Have you ever struggled to gain traction with your digital marketing efforts? You begin energized and full of new ideas, hopeful that results are coming soon. Then, time goes by, and the results differ from what you expected. You question the process, become less ambitious, and lose momentum, more than likely stopping altogether. If you can relate, it's time to set funnels aside and use flywheels. 

In our latest article, we share how utilizing marketing flywheels can save you time & energy by creating continuous customer engagement cycles that fuel growth. 

Learn how to:

• Get your flywheel moving
•  Build moment & reduce friction
• Create a self-sustaining cycle

Access the full "Flywheel Effect" article by clicking here.

To succeed in business, you need technology that can keep up with your growth. For many Bloom clients, growth means new product offerings, enhancing revenue streams, and expanding into new markets.

Growth is critical for long-term success and sustainability, and businesses need the right tools and resources to support their growth objectives. It is essential to grow at the pace of your business. 

In our "Built for Growth" article, we discuss the following:

• How wineries can use Shopify and Bloom Commerce to start small and go big.
• Common issues wineries experience in different stages of growth.
• Software solutions for small, growing, and enterprise wineries.

Read the complete "Built for Growth" article here.

Whether you're a massive corporation or a small business, having clear business goals that are time-based and achievable allows you to orient your company in the right direction as you grow. Most businesses have goals, yet most don’t know how to use them. They make the mistake of diving into strategy before the goal and objective setting or establishing goals that aren’t aligned with the company’s vision.  

Read our "Setting Goals and Objectives" article to help reset and fuel your business.

With your marketing strategy in place, you're ready to start boosting your ecommerce game. Whether you're already using Shopify or thinking about it, this article will equip you with the top tactics you need to optimize your online store and boost sales and customer loyalty.

Read our latest article, Ecommerce tactics 101.

Read our third article in the series,  "Why Shopify?"

Does your business feel limited in a world where the ecommerce landscape is ever-changing & your customers are constantly evolving their expectations? Shopify and Bloom are designed to adapt quickly to change because of their powerful API-based software design. If your winery software feels outdated, you probably don't have the ability to extend it with best-in-class apps and make it your own.

A question we commonly get asked is, "Why Shopify?". There is a lot of misinformation in the alcohol industry about Shopify and other similar e-commerce platforms. We often hear, "You need a wine-specific platform" or "Shopify is designed for e-commerce and not clubs and memberships." After designing, developing, and implementing hundreds of Shopify storefronts for wineries, we can say—for certain—that is not the case. 

Read our first article in the series, "Why Shopify?"

Read our latest article, "Get to know your customers!"