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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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Wine Clubs Are Not Optional: How Wine Club Conversions Drive Profitability
We call it a Tasting Room, when it’s really a Sales Room. Why is that?After the repeal of Prohibition in 1933, wineries re-opened in an environment where the government was highly suspicious of read more
The Role of Thiamine in Winemaking
Thiamine, also known as vitamin B1, is an essential micronutrient for yeast metabolism. The thiamine content typically found in grapes ranges from 80 µg/L to 1.2 mg/L. Although most yeasts, incl read more
No Lo Curious? Don't Reconstruct Your Flavor. Refine It.
Explore how Winesecrets' selective dealcoholization process delivers premium No/Lo wines without compromising what makes them wine:Selective membrane s
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It Shouldn't Feel This Hard
It shouldn’t feel this hardRunning a winery is complex.Your technology shouldn’t make it more so.But for many wineries, the day feels like this:Double-checking reportsReconciling numbers a
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Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo Shopify Stripe
What Your Tech Should Make Easier - But Doesn't
What your tech should make easierWinery teams are busy enough.Technology should reduce friction — not quietly create it.But over time, many wineries start to accept things like:Extra steps at ch
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Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo Shopify Stripe
Inside ClearAlc: The Tech Behind the Award-Winning Dealcoholization Equipment
In the world of low- and no-alcohol beverages, innovation isn’t a buzzword — it’s a necessity. After BevZero’s recent W
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The hidden cost of switching systems (again)
The hidden cost of switching systemsMost wineries don’t switch platforms because they want to.They switch because they have to.What often starts as a reasonable choice can become limiting over t
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Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo Shopify Stripe
The Rise of Cultural Meh: How Brands Can Speak to an Emotionally Exhausted Consumer
I spend an embarrassing amount of time every January reading year-end recaps, trend reports, and “culture in review” pieces. It’s part professional habit, part curiosity, part doomsc read more
