The People We Most Want to Read This Thanksgiving Message Will Probably Never See It

Let me start by stating something ironic:The people we most want to say Thank You to — the people in the trenches of selling wine — are the ones who are least likely to see this message.Th read more

Thanksgiving

Cyber Week Winery Marketing Strategies to Boost Holiday Sales

Cyber Week Winery Marketing: Planning Smarter, Selling StrongerCyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it&rsquo read more

Black Friday Cyber Monday Cyber Week eCommerce Tasting Room Marketing Sales Corksy Sell More Wine

Solutions for Common Marketing Challenges

Brand Inconsistency. Professional management of corporate brand guidelines. Equipment and skills to color match, every time. Understanding of core values to ensure your brand is reflected consistently read more

From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar read more

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday SeasonThe holidays aren’t j read more

DTC wine digital hospitality holiday wine sales winery eCommerce wine club growth wine club retention customer segmentation ListBuilder real-time webchat RedChirp gifting gift cards Valutec wine club gifting bundles and kits kiosk mode QR codes tasting room to online promo scheduling promo consistency POS promotions shipping offers customer experience conversion rate repeat buyers

Meta Ads, Miracle Results: Targeting Holiday Gifting Intenders Without Wasting Budget

Meta Ads, Miracle ResultsIf your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were bu read more

Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition read more

How to Turn Browsers into Buyers (Before the Holidays Hit)

In our most recent Free Training Friday, we focused on one thing: helping wineries convert holiday b read more

Conversion eCommerce

New Video: Think of It Like Corporate Gifters on Steroids

From the desk of Michelle van der Lugt:GIFTERS are such a valuable part of holiday-season sales, as we saw in read more

Corporate Gifting

How to Finish the Year Strong with Wine DTC

Gifters!Let’s talk about this segment of your DTC database, who purchase wine as gifts for others — including family, friends, co-workers, colleagues and clients.Gifters “gift” read more

Gifters Wine DTC