Unlock the secrets to creating SEO content that brings more customers to your site and tasting room that converts them into loyal customers! In this Partner Webinar with Kru Marketing, we’ll explore the fundamentals of keyword research, selecting the best topics, writing content that ranks, and formatting for maximum impact.  Jan 15, 2025 10-11am PST Register Now

Every winery wants more sales, more revenue, and most importantly more profit. But how do you do that? The short answer is more traffic. Presented by Connor Widder, Kru Marketing Tuesday, September 24th @ 10:00am PST  For more details or to register to attend our Learn Events go to www.orderport.net/learn

By Connor Widder, Kru Marketing The wine industry is at a critical turning point in many ways, including on the digital frontier. Today’s wine drinker likes to buy and drink at home, but they’re willing to try little-known wineries from across the country. This trend towards curious, adventurous wine buying is a potential bonus for your wine business. But to make the most of wine buying trends, you’ll need an easy-to-operate eCommerce wine website that’s optimized to rank higher in search engine results. Wineries that embrace an optimized online presence will thrive, attracting wine buyers who are enthusiastic about your products and loyal to your winery. So for your winery to meet wine buyers where they are (at home!), you’ll need to adapt your business and your selling techniques. SEO (Search Engine Optimization) is the master key that unlocks the potential for growth as a winery in a digital world. But what is it? And where to start? We&rsquo

Do you want more wine sales and higher margins, but aren't sure how to get there? The short answer is: more traffic! More traffic to your website, to your tasting room, and more visibility to your brand. Search Engine Optimization (SEO), is the best way to increase your revenue, without having to pay for expensive ads that cut into your profits. In this webinar presented by Kru Marketing, they’ll walk through exactly how you can sell more wine by ranking higher on Google. Jan 9, 2024 10-10:45am PST Register Now

The California Department of Food & Agriculture has announced it has certified the votes on the referendum to continue the Sonoma County Winegrape Commission, also known as the Sonoma County Winegrowers (SCW), for another five years.  Garnering 85.77% percent of the vote, winegrape growers strongly supported continuation of the organization.  The Commission was established in 2006 and is required by California law to conduct a grower vote every five years to determine if they want to continue to be assessed to fund the organization.    “It is very gratifying to see the efforts of the Commission recognized and supported by the very people who fund it and make all the great work possible,” said Bret Munselle, chairman of the SCW board of directors and owner of Munselle Vineyards.  He added, “Through the assessment, the growers have been personally investing in promoting Sonoma County for nearly 20 years and with this vote, SCW will continue

Sonoma County Winegrowers is excited to invite you to our 2021 Annual Grower Seminar, Tradeshow and BBQ on July 15th!  This will be the first in-person grower gathering since the beginning of COVID, and we are so looking forward to seeing you all in person.  Please note, this is a hybrid event with the seminar presented virtually from 8am – 9:30am followed by the in-person trade show and BBQ at the Luther Burbank Center from 10am – 12:30pm. Join us in the morning over Zoom for a presentation from keynote speaker, Rob McMillan, Executive Vice-President & Founder, Wine Division at Silicon Valley Bank. Rob will be discussing the wine industry over the past 18 months and what is ahead. Also, SCW President Kairssa Kruse will give an upate on Sonoma County Winegrowers marketing activities, sustainability initiatives and more, followed by the annual presentation of the Viticulture Award of Excellence. After our virtual presentations, we invite you to join us on the E

PreferencePro Automated Wine Marketing Better Facebook Advertising for Wine Marketers Automated Lead Follow-Up & Dynamic Custom Audiences Automated lead follow-up and dynamic custom audiences boost the profitability of any digital marketing campaign Savvy digital wine marketers know Facebook advertising can fuel sales success by engaging new prospects and targeting existing customers with re-marketing campaigns.   But for many wineries the link from Facebook to their internal wine marketing tools is broken, causing lost sales and frustrated customers while overspending on ads. Yikes! That’s why we’ve created two new ways to automate Facebook advertising with PreferencePro. Now any winery can quickly optimize their Facebook Advertising with PreferencePro™ Automated Wine Marketing. This award-winning digital wine marketing solution now offers 24/7 synchronization between any winery’s marketing lists and Facebook Business Manager, driving

A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership Lounge, groups of people enjoying tastings in our Cabanas in the Redwood Cellar Gardens, guests from the Wine Train enjoying a private tour and tasting daily, a private corporate event at the Carriage House, and a Comedy show in the evening in the Tasting Room. As Vice President of Guest Relations, the routine of managing large crowds is not new to me. What is new is the various and creative event ideas my team will need to execute this spring/summer as things begin to reopen. Charles Krug Winery is proudly Napa Valley’s oldest winery and still family owned by the Mondavi family (4th Generation). But we are in a unique position of being one of the few wineries that can host events large and small at the winery. In the crowded landscape that is Wine Country, it is important to stand out from the crowd and create experiences that bring people to the winery with the goal to

Every month, 165,000+ people search for “winery near me.” If your winery isn’t showing up, you could be missing out on visitors and sales. We recently hosted a webinar with Connor from Kru Marketing, an SEO expert who helps wineries rank higher on Google, increase tasting room reservations, and drive more online wine sales. To help wineries take action, we’ve put together a blog covering: ✅ The top 3 SEO strategies every winery should focus on ✅ Why your Google Business Profile is critical for search rankings ✅ How to create content that attracts more visitors ✅ The role of online reviews in getting more customers  If you’re looking to grow your wine sales and bring in more visitors, this blog is a great place to start. Click the link to read the blog.

Sonoma County Winegrowers Focus on Creating Experiences to Engage New and Existing Wine Lovers SANTA ROSA, Calif. (January 17, 2025) – For over a decade, Sonoma County Winegrowers has been at the forefront of innovation, forging powerful partnerships with iconic brands like John Deere, Ford Pro, Wilbur Ellis, Landry’s, and the San Francisco Giants. As unveiled at this week’s annual Dollars & $ense meeting, held virtually, 2025 marks a year dedicated to “Renewing, Building, and Growing” these renowned programs, expanding their reach, amplifying the Sonoma County story, and setting new benchmarks in excellence. As Karissa Kruse, president and chief executive officer of Sonoma County Winegrowers, started her presentation with a review of the past twelve years since she joined the organization, it was clear that the results in building the brand’s visibility over the years has been successful. From being world leaders in sustainability, to sports ma