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The Right Influencers for Your Winery (Hint: It’s Not Who You Think)
Most wineries get influencer marketing wrong.They partner with wine influencers, people whose entire brand is sipping wine on camera, swirling glasses, and rattling off tasting notes. The problem? The
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Influencer Kit Design Considerations
According to McKinsey, Influencer Marketing – the collaboration between brands and popular social-media users to promote products and services – has grown to become a $20+ billion industry
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Your Ultimate Q4 Checklist to Sell More Wine
As the busiest time of the year for wineries approaches, it’s crucial to prepare strategically for Q4 to ensure you’re capturing every possible sale. Whether you’re focusing on Direc
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Corksy Sell More Wine OND Q4 Marketing Sales Events POS Ecommerce Wine Club
Social Media Guide for Wineries: Tips & Trends for 2024
Social media for wineries, a crucial aspect of marketing, can be challenging for many small to medium-sized businesses. Often, the responsibility for managing social media and other marketing efforts
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Breaking the Spell: Why Your Product Isn’t Enough and How Technology Can Transform Your Sales
If you are happy with your current sales level and are on track to hit all of your depletion and revenue goals in 2024, this article is not for you. Just hit your back button and return to whatever yo
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Winery eCommerce: Boost Your Online Sales
The winery eCommerce landscape is constantly evolving, creating both challenges and opportunities for wineries looking to boost their online sales. With the rise of direct-to-consumer (DTC) sales chan
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The Tech Revolution in Wine & Spirits Sales: 9 Ways to Adapt and Thrive in Tomorrow’s Market
The changing landscape of salesNearly every advancement in professional selling is due to the use of technology. When you fold in the rapid evolution of consumer behavior - such as independent online read more
New Technology Affecting Your Marketing Right Now
At the DTC Symposium last month, there was a session about new technology trends and their application for wine marketing. We spoke with a panel about big data-driven advertising, NFTs, and their use read more
Luxury Brands Up Their Marketing Game
Coco Chanel once said, “The best things in life are free. The second best are very expensive.” The mistress of iconic fashion couldn’t have stated it more succinctly. Luxury today, a read more
Luxury Wine Marketing: 5 Key Insights
Recently, I watched a presentation by Peter Yeung and Dr. Liz Thach in anticipation of reading their new book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Their book is based o read more
