Crushing It With Data: A Winery’s Guide to Primary Research

One standard marketing principle is “Don’t market to yourself.” In other words, just because a message or strategy makes sense to you, it does not mean it will resonate with your aud read more

Growing High Quality White Winegrapes

The conversations I have about quality tend to focus on red wine. This is especially true in California, where Napa Cabs have historically garnered high prices, followed up by Coastal Pinot noirs and read more

Wilson Creek Winery Shows Real-World Success of AEA Solutions

Advancing Eco Agriculture (AEA) helps farmers succeed by empowering them to grow crops that are more productive, resilient and profitable. We provide data-based agronomic consultation and a range of p read more

Regenerative Agroculture

Natural Performance: Propane Chillers Prove Their Power in the Field

Last month at the ATMO Summit (June 11, 2025), our COO, Scott Timms, hit the stage to share a real-world case study featuring our Elite 290 read more

G&D Chillers Propane

AI Wine Marketing Solutions: Discerning Hype vs. Reality in 2025

Discover Pragmatic AI Tools to Help Wine Marketers in 2025Cut through the hype with AI Wine Marketing Newsread more

AI Winemarketing

New Study: The Label Sells the First Bottle

Choosing Wine is an Emotional DecisionRed, white, or sparkling – when reaching for a bottle on the wine shelf, it’s not just about the grape, origin or vintage. The chosen wine stands out read more

wine label label packaging

CHANDON Wins Green Medal with Help from HotSpot AG’s Irrigation Automation

A case study on using irrigation automation to conserve water, cut energy use, and elevate vineyard performance. CHANDON has consistently demonstrated innovation in environmental practices, resou read more

Irrigation Automation Sustainability Vineyards

The Magic of Fermented Grape Juice

Wine is so simple…and so complex. It’s just fermented grape juice. But its magic—color, aroma, taste, and pure pleasure—depend on myriad factors like grape variety, regio read more

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Wine Closure Study

Nitrogen in Winemaking: A Chablis Case Study

Winemaking at ChablisAfter growing and harvesting, the wi read more