vinSUITE Launches Revolutionary Wine Club Scorecard Assessment

Personalized 20+ page reports provide wineries with strategies to improve wine club acquisition, retention, and member value.

Napa, CA, October 22nd, 2024 – vinSUITE, the leading provider of direct-to-consumer (DTC) software for wineries,  is transforming how wineries grow and optimize their wine clubs with the launch of its innovative Wine Club Scorecard. This powerful new resource provides wineries with a personalized, 20+ page report filled with data-driven insights and strategies that can unlock the full potential of their wine club programs. 

Leveraging over two decades of experience helping wineries grow their DTC channels, vinSUITE developed the Wine Club Scorecard to deliver critical insights in under 10 minutes, without disrupting daily operations. With wine clubs contributing as much as 39% of DTC revenue according to Silicon Valley Bank’s 2024 State of the Wine Industry Report, optimizing these programs is essential for sustained growth.

"We understand the challenges wineries face in today’s market—competition is increasing, customer preferences are shifting, and sustaining growth through wine clubs is more complex than ever," said Jason Curtis, President at vinSUITE. "That’s why we created the Wine Club Scorecard. It’s a comprehensive, personalized tool designed to help wineries navigate these challenges, drive membership growth, boost retention, and ultimately enhance the long-term value of every member relationship."

This quick 22-question assessment takes under 10 minutes to complete. After completion, wineries receive a detailed 20+ page PDF report that delivers customized insights into areas such as:

1. Acquisition Strategies – Proven methods to attract new wine club members and grow membership.
2. Retention Tactics – How to keep members engaged and loyal, increasing long-term satisfaction.
3. Maximizing Member Lifetime Value – Strategies to deepen relationships with members and increase overall revenue.

In today’s fast-evolving DTC landscape, optimizing wine clubs is crucial for long-term profitability. The Wine Club Scorecard offers actionable insights that help wineries make impactful improvements, driving growth and deepening member relationships.

"We’re providing wineries with a transformative tool that can help them unlock the full potential of their wine club," said Curtis. "This is more than just a report—it’s a way for wineries to strategically strengthen their wine club operations."

Visit WineClubScorecard.com to receive your free personalized 20+ page report and start driving growth and retention today. Our experts are here to help you implement strategies for maximum impact.

About vinSUITE:

vinSUITE is the leading provider of DTC software for wineries, offering powerful solutions to manage wine clubs, eCommerce, and point-of-sale operations. With over two decades of experience working with thousands of wineries, vinSUITE is committed to helping wineries grow direct-to-consumer sales and provide exceptional experiences to their members. Learn more at vinSUITE.com.

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