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Affinity Creative Group
Affinity Creative Group helps clients create immersive consumer brand experiences that generate engagement, loyalty, advocacy, and most importantly, results. Our...
Modern Website Design Trends
MODERN WEBSITE DESIGN TRENDSPUT YOUR BEST FOOT FORWARD ONLINE.As humans, we have many good and bad qualities, but one thing we excel at is the ability to make rapid judgments. In fact, studies suggest read more
Empowering Wineries: Custom Crush for Sustainable Growth
Shifting tides in the US wine industry are compelling grape growers, wineries, and winemakers to consider dramatic changes. Established practices are under pressure from economic, demographic, and cli
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The Final Pour Part 3: How to Protect Your Brand During an Acquisition
Years of dedication, innovation and passion have shaped your brand into what it is today. It was hard work bringing it to this point, and your success is a big part of what makes your beverage busines read more
Exit Strategy Winery management Winery software Strategic planning
10 Tips to Leverage the 2024 Olympics to Sell More Wine
The 2024 Olympics will take place in Paris, France, one of the most iconic wine regions in the world, and is a fantastic opportunity for wineries to boost sales and engage customers. With the event ri
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The Affinity Creative Touch: A New Look for Harney Lane Vineyards
A Brand Refresh Worthy of the Next GenerationWhen a timeless brand needs a timeless design, we’re up for the challenge! So was the case for Harney Lane Vineyards, a staple of Lodi wine country,
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Cracks in the C-Suite: Rebuilding Trust with an Outside Facilitator
The executive suite, often viewed as a bastion of authority and decisive action, can become a breeding ground for a silent enemy: a breakdown in trust. This erosion of trust between executives, unseen read more
5 Winery Strategies to Boost Sales This Summer
Summer can be a challenging time for wineries, thanks to logistical issues like heat affecting shipping and customers’ busy travel schedules. These challenges can present opportunities for creat
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Using Artificial Intelligence to Enhance Creative Juices
It’s one of those cliches that turns out to be true: “AI isn’t coming for your job, but someone using AI is.”Artificial Intelligence will turn out to be the next real “ki
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Creative Financing for Smart Budget Planning
For many companies, budget planning time just around the corner. But in today’s economy, purchasing the equipment you need can seem a real challenge. Not anymore!We’re your Creative F
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