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After navigating our client’s business and company growth during the last two roller-coaster years, I was ready for a significant break. Armed with credits from two canceled vacations and many pent-up credit card miles, I cashed in for an extended European visit in July. While there, my husband and I traveled to and stayed in four major wine-tasting regions: Alsace, Champagne, Burgundy, and the Rhine/Mosel. While there are countless and apparent differences between how France, Germany, and the US promote tourism and sell wine directly to customers, there are equal similarities if you look hard enough. As a native of Napa, wine tourism and marketing wash over me. But, on this trip, I found myself in the rare role of a focused tourist. So, I became aware of the marketing cues and delivery vehicles and noted what worked, and what didn’t. HERE’S SOME OF WHAT I LEARNED: 1. YOU CAN’T JUDGE A BAGUETTE BY ITS CRUST. If I were to ask you to paint a picture of your idea
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Sonoma County Wine Industry Group to Expel Dominic Foppoli's Winery Following Sexual Assault Allegations: The Russian River Winegrowers are the first in the wine industry to formally distance themselves from the Windsor mayor and vintner... The post Afternoon Brief, April 12th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/12/afternoon-brief-1841?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1841 Published Date:Mon, 12 Apr 2021 21:54:40 +0000
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October 3, 2023

Afternoon Brief, October 3rd
Napa Valley Finds Itself between a Rock and a Hard Place: Napa Valley wineries confront a growing set of challenges, including regulatory shifts, evolving tourist preferences and market volatility...
Ancient Peaks WineryAtlas CopcoBevzeroE & J Gallo WineryGiesen GroupJ. Lohr Vineyards & WinesLondon Wine CompetitionMezzacoronaMT DifficultyPetaluma Gap Winegrowers AllianceRedchirpSokol BlosserSpinning ConeTenuta BelguardoTastryTerlato Wine Groupviña VikVineyard TeamVinitalyWashington State Wine CommissionWine by Joe
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