Building Profitable Promotion Strategies for Modern Winery Direct-to-Consumer Sales

Most wineries don’t have a promotion volume problem.They have a promotion design problem.When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patte read more

Discounts Promotion Shipping Corksy

The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's read more

DTC Wine Symposium HipMap With Local Monterey Recommendations

HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Sympo read more

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Wine Clubs in 2026: The New Playbook for Modern Winery Memberships

The wine club isn’t dying. It’s being rewritten.Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed.What has changed is the lifestyle of the read more

Wine Club

2026 Beverage Alcohol Industry Predictions

The Actionable Version (Yes, Another One — But Hear Us Out)It wouldn’t be the end of the year in beverage alcohol without a million prediction articles telling you what might happen next. read more

YOU CAN'T MARKET TO EVERYONE

WHY DEMOGRAPHICS STILL MATTER IN WINEAt first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s wil read more

Cyber Week Winery Marketing Strategies to Boost Holiday Sales

Cyber Week Winery Marketing: Planning Smarter, Selling StrongerCyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it&rsquo read more

Black Friday Cyber Monday Cyber Week eCommerce Tasting Room Marketing Sales Corksy Sell More Wine

The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin read more

Learn About odoo for Wine by Azmera - the Cost Effective ERP for Wineries at WIN Expo

Azmera is excited to launch odoo for Wine; built on odoo's fully-featured ERP platform and ta read more

ERP

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday SeasonThe holidays aren’t j read more

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