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Non-Saccharomyces Yeast Bioprotection and more Once overlooked, non-Saccharomyces yeasts have emerged as versatile tools that can significantly enhance wine aroma, acidity, mouthfeel, and overall quality. Discover how these unique yeasts are as varied in their applications and strain differences as their Saccharomyces cousins. READ MORE LEVEL2 SALVA™ BIOPROTECTION SALVA offers specific bioprotection against Brettanomyces, including SOâ‚‚ resistant strains. Learn More LEVEL2 FLAVIA™ ENHANCE AROMA AND TEXTURE FLAVIA increases expression of terpenes and thiols (varietal aromas), increases roundness due to mannoprotein release. Learn More LEVEL2 INITIA™ BIOPROTECTION INITIA consumes oxygen, suppressing the growth of microorganism and
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You’re a winery, so of course, you’ve heard of tied-house laws. These pesky rules are not new, having been around since 1935. However, within the past six years, it seems violations keep popping up in the media. With the evolution of and omnipresent use of social media, tied laws are front and center. Why are tied-house laws important? Failure to comply with these laws on any level can result in both fines and suspension of operating permits that could have disastrous financial consequences. Let us first preface this advice by stating that WGM is not a law firm, but our clients frequently ask us for social media posting guidelines. How many times have you looked at articles and blogs on statutory policies, and your eyes start to glaze over at the judicial jargon? Hopefully, this blog post makes it easier to understand the premise of why tied-house laws are important and how they affect social media. (hee hee - get it?) What is a “tied-house”? Initia
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September 23, 2024
While winery eCommerce has been around for a while, many wineries did not fully embrace this direct-to-consumer (DTC) channel until they were forced to during the pandemic. Some wineries have adapted quickly, leveraging modern technology and eCommerce platforms to thrive, while others have struggled to keep up with the fast-paced world of digital marketing and SEO. Thanks to the rise of eCommerce giants like Amazon, consumers expect seamless, fast, and personalized experiences. Wineries face the added challenge of shipping regulations, compliance, and managing perishable goods like wine, but SEO (Search Engine Optimization) can help them stand out and thrive in this competitive market. In the United States, the eCommerce share of wine sales grew from only 0.3% in 2018 to nearly 3% in 2022. The eCommerce channel promises to be lucrative, too. The top five wine and liquor online stores in the U.S. together generated more than one billion dollars in eCommerce net sales in 2022. For long-t
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March 13, 2024
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Thursday, May 16th, 2024 · 8:30 am - 4:30 pm Hyatt Regency Sonoma Wine Country · Santa Rosa, CA Wine Sales Symposium Uncork Your Sales Potential to Increase Profits Join us in Santa Rosa, CA, on May 16, 2024, for a one-day event focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. This year's program includes sesisons on navigating the wholesale channel and stra
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November 23, 2020
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Exibits-only attendance is FREE for members and non-members.
Registration required.
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Virtual Conference and Tradeshow
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Hard to believe, we are a quarter of the way through 2025! It seems like just yesterday we were starting 2025, but here we are, 90 days in to the "new" year. Here are a few things you may have missed, things that caught our eye (or ear), and a few actionable ideas for the next quarter. 2024 Annual Report Card - WISE Mystery Shopping Triple Score In early 2025, we released our Annual Triple Score Report Card. While Mystery Shopping covers over 75 criteria points, these three are perhaps the most important. How often are our Mystery Shoppers asked buy wine, how often are they warmly invited to join the wine club, and how often are they asked to keep in touch via joining the mailing list? In 2024, we saw a dramatic decline in Triple Score averages. In particular, data collection is critically low at just 18%—meaning we’re only asking fewer than one in five guests to keep the conversation going. Wine clubs work because people DO like to be part of them (did you know
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February 28, 2020
G3 Enterprises has made ingenuity part of the core of their brand identity, not only as a distributor of high quality products like Diam corks and Boisé oak, but by continuing to develop their own line of new products and solutions that are forming the vanguard for the industry in packaging, logistics, and the integration of data and the internet of things (IoT) in operations and decision making.
Smart Technology Is Taking Hold in the Wine Industry
The RoboBottle family that launched last year has expanded, and G3 Enterprises is ready to go on technical service calls with the BottGuide analytics dashboard for their customers. The Setup RoboBottle is designed to assist mechanics in setting up their capper-heads accurately and efficiently, helping to guarantee the cappers function at peak performance. Now the family has expanded with the Line and Oxygen RoboBottles.
Each RoboBottle, in the family of RoboBottles, is equipped with multiple sensors that wirelessly send data to the Bott
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We all became unusually preoccupied in the U.S.starting somewhere around March 15th, 2020. I don't know about you, but the picture above was how I felt at that point in time. Since then, all of our thinking and behavior has evolved in a myriad of ways, and some of that evolution is permanent. I'm hopeful we are nearing the end of this queird social, economic, and health experiment. After getting sucked out of our realities by the COVID tornado, I think we are finally on the glide path that will land us in Oz. I know it won't be Kansas anymore when we lift from our comatose fog. It will be something different and probably in Technicolor. But whatever it is, it's going to be better than the last two years! Anyway, with all the distractions since 2020, I've been remiss in posting this blog. In my defense, I thought this post probably didn't matter given the other issues we were all facing. But the smoke is clearing, the vaccines and boosters are helping, Omi
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May 7, 2024
Title X and Mister Cartoon Set to Debut Wine Collaboration at Wally’s Santa Monica
May 7th – Los Angeles, CA – Title X Wines and Mister Cartoon are set to debut “Lady Impala,” a rare wine and art collaboration, at Wally’s Santa Monica on […]
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Afternoon Brief, April 9th
Santa Rosa Electric Tractor Maker Solectrac Evicted from 1 Location, Owing $65,000 in Rent: The Sonoma County-based electric tractor company undergoing a major reorganization was evicted from its Santa Rosa location and owes $65,223 in back rent, the property owners say...
SolectracNine Oaks VineyardMajesticBalletto VineyardsVagabond WinesHalf Moon Bay Downtown AssociationBlack Kite CellarsJ. Lohr Vineyards & WinesDurantPenn Shore Winery & VineyardsUnionville VineyardsGarden State Wine Growers AssociationVietti wineryArgyle WineryVisit the Santa Ynez ValleyTitle X WinesVinitalyFlextankWineGlass MarketingFOSS North AmericaShady Lane CellarsDemeine EstatesSeppi winesAssovini SiciliaNapa Valley Vintners
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