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Strategic Influencer Marketing for Wineries: A Practical Guide
Why Wineries Need Influencer Marketing NowHere's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly
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What Top Performing DTC Wineries Are Doing Differently in 2026
As wineries navigate shifting consumer behavior, rising costs, and increasing compliance complexity, one thing is clear. The gap between average and top performing direct to consumer programs is widen
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Boosting Wine Club Retention & Loyalty
Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value
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Who We Work With
Protea works with wineries and select beverage businesses that want disciplined, dependable financial operations.While our clients vary in size and structure, they share a common trait: they care abou read more
The End of Compliance Workarounds? Activ8 Integrates with Vinoshipper
What if compliance and shipping just… worked?Activ8 Commerce has launched a new Vinoshipper integration, designed to eliminate the complexity of compliance and make direct-to-consumer shipping
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Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo Shopify Stripe Vinoshipper
Illuminated Impact: The Ultimate LED Ice Bucket for Promotions
The cost-effective wholesale Square Plastic LED Bucket is popular for its stackable design and potential for four logo placements. The Square Plastic Bucket fits 2-4 bottles and ice comfortably while read more
AI in the Vineyard: Useful or Just Hype?
Two years ago, I wrote an article on AI in the vineyard for WBM. Feel free to read that article read more
Open-System Enzymatic Reagents from R-Biopharm for Any Automated Biochemistry Analyzer
Open-System Enzymatic Reagents for Wine Analysis — Run Them on Any Automated Biochemistry Analyzer.Many winemakers and lab techs are trying to run faster enzymatic tests without sacrificing accu read more
Expand Your Reach: Why On Demand Makers Should Consider Expanding into LibDib Markets
If you’re already selling through On Demand, you&rsq
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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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