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RedChirp and WISE Announce Strategic Webinar to Help Wineries Capture More Guest Data and Drive Sustainable DTC Growth
Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve on read more
Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei
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oadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE data capture segmentation CRM compliance
Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei
read more
roadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE data capture segmentation CRM compliance
Mystery Shopping Debrief
One of the most anticipated parts of several WISE courses is the opportunity for attendees to go out and Mystery Shop their direct competitors. It is a very structured approach to looking at the exper
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7 Ways to Steal Market Share Without Lowering Your Price
Pulling the lower-the-price lever to gain market share in a highly competitive category such as adult beverages is tempting. But it is not a good idea for all of the following reasons:Erodes profit ma
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RFID Tags and Inlays: What the Smart-revolutionary Advantages?
Made of a tiny silicon chip attached to a conductive antenna foil on a paper or PET substrate, flat and mostly entirely invisibly embedded or attached to a product, RFID inlays and tags can tell the i read more
The Intersection of Creativity and Technology: How We at Charles Krug Are Greeting 2021 Head-On
A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership Lounge, groups of people enjoying tastings in our Cabanas in the Redwood Cellar Gardens, g read more
Wineries Share Their Point-of-Sale System Priorities and Experiences
by Barbara Barrielle Jim Morris Point-of-Sale systems in wineries seem to be a love-hate relationship…many times the hate overcoming the love as the frustrations of adapting to changing and cha read more
Training Workshop and User Group Meeting, June 8th
Spend half a day with the vintrace crew and a hugely experienced group of guest speakers in Napa, California for our annual user group meeting. This is an invaluable opportunity to network with other read more
Webinar: Get Your Tasting Room Ready for Summer
Summer is almost here, and with it peak tasting room traffic. Is your winery ready to make the most of this crucial time of year? Join VingDirect and WineDirect for tips and best practices to help you read more
