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When Does Custom Winery Equipment Actually Make Sense?
When wineries plan upgrades to their crush pad or cellar infrastructure, one of the most common questions we hear is whether it makes more sense to invest in standard equipment or a&nbs
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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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The Wine Industry Slump Is Real. The Opportunity Is, Too
Traditional demand for wine has softened, buyers are pickier, and “default growth” is basically gone. Meanwhile, the consumer mindset has changed dramatically—wellness, moderation, a read more
Ciatti Global Market Report - January 2026
2025 reviewed; 2026 opportunities set outThis month’s Global Market Report reviews the bulk wine and grape markets of 2025 and sets out, country by country, the opportunities – and the pot
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Create a Valentine’s Day Showcase That Sells
Valentine’s Day is one of the most emotional—and profitable—moments in the DTC calendar. It’s a time when presentation matters just as much as what’s in the bottle.Small read more
Why Winery Commerce Systems Get Tested in December
December is when winery commerce systems reveal their true strengths — and their limitations.Busy tasting rooms.Holiday gift orders.Club shipments.Online traffic spikes.Staff moving fast across read more
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Moon Moonshine — A Modern Spirit Built for Today’s Drinker
Forget the harsh, high-proof jars of yesteryear. This is Moon Moonshine, a modern spirit for a modern drinker: smooth, flavorful, mixable, and built for tod
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How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails
HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob read more
RedChirp and WISE Announce Strategic Webinar to Help Wineries Capture More Guest Data and Drive Sustainable DTC Growth
Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve on read more
Cyber Week Winery Marketing Strategies to Boost Holiday Sales
Cyber Week Winery Marketing: Planning Smarter, Selling StrongerCyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it&rsquo
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