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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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Vinoshipper and RedChirp Launch Integration Connecting Winery Commerce Data to Text Messaging
March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations. When those systems operate separately, it creates manual work,
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Thank You to Our 2026 Annual Sponsors
At Alexander Valley Winegrowers, community is everything.From educational programs and grower advocacy to signature events like TASTE Alexander Valley and Wine Week, none of it happens in a vacuu
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Collaboration for the Win: The Smartest Play In The Wine Industry Right Now
Marketing budgets may be getting leaner but visitor expectations sure are not. One of the smartest moves a winery can make isn't a bigger spend: it's a shared one. Pooling resources with neigh
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Building Profitable Promotion Strategies for Modern Winery Direct-to-Consumer Sales
Most wineries don’t have a promotion volume problem.They have a promotion design problem.When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patte
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Navigating the New Wine Landscape: 2026 US Market Trends for Wine Brands
After 30 years of moving up and to the right, the American wine industry hit a wall.Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playb
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When reporting actually drives action
Reporting should tell you what to do nextMost platforms offer reports.What wineries often struggle with is turning those reports into action.Common challenges we hear:Reports live separately from CRMI
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Sip into 2026: How to Align Q1 Marketing Messages with New Year Consumer Trends
The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You&rdquo
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Enolytics Launches Two-Way Marketing Integrations for Wineries: Klaviyo, RedChirp and Mailchimp
“Top performers prioritize the customer and use digital tools to extend that edge.”— Rob McMillanState of the US Wine Industry 2026Silicon Valley Bank Wine Division“Use digital
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Say Goodbye to Clogged Filters and Filtration Delays
Ensuring good wine filterability is key to saving time, protecting quality, and avoiding costly production issues. Poor clarification and high polysaccharide levels can quickly lead to fouled membrane read more
