Practical insights from 20+ years helping wineries simplify checkout and boost DTC performance.

For more than 20 years, Activ8 Commerce has built technology specifically for wineries — and we’re proud to share our latest update.In every tasting room, the moments that matter most happ read more

Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo Shopify Stripe

The Real Cost of Full Cellars: How Space Pressure Shapes Wine Decisions

Walk into almost any winery this week and you’ll see the same thing: equipment everywhere, barrels tucked into every open spot, and crews doing their best to move fruit through a cellar that alr read more

Gift season made simple

Sell More, Ship, and Celebrate — All in One SystemThe holidays bring big gift orders, last-minute shoppers, and busy fulfillment days. Activ8 Commerce keeps everything running smoothly — f read more

Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo Shopify Stripe

Precision Meets Profit: How AI Is Transforming Vineyard Operations

AI and computer vision are unlocking the next frontier in precision viticultureAt the North Coast Wine Industry Expo on December 4, Charlie Wu, CEO & Founder of Vineyard Robotics, will reveal how cutt read more

Is your holiday storefront ready?

Your Holiday Storefront ChecklistBefore the first gift order rolls in, make sure your entire commerce setup is ready to shine.Here’s a quick checklist: POS + Online Store — Synced & T read more

Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo Shopify Stripe

Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition read more

Enolytics Joins Winehub on Tour, with Stops in the Willamette Valley, Paso Robles + Napa

A traveling series designed expressly to help wineries turn insights into measurable growth. That’s the idea behind the read more

Winehub

September Highlights: Events, Activations & Impact

As part of our mission to keep our grower and vintner community connected and informed, here’s a look back at our September events, programs, and activations.Hosted EventsSomm Immersion  in read more

Trusted by wineries for years. Built to grow with you.

Reliable today. Flexible for tomorrow.For years, wineries and distilleries have trusted Activ8 Commerce as their all-in-one solution—POS, Clubs, eCommerce, and back office working together read more

Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo Shopify

When does Shopify make sense? (And when Activ8 eCommerce wins)

Choosing your eCommerce path—simple decision guideBoth options are strong. Here’s a quick way to choose:Choose Activ8 eCommerce if you want:One vendor, one dashboardClub-first selling with read more

Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo Shopify