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What Actually Matters When Moving a Winery to Shopify POS
Over the past couple of months, I’ve been spending more time working with Washington wineries on Shopify POS, both in planning and now inside live tasting room environments. One thing that&rsquo read more
Happy Women in Wine Day!
Who are the women behind your favorite wines? Please tag the dedicated women that make your winery what it is, let's cheers to them! From the vineyard to the read more
The Shopify Winery Stack Is Finally Complete
Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms.That's c read more
How Washington Wineries Can Run Their Tasting Room on Shopify POS
Walk into most tasting rooms and you’ll see several systems running behind the bar — a POS, a wine club platform, inventory tracking, and the ecommerce store. It works, but it often means read more
Understanding the Total Cost of Winery Technology
When wineries evaluate POS and ecommerce systems, the discussion often focuses on subscription pricing. However, the more important metric is Total Cost of Ownership (TCO) — the f read more
The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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What Actually Changes When a Washington Winery Moves to Shopify POS?
When a Washington winery transitions to Shopify POS, the visible experience in the tasting room doesn’t change dramatically. Guests are still welcomed. Wine is still poured. Bottles are sti read more
Opening a Washington Winery Tasting Room? Here’s What Day One Actually Reveals.
I recently spent a day at Florence Cellars as they opened their tasting room in downtown Woodinville WA. Big congratulations to their team!. There was great energy and a strong turnout. It was a read more
The Wine Industry Slump Is Real. The Opportunity Is, Too
Traditional demand for wine has softened, buyers are pickier, and “default growth” is basically gone. Meanwhile, the consumer mindset has changed dramatically—wellness, moderation, a read more
When WA Wineries’ Systems “Kind Of” Talk to Each Other
A question I’ve been thinking about lately: Do your tasting room systems actually work together, or do they just coexist? For many small WA wineries, the setup feels fine on the read more
