Wine Industry Advisor

155 Foss Creek Circle, Healdsburg, CA, United States of America, 95448
Afternoon Brief: 2026 Smoke Summit: Equipping Growers and Wineries with the Latest Research and Tools on Wildfire Smoke

The summit will bring together leading researchers and industry experts to share the latest progress on wildfire smoke exposure and how that research is being applied in real-world vineyard and winery decisions, including practical guidance on interpreting lab results, understanding key smoke markers, and using that information to inform timely decisions...

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Afternoon Brief: Pernod Ricard and Brown-Forman Abandon Merger Talks, Both Confirm

Pernod Ricard and Brown-Forman are no longer pursuing a potential deal, both companies confirmed in separate press releases today. Brown-Forman’s stock fell by 5.08 percent as of 4:54 p.m. in after-hours trading following the announcements...

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The Hidden Cost Eating Into Winery Profits

From tasting rooms to wine clubs, credit card fees are quietly draining winery margins. Here's how to understand the fee structure—and fight back.

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Today's wine business news for wine industry professionals...

Columbia Distributing and Republic National Distributing Company (RNDC) today announced that they have entered into a non-binding letter of intent outlining proposed terms for Columbia to acquire certain wine and spirits distribution rights in Oregon and Washington...

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Today's wine business news for wine industry professionals...

As the California wine industry currently faces a crisis due to oversupply, weak demand and changing consumer habits, a new report released the U.S. Department of Agriculture’s (USDA) National Agricultural Statistics Service and the California Department of Food and Agriculture (CDFA) shows that grape acreage in the state continued to shrink in 2025...

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The Costly Tasting Room Mistake Owners Make Too Early

Before architects, before budgets, before renderings — winery owners need to answer one question first. Here's how to keep control of your tasting room vision.

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Wine Builds Community This Spring: Share & Pair Sundays

Nine Sundays, one enduring idea: wine is best when shared. See how Share & Pair Sundays is uniting wine businesses and consumers this spring.

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Today's wine business news for wine industry professionals...

Overnight temperatures dropped into the mid-20s from New York down to Virginia. What it means for a lot of wineries is far less fruit to harvest this fall...

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Today's #winebiz news for #wineindustry professionals...

Although the majority (54%) of frequent wine drinkers still drink about the same as usual, 20% of regular wine drinkers said they were drinking less frequently, while 33% of occasional wine drinkers were lowering their consumption...

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Wine has a messaging problem—and it’s costing us the next generation of drinkers. This thought-provoking piece explores why traditional storytelling is falling flat and how shifting toward emotional connection and self-discovery could change everything.

Why leading with terroir and tasting notes is driving away the next generation of wine drinkers — and what hospitality pros can do differently.

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