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Train Like It’s the Championship Season (Because It Is)
When the Super Bowl and Olympics approach, we celebrate the performance we see on the field. What we don’t see is the year-round conditioning, repetition, and skill-building that made that perfo read more
What Your Neighbors Are Saying, and How They’re Doing Right Now
“Peer to peer.”What are my neighbors doing? How are my neighbors doing, in relation to my winery?I’m all for running your own race, and doing what’s right for your own brand an
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InnoVint Announces Intelligent Winery Workflows Powered by AI
InnoVint Announces Intelligent Winery Workflows Powered by AINew AI capabilities automate data capture, reporting, and work order creation to reduce manual work in winery operationsInnoVint, the leadi read more
RedChirp and WISE Announce Strategic Webinar to Help Wineries Capture More Guest Data and Drive Sustainable DTC Growth
Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve on read more
Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei
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oadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE data capture segmentation CRM compliance
Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei
read more
roadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE data capture segmentation CRM compliance
Mystery Shopping Debrief
One of the most anticipated parts of several WISE courses is the opportunity for attendees to go out and Mystery Shop their direct competitors. It is a very structured approach to looking at the exper
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7 Ways to Steal Market Share Without Lowering Your Price
Pulling the lower-the-price lever to gain market share in a highly competitive category such as adult beverages is tempting. But it is not a good idea for all of the following reasons:Erodes profit ma
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RFID Tags and Inlays: What the Smart-revolutionary Advantages?
Made of a tiny silicon chip attached to a conductive antenna foil on a paper or PET substrate, flat and mostly entirely invisibly embedded or attached to a product, RFID inlays and tags can tell the i read more
The Intersection of Creativity and Technology: How We at Charles Krug Are Greeting 2021 Head-On
A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership Lounge, groups of people enjoying tastings in our Cabanas in the Redwood Cellar Gardens, g read more
