Wine Clubs Are Not Optional: How Wine Club Conversions Drive Profitability

We call it a Tasting Room, when it’s really a Sales Room. Why is that?After the repeal of Prohibition in 1933, wineries re-opened in an environment where the government was highly suspicious of read more

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Why More Wineries are Reimagining Wine Clubs with Shopify + Awtomic

For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: &ld read more

Why Your Tasting Room Isn't Converting, and What to Do About It [Expert Talks: Wine Industry Insights]

As wineries across the country face softening tasting room conversion rates and increasing pressure on direct-to-consumer (DTC) sales, a new episode of Expert Talks: Wine Industry Insights highlights read more

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Introducing PromoLab: Practical Digital Commerce for PNW Wineries

Hello WIN community! Jim Drake here, founder of PromoLab. PromoLab is a Pacific Northwest–based digital commerce and marketing consultancy focused on wineries and wine-adjacent brands. For read more

300 Episodes of Sustainable Winegrowing: A Look Behind the Mic

When we launched the Sustainable Winegrowing Podcast in 2016, read more

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Obtaining Local Approval for ABC Type 93 Estate Tasting Events in Napa County

This blog post summarizes the process by which licensed wineries can obtain local government approval for events in Napa County held pursuant to their California Department of Alcoholic Beverage Contr read more

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Sip into 2026: How to Align Q1 Marketing Messages with New Year Consumer Trends

The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You&rdquo read more

Busy weekends reveal everything

Tasting rooms and clubs expose the gapsMost platforms handle the basics well.The real differences show up when things get busy — and clubs get big.What wineries often run into:POS built for reta read more

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The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's read more

Create a Valentine’s Day Showcase That Sells

Valentine’s Day is one of the most emotional—and profitable—moments in the DTC calendar. It’s a time when presentation matters just as much as what’s in the bottle.Small read more