine & Spirits
- Starr Restaurants
- The Northeast Wine Company
- The Pourium
- Top Ten Liquors
- Total Wines & More
- V&N Cellars
- Vivino
- Whole Foods Market
- Wine.com
- Wine Express
- Wineberry America LLC
- Winebow Imports
Event Type: Webinar
Date: 2/14/2023
Save the Date: FREE Webinar - February 14
Join Sonoma State University for their final webinar in their three-part series, Managing Growth Strategies in a Crowded Market: Finding the right fit for your wine or spirits portfolio at 12pm ET.
This panel is a must for anyone looking to grow in today’s US market environment. Themes will focus on persevering to succeed at market penetration, especially what it takes to thrive when you are a small fish in a big sea. The discussion will include ideas on standing out in a crowd and the pros & cons of being a wine in a spirits dominated portfolio and vice versa. Finally, panelists will address the ever-daunting questions around market selection, the importance of marketing programs, and how to methodically and effectively grow a brand one state, one market at a time.
Save your spot today!
Speakers:
Nunzio Castaldo, President, Panebianco Wines Importing
Cheryl Durzy, Founder, CEO, LibDib
Ruggero Raymo, CEO & Co-Founder, Portofino Dry Gin
Moderator:
Geralyn Brostrom, Wine Business Instructor – Wine Business Institute, Sonoma State University
Principal, Italian Wine Central
Host:
Ray Johnson, Executive Director, Wine Business Institute – Sonoma State University
- 2.4% CAGR (compound annual growth rate) of global wine between 2020-2024
- 1.8% CAGR of global wine by volume between 2020-2024
- 40% wine’s value share of the ecommerce market
- 9% average yearly volume increase for certified organic wine 2014-2019
- +80% value growth of the US ecommerce market 2019-2020
Source: IWSR Drinks Market Analysis
2023 Vinexpo America | Drinks America
Exhibitors will showcase their products to the fastest growing market in the world – don't get left behind. Exhibit with ease and find a space that is right for you.
Explore our exhibitor brochure today to find booth options that meet your needs.
The consumer is at the heart of the buying experience, and with seemingly endless reach through the digital world, connecting with consumers should be easy. But is it, really?
Join us and the Wine Business Institute at Sonoma State University on January 10 at 12PM ET as they present their second FREE webinar, Providing Value and Connecting with Wine & Spirits Consumers in the series, Market Entry for 2023: Seizing Opportunities.
As 2023 unfolds and economic conditions remain uncertain, our panel of experts will provide insights into top line trends and consumer behavior patterns in the context of wine and spirits purchases. The speakers will share strategies for providing value to consumers, for both emerging and growing brands. Central to creating strong relationships with customers out in the market as well as digitally is managing communications. The panel will also discuss consumer considerations during wine & spirits purchases and how addressing these in communication initiatives can successfully enhance bottom line business strategies.
Visit our website below to learn more about the speakers and this series.
Event Type: Webinar
Date: 1/10/2023
The consumer is at the heart of the buying experience, and with seemingly endless reach through the digital world, connecting with consumers should be easy. But is it, really?
As 2023 unfolds and economic conditions remain uncertain, our panel of experts will provide insights into top line trends and consumer behavior patterns in the context of wine and spirits purchases. The speakers will share strategies for providing value to consumers, for both emerging and growing brands. Central to creating strong relationships with customers out in the market as well as digitally is managing communications. The panel will also discuss consumer considerations during wine & spirits purchases and how addressing these in communication initiatives can successfully enhance bottom line business strategies.
January 10, 2023 – 9am PT | 12pm ET | 5pm UTC
Speakers
Jay Johnson, President, RNDC West Region, Republic National Distributing Company
Caroline Shaw, Senior Director Marketing and Communications, E & J Gallo Winery
Dale Stratton, President, Wine Market Council
Moderator
Geralyn Brostrom, Wine Business Instructor – Wine Business Institute, Sonoma State University Principal, Italian Wine Central
This webinar is part of the series presented by Vinexpo America | Drinks America and the Wine Business Institute at Sonoma State University, a global leader in wine business education and research:
Market Entry Strategies for 2023: Seizing Opportunity
This year’s series builds on last year’s ‘Deep Dive’ series with an emphasis on practical strategies for growth in the current market. Topics include the latest developments in the industry, an overview of the US import & distribution landscape, production and marketing cycles, geographic assessment of markets, understanding consumer preferences, and best practices for working with distribution partners. Each live session features a group of industry experts discussing challenges and opportunities, sharing ideas, and addressing questions from participants in an open dialogue.