Announcing the WISE-Enolytics Partnership, and What It Means for You

You know how we're always saying that data is only powerful if you know what to do with it?Well, we just made it a whole lot easier to do exactly that. Enolytics and read more

Sip into 2026: How to Align Q1 Marketing Messages with New Year Consumer Trends

The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You&rdquo read more

Introducing VINTAGE² | A New Practical Framework for Wineries to Gain AI Search Visibility

I’m pleased to introduce VINTAGE², a new education system created specifically for wineries that want to better understand how AI is reshaping marketing, communications, and brand visibilit read more

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Scholarship Applications Open February 2

Are you or your parent/guardian employed or contracted by the California vineyard and winery industry?Mark your calendar: read more

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DTC Wine Symposium HipMap With Local Monterey Recommendations

HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Sympo read more

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WIN Expo Thoughts: Showing Up to Listen, Learn, and Connect

January 8, 2026 FireHawk® Bioherbicide made its first appearance at the North Coast Wine Industry Expo on December 3 at the Sonoma County Fairgrounds, joining wine industry professionals from read more

WISE Marks a Decade of Mystery Shopping Insights, Revealing What Separates Top-Performing Tasting Rooms

Ten years of data show execution, not traffic, is the defining factor in DTC successAs wineries navigate softer tasting room traffic, rising costs, and heightened pressure on Direct-to-Consumer perfor read more

YOU CAN'T MARKET TO EVERYONE

WHY DEMOGRAPHICS STILL MATTER IN WINEAt first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s wil read more

Alexander Valley Winegrowers & HipMaps Collaborate to Enhance Visitor Experience

HipMaps and Alexander Valley Winegrowers (AVWG) have collaborated to bring AVWG's 40-year legacy to life through a custom-designed HipMap and interactive app experience!A Community Built on Family read more

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