Afternoon Brief: How the Wine Industry Slump Is Impacting North Coast Winery and Vineyard Values
The North Coast wine industry is confronting what market analysts and land appraisers describe as one of the most severe and prolonged downturns in decades. The contraction is reshaping everything from vineyard values and grape demand to distribution systems and merger-and-acquisition activity...
Afternoon Brief: The Story Behind the American Wine Crisis
The last few years have felt like a tidal wave of woe for U.S. wine producers, but what’s really going on? Winery professionals and industry analysts weigh in...
What Does a Wine Brand Ambassador Do?
Brand ambassador is a broad term—but what does it actually mean in the wine industry? Break down the roles, skills, and expectations behind the title.
Afternoon Brief: Why More Wineries Are Betting on High-Volume Wines
Accessible, higher-volume SKUs are helping producers build resilience in a difficult wine market...
Afternoon Brief: $115 Billion U.S. Wine Market Enters ‘Reset’ Amid Shifting Consumer Trends
A new BMO report shows the U.S. wine market is undergoing a reset, though 71% of wineries surveyed expect a rebound. Interviews with the report’s authors explain the causes and when stabilization may begin...
Turning the Tables on Kat Anderson
Kathryn Anderson is an author, travel journalist, and speaker whose work has appeared in publications worldwide. As the creator of the award-winning site Coffee and Mascara, she guides readers toward travel that blends adventure, culture, and well-being—often with a glass of wine in hand.
Afternoon Brief: Wine Industry Finally Gets Some Good News
Courts keep taking away Donald Trump's tariffs, nearly as fast as he can impose them. The latest ruling striking down his worldwide 10 percent tariff is a small blessing for a beleaguered wine and spirits industry...
Stop Losing Wine Club Members: How to Predict and Prevent Cancellations
By Alex Caffarini Most wineries don’t lose wine club members overnight – they lose them slowly, months before cancellation formally happens. As wine sales
Afternoon Brief: Solos Unlocks Premium NoLo in the U.S. as First Wines Made with Breakthrough Aroma Technology Enter Market
Solos today announced that its U.S. production facility is fully operational, with the first products made using Solos’ patented Aroma Recovery System (ARS) entering the market. The milestone marks a significant step forward for...
Afternoon Brief: 2026 Smoke Summit: Equipping Growers and Wineries with the Latest Research and Tools on Wildfire Smoke
The summit will bring together leading researchers and industry experts to share the latest progress on wildfire smoke exposure and how that research is being applied in real-world vineyard and winery decisions, including practical guidance on interpreting lab results, understanding key smoke markers, and using that information to inform timely decisions...