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The PDP evolved: storytelling in 2026
When you go beyond the thumbnail, your product page is your new storytelling hubWine branding relies on precision product imagery to communicate style and profile.The modern Product Detail Page (PDP)
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Helix, Amorim Cork’s Revolutionary Cork Stopper, Gains Greater Versatility and Convenience
This cork stopper adapts to standard bottles and combines practicality with sustainability, preserving all the advantages of cork.Amorim Cork relaunches Helix, the ergonomically disruptive natural cor read more
Elevating DTC Wine Fulfillment: CPL’s Enhanced Wine WMS Delivers Smarter, Seamless Shipping
In the ever-evolving world of direct-to-consumer (DTC) wine logistics, customer experience isn’t just a priority but the foundation. Our enhanced wine shipping capabilities ensure that your prod
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Rack & Riddle Serves Up Sparkling Fresh Ideas to Energize Wineries
Sparkling wine is a bright spot in today’s challenging wine market. It ranks third among wine categories in sales, behind Cabernet and Chardonnay, and is the fastest-growing varietal.[*] The low read more
Criveller Group Showcase Innovative Processing Solutions for Modern Wineries
Criveller Group is pleased to showcase a selection of innovative processing solutions at this year’s Unified Wine and Grape Symposium tradeshow, featuring equipment designed to deliver efficienc read more
DTC Wine Symposium HipMap With Local Monterey Recommendations
HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Sympo
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dtc wine symposium dtc wine symposium wine marketing hip maps hipmaps Monterey custom map map
Irrigation Shouldn’t Require Another Walk Through the Vineyard
Vineyard irrigation has a familiar frustration. You can do everything right and still end the day wondering whether each set actually ran the way you intended.A stuck valve, a pressure issue, a line b
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Wine Clubs in 2026: The New Playbook for Modern Winery Memberships
The wine club isn’t dying. It’s being rewritten.Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed.What has changed is the lifestyle of the read more
A New Chapter for vinSUITE: Jimmy Wu Joins as President to Lead the Next Era of Winery Software
With new leadership and a sharpened focus on wineries, vinSUITE signals a smarter, more ambitious future for its platform and clients.vinSUITE, a long-standing technology partner to wineries and bever read more
YOU CAN'T MARKET TO EVERYONE
WHY DEMOGRAPHICS STILL MATTER IN WINEAt first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s wil read more
