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The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy t read more
Ensuring hygienic surfaces before starting production is a daily challenge for food and beverage manufacturers. Traditional inspection methods often fail to detect bacterial contamination and biofilms
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Carle, Mackie, Power & Ross LLP (“CMPR”), a leading U.S. law firm with a strong focus in the wine and spirits industry, is pleased to announce that it has entered into a strategic alliance
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A-B-C Packaging Machine Corporation, headquartered in Tarpon Springs, FL, engineers and manufactures a comprehensive line of automatic secondary packaging equipment designed to maximize efficienc
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When it comes to packaging, a label is more than an identifier. It is a statement of brand quality and a reflection of a company’s values. That is why Signite, the innovative decorating solution read more
Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass pac
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Meta Ads, Miracle ResultsIf your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were bu
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HIGHLIGHTSContinued volume growth in Q3 in a context of declining consumption: revenue was €846 million (-2.8% compared to Q3 2024) due to lower prices and a deterioration in mix. Adjusted E
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The Science Based Targets initiative has validated Verallia’s Net Zero 2040 trajectory in line with the SBTi Net-Zero Standard read more
The 2026 edition of Verallia’s Trend Book developed in collaboration with Carlin Creative, highlights deep and lasting transformations in consumer behaviors across the food and beverage sectors.
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