Time to get your visitor passes and save with online registration. Join the biggest gathering of bulk and private label professionals in America. Select your tickets here.
501 Silverside Rd, Suite 77, Wilmington, DE, United States of America, 19809
March 17, 2025
I hope this message finds you well and thriving in your craft. I’m Sid Patel, the founder of the Sommeliers Choice Awards and Beverage Trade Network, and I am reaching out to extend a personal invitation for you to participate in this year’s Sommeliers Choice Awards competition: The USA's on-premise wine competition.
Final Submission Deadline
Is April 18, 2025.
2025 Competition
Picture: Judges at the previous Sommeliers Choice Awards event
The Sommeliers Choice Awards are uniquely designed to provide winemakers and wines brands, like you, a platform to showcase your wines to an influential audience of some of the most respected names in the industry.
Set to take place in Chicago in May 2025, the competition helps brands get in front of top restaurant buyers, master sommeliers and wine directors of USA making it the USA's on-premise wine competition.
Here’s the entry info, and wine brands are encouraged to enter before April 18, 2025, to get in the competition.
Meet the Judges
The Sommeliers Choice Awards 2025 judging panel comprises some of the most influential sommeliers, wine directors, and on-premise wine buyers from renowned restaurants, bars, hotels, and hospitality groups. These judges have their pulse on what diners and wine enthusiasts love, and they understand the key elements that make a wine suitable for wine lists across the country.
Why Enter?
Visibility: Your Wines will be tasted and judged by top sommeliers, wine directors, and restaurant wine buyers across the nation.
Recognition: Awards such as "Wine of the Year," "Winery of the Year," and various category leaders.
Feedback: Each entrant receives detailed tasting notes from our judges, offering valuable insights into consumer preferences and product development.
Promotion: Winners will be featured in various media outlets, enhancing your brand’s profile and helping you reach a broader audience.
Winners pitch call: Special category winners will be invited for the press and buyers' pitch call. Here are sample pitches you can see from previous winners.
Category winners to get judges' videos: Special category winners will get judges' testimonial videos that you can use.
Third-party integration and press: Special category winners will be showcased all year round in BTN’s other media assets like SommeliersBusiness.com, Los Angeles Drinks Guides, San Francisco Drinks Guide, New York Drinks Guide, Chicago Drinks Guides, Wine Searcher, and more.
Inquiries from judges: Judges will be able to inquire about your products if they are interested to sample and get more information.
We would be honored to have wine brands among the entrants for the 2025 competition. To register your wines, please visit the registration link by April 18, 2025, to get in the competition before the deadline.
Here are my couple of recent webinars that I did if you are looking for some educational content to help you grow your wines brands via distribution:
- How beverage brands can grow on-premise placements - Watch
- How can wine brands work effectively with Sommeliers - Watch
- Q and A session on distribution with brands - Watch
Hope the above content helps you tailor your pitches to importers, distributors, and restaurant wine managers and sommeliers.
Key Deadlines
Submission Ends - April 18, 2025
Warehouse Closes - April 25, 2025
Judging Day - May 19, 2025
Winners Announced - June 10, 2025
Pricing:
Regular Pricing - $120 per wine (February 1, 2025, to April 18, 2025)
Quantity Discount
4 to 9 entries: 10% discount
10 to 14 entries: 15% discount
15 or more entries: 20% discount
If you have any questions or need further information, feel free to contact us. We’re excited to see what you’ll bring to the table and how your wines will inspire the palate and creativity of the bartending community.
Looking forward to your participation.
Warm regards,
Sid Patel
Founder, Sommeliers Choice Awards
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Revolutionizing Supplier-Buyer Connections in the Beverage Industry with a Tailored Lead-Generation Platform
20/01/2025 - Beverage Trade Network (BTN), the global leader in beverage trade shows, competitions, and media, has announced the launch of BTN Supplier Service—an innovative annual lead-generation platform tailored for suppliers in the beverage industry. This initiative is designed to connect suppliers of bulk wine, bulk spirits, raw materials, packaging, equipment, logistics, and technology solutions with leading buyers, including wineries, breweries, distilleries, cideries, and meaderies.
A Legacy of Excellence in the Beverage Industry
BTN has earned its reputation for organizing premier trade shows, including the International Bulk Wine and Spirits Show USA, the International Bulk Wine and Spirits Show UK, and the Future Drinks Expo. This new service extends BTN’s commitment to fostering meaningful connections across the beverage supply chain. Leveraging BTN’s extensive network, media properties, and industry expertise, the BTN Supplier Service provides suppliers with an unparalleled opportunity to grow their businesses globally. Learn more today
Sid Patel, CEO of Beverage Trade Network (left) and Ankita Okate, CGO (right)
BTN’s Comprehensive Ecosystem: A Game Changer for Suppliers
BTN’s robust ecosystem includes globally recognized competitions such as the London Wine Competition, London Beer Competition, London Spirits Competition, Sommeliers Choice Awards, Bartender Spirits Awards, and USA Ratings. Complementing these are its influential media platforms like SommeliersBusiness.com, TheOnTrade.com, and BeverageTradeNetwork.com, all of which amplify BTN’s ability to deliver exceptional value to suppliers.
“BTN Supplier Service is not just a lead-generation tool; it’s a comprehensive growth partner for suppliers,” said Sid Patel, CEO and Founder of Beverage Trade Network. “Our ecosystem of trade shows, competitions, and media assets allows us to provide unmatched opportunities for suppliers to connect with buyers and scale their business globally.”
A 360° Solution for Year-Round Success
BTN Supplier Service offers a year-round marketing and sales solution for suppliers at an affordable cost of $300 per month. It acts as a dedicated sales and business development arm for suppliers of bulk wine, bulk spirits, contract bottling, packaging, glass bottles, raw materials, freight forwarding, flexitanks, barrels, and more.
“I am thrilled to offer this service to suppliers looking to get in front of wineries, breweries, and distilleries consistently,” added Sid Patel. “BTN Supplier Service promises 40 qualified buyer leads annually, making it a game-changer for businesses seeking sustainable growth.” Explore BTN Supplier Services Now
Exclusive and Tailored: Limited to 20 Companies Annually
To deliver personalized attention and impactful results, BTN Supplier Service is limited to 20 companies each year. This exclusivity ensures that each supplier receives tailored support, expert guidance, and strategic use of BTN’s ecosystem to achieve measurable growth. Applications are open until March 31, 2025, with selection based on a first-come, first-served basis and subject to approval.
“To maintain quality, we are limiting participation to two suppliers per category,” said Patel. “I encourage suppliers to apply early to secure their spot in this exclusive program.”
Ideal Supplier Categories for BTN Service
BTN Supplier Service is suited for suppliers across diverse categories, including but not limited to:
- Bottling Equipment
- Bulk Wine and Spirits
- Contract Bottling Services
- Packaging Materials
- Glass Bottles
- Barrels and Kegs
- Distillation Equipment
- Oak Chips/Pieces
- Custom Crush Services
- Logistics and Freight Forwarding
How to Apply
Suppliers interested in leveraging BTN Supplier Service to elevate their business can apply by filling out the interest form on BTN’s website. Once the form is submitted, BTN will schedule a call to explain the service in detail.
About Beverage Trade Network
Beverage Trade Network is a global platform dedicated to connecting beverage industry professionals. Through its trade shows, competitions, media assets, and BTN Supplier Service, BTN continues to provide innovative solutions that empower businesses to thrive in the competitive beverage market.
For more information or to apply, visit BTN Supplier Service Interest form page.
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January 16, 2025
The countdown is on! Enter your wines in the prestigious Sommeliers Choice Awards before the January 31st early bird deadline and take advantage of discounted pricing
As the early bird deadline for the Sommeliers Choice Awards approaches on January 31st, now is the time to enter your wines and enjoy a reduced entry fee of just $100 per wine. This prestigious competition, now in its 7th edition, offers wine producers a unique opportunity to present their wines to America's top sommeliers, wine directors, and on-premise buyers.
With judging day set for March 19th and winners announced on June 10th, the competition is your chance to gain invaluable feedback and recognition from an expert panel. The Sommeliers Choice Awards are specifically designed to benchmark wines based on their quality, value, and food parability—qualities that are critical when selecting wines for restaurant wine lists and menus. You can also save big by entering multiple products at discounted rates. Avail a 10% discount for 4 to 9 entries; 15% discount for 10 to 14 entries and 20% discount for 15 or more entries.
The Sommeliers Choice Awards stands apart by using a rigorous blind-tasting process conducted by top sommeliers and wine buyers. Each wine is scored for quality, value, and food pairing potential before a final packaging assessment is made. You’ll receive detailed feedback, giving you insight into how your wine compares across multiple criteria, with scores averaged from a distinguished panel that includes Master Sommeliers, renowned wine directors, and buyers.
Why Enter?
Winning at the Sommeliers Choice Awards provides a major boost for your wine brand. Recognition here can open doors to new distribution channels, restaurants, bars, and more. Plus, winning wines will be showcased across Beverage Trade Network’s media platforms like the Chicago Drinks Guide and the San Francisco Drinks Guide, reaching an engaged audience of industry professionals.
In addition to Double Gold, Gold, Silver and Bronze medals, the competition also honors special categories, including:
Own-Label Restaurant of the Year
Winery of the Year by Wine Style
Wine of The Year By Varietal
Wine of the Year By Country
Wine of the Year
Wine of the Year - BTG (By The Glass)
White Wine of the Year
White Wine of the Year - BTG (By The Glass)
Red Wine of the Year
Red Wine of the Year - BTG (By The Glass)
Sparkling Wine of the Year
Sparkling Wine of the Year - BTG (By The Glass)
Rosé Wine of the Year
Rosé Wine of the Year - BTG (By The Glass)
Judging Panel Includes:
Jill Zimorski MS, DipWSET, Master Sommelier and Adjunct Professor, DePaul University
Jesse Becker MS, Master Sommelier at Veritable Wines & Estates KG, Chicago
Wayne Belding MS, Master Sommelier and Partner at Preferabli, Colorado
Ira Harmon MS, Master Sommelier and Fine Wine Specialist at Vin Sauvage, Las Vegas, NV
Brian Koziol MS, Master Sommelier and Complex Director Food & Beverages Stella Nova & Terra Luna Resorts, Florida
Peter Granoff MS, Master Sommelier, Wine Educator, Speaker, Entrepreneur, San Francisco
Morgan Harris MS Master Sommelier and Head Sommelier at Saison Hospitality, San Francisco
Kyungmoon Kim MS Master Sommelier
Larissa C Dubose, National Director Beverages- Dining Division at Paradies Lagardère and Wine Enthusiast Magazine Future 40, Vino Volo National Buyer
Matthew Citriglia, Matthew Citriglia FKA MS (Master Sommelier) and Director of Education at Southern Glazer Wine and Spirits
Pablo Braida, MS Master Sommelier
Rachel Lowe Director of Beverage for Levy Restaurants.
Cassandra E. Sakai, Corporate Director of Beverage Operations, Gibsons Restaurant Group
Élyse Lambert MS, Master Sommelier and Fifth Position Best Sommelier of the World 2016
Jane Lopes, Sommelier, Educator, and Author • Co-Founder Legend Imports
Jonathan Ross MS Master Sommelier, Author and Partner at Legend Australian Wine Imports
Lee Schlesinger, MBA, DipWSET Vice President, Portfolio Management & Education at Winesellers Ltd
Jared Sowinski Director of Beverage at Upward Projects Restaurant Group | Postino WineCafe | Joyride Taco House | Windsor | Federal Pizza
Will Parsons Vice President, Global Portfolio Manager at Parsons Fine Imports, Columbus, Indiana
David Kohl Vice President Portfolio Manager, Chateau & Estates Wine Imports LLC
Jeremy Broto-Mur MS Master Sommelier
Key Dates:
Early Bird Ends - January 31, 2025
Registration Closes - April 18, 2025
Warehouse Closes - April 25, 2025
Judging Day - May 19, 2025
Winners Announced - June 10, 2025
Pricing:
Early Bird Pricing - $100 per wine (Till January 31, 2025)
Regular Pricing - $120 per wine (February 1, 2025, to April 18, 2025)
Enter by January 31st and secure your spot at the Sommeliers Choice Awards for the special early bird pricing. Don't miss the opportunity to have your wines recognized by some of the most influential professionals in the industry. Submit your entries now and take the first step toward elevating your wine brand to new heights!
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Start the year off right by securing your spot at the 2025 International Bulk Wine & Spirits Show—the must-attend event for anyone in the wine and spirits industry.
From January 13 to 23, we’re offering an exclusive New Year Offer for visitors. Don’t miss this opportunity to connect with the biggest names in the business, learn from industry leaders, and grow your network.
Tue, July 29, 2025, 11:00 AM - Wed, July 30, 2025, 4:00 PM PST
Conference: 9:00 AM - 5:00 PM PST
South San Francisco Conference Center
255 South Airport Boulevard South San Francisco, CA 94080, United States
What’s in it for you?
Access to a world-class lineup of exhibitors
These companies, each a key player in the bulk wine, spirits, and private label sectors, have already secured their spots.
Educational sessions by top experts
The conference will take a deep dive into private labels, industry progress, bulk and supply chain. Speakers who are experts in the bulk and private label business will provide you with actionable insights to help you save money with the expensive lessons that they have learned, they will provide you with knowledge of the current and future landscape of the industry so you can plan your business trajectory, they will provide you with appropriate knowledge to spot upcoming opportunities. IBWSS conferences are considered to be the best in the business and all the speakers at IBWSS have been carefully selected to give you a complete seminar that is valuable for you.
Watch highlights from last year’s sessions to get an idea of the value: Watch Here
2025 Conference Speakers
Don't miss out on our New Year offer for visitor registrations. Act fast—this exclusive deal ends on January 23, 2025. Secure your spot and save before the offer expires!
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September 3, 2024
Meet the Second Batch of Ambassadors Shaping the 2025 Sommeliers Choice Awards
The Sommeliers Choice Awards is thrilled to announce the second batch of Regional and Category Ambassadors and Experts for the 2025 edition. These Ambassadors play a pivotal role in bridging the gap between outstanding wine regions and the global market, elevating the winners of the competition to international acclaim. With their deep regional expertise, these Ambassadors will guide both trade professionals and consumers in better understanding and appreciating the wines they represent.
Here are the newly announced Ambassadors for the 2025 Sommeliers Choice Awards
Zane Holscher: Regional and Category Ambassador for Argentina
Zane Holscher transitioned from a distinguished 21-year military career to the world of winemaking by purchasing a vineyard with his wife, Mindy, in the Uco Valley, Argentina. Their brand, VINUV, has grown from producing premium wines to importing select wines from small, outstanding producers in the region. Zane’s commitment to showcasing the best of Argentina’s wine culture makes him an essential ambassador for this vibrant wine-producing country. Learn more about Zane Holscher and VINUV.
Daniel Satola: Regional and Category Ambassador for Hungary
Daniel Satola is the founder and co-owner of Credo Imports, a company he established in 2019 with a vision to bring small production fine wines from family-owned producers in Europe to the U.S. market. After discovering his passion for wine in Germany, Daniel realized that many exceptional European wines were not available in the U.S. He now focuses on importing varieties from small, lesser-known regions, making him a valuable ambassador for Hungarian wines at the Sommeliers Choice Awards.
Jesse Becker MS: Regional and Category Ambassador for Austria and Germany
Jesse Becker has been deeply involved in the world of German and Austrian wines since 2008. As the US Sales Manager for Veritable Wines & Estates, Jesse oversees a premium portfolio of German and Austrian wineries, many of which are family-run estates and VDP members. His extensive experience and role as a VDP Ambassador make him the perfect fit for representing Austria and Germany in the Sommeliers Choice Awards.
Katja Scharnagl: Regional and Category Ambassador for Austria, Germany, and Slovenia
Katja Scharnagl‘s journey from Austria’s Wachau Valley to New York City’s Michelin-starred Le Bernardin is a testament to her dedication and passion for wine and hospitality. Currently, the beverage director of Koloman, a contemporary French restaurant in New York, Katja brings a wealth of experience and expertise to her role as an ambassador. Her deep understanding of Austrian, German, and Slovenian wines will undoubtedly enrich the Sommeliers Choice Awards.
Paul Baldi: Regional and Category Ambassador for the Champagne Region
Born and raised in the Champagne region of France, Paul Baldi is a sommelier with a deep love for wine and an insatiable curiosity. Currently working at a 3-Michelin-star restaurant in San Francisco, Paul enjoys visiting wineries, meeting winemakers, and sharing the stories behind each bottle with guests. His mission is to make the world of wine more accessible and enjoyable for everyone, and his expertise in Champagne makes him an invaluable ambassador for this iconic region.
Michael Hoefling : Regional and Category Ambassador for Sustainability
Michael Mighetto Hoefling, a Bay Area native, is one of the emerging tastemakers in the region’s vibrant wine scene. A UC Davis graduate with a passion for agriculture and beverages, Michael launched his career in the wine industry in the early 2000s. His impressive resume includes Sommelier roles at some of the Bay Area’s finest restaurants and hands-on experience at world-class wineries. Currently, he advises private clients at Vinfolio in Napa, bringing his deep expertise and refined palate to the Sommeliers Choice Awards as a Regional and Category Ambassador. Michael’s extensive knowledge and experience make him a key figure in promoting wines from his region on an international stage.
Why Participate in the 2025 Sommeliers Choice Awards?
The Sommeliers Choice Awards are designed to reward wines that are a great fit for on-premise channels like restaurant wine lists and by-the-glass programs. Judged by top sommeliers and wine directors, the competition evaluates wines based on food pairability, typicity, quality, value, and packaging. Winners gain significant recognition in the industry, helping them to stand out in a crowded market.
Take Advantage of Super Early Bird Pricing
Submissions for the 2025 Sommeliers Choice Awards are now open, with a Super Early Bird pricing of just $80 per wine available until October 31, 2024. This is an excellent opportunity for wineries to showcase their products to a global audience and receive valuable feedback from industry experts.
Enter your wines now to secure your place in the competition and take the first step towards international acclaim.
Both international and domestic wine submissions are now open. International wineries without U.S. importers will receive assistance with shipping and obtaining COLA waivers.
Don’t miss out on this opportunity to elevate your brand and connect with key decision-makers in the wine industry.
This second batch of Ambassadors is poised to make the 2025 Sommeliers Choice Awards one of the most exciting and influential wine competitions on the global stage. Stay tuned for more updates and announcements as we get closer to the event!
Header Image: Second Batch of Sommeliers Choice Awards Regional and Category Ambassadors
2025 Sommeliers Choice Awards submissions is now open for domestic and international wines. Enter your Wines to get the introductory offer that is on till September 30, 2024.
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The process of getting your wine on a restaurant's menu can be complex, but with a few strategic approaches, you can make a lasting impression and boost your sales.
Enter Your Wines for Sommeliers Choice Awards. Super Early Bird Deadline, October 31, 2024.
Key Tips for Selling Wine to Restaurants
For many wine brands, especially small boutique wineries, it can seem like an impossible task to get their wines on the wine list of a national restaurant chain or sold at the bar of a major hospitality venue. However, it can be done both efficiently and effectively. The secret, quite simply, is coming up with a detailed strategic plan that covers everything from how you plan to stand out in a crowded marketplace, to what type of customer support you plan to offer these restaurants on an ongoing basis.
1. Find the right restaurants for your wines
To effectively sell wines to restaurants, start by identifying the right establishments for your portfolio. There are two key distinctions to consider: casual vs. fine dining, and controlled vs. semi-controlled wine lists. Casual dining focuses on affordable, high-volume wines, while fine dining emphasizes depth and high price points. Semi-controlled lists offer more opportunities for local sales, as individual restaurants have greater influence on wine selection. Tailor your pitch to restaurants that naturally align with your wines, such as Italian varietals for Italian chains or hearty reds for steakhouses. Focus on high-traffic, premium restaurants that host wine events, have large wine lists, and emphasize food pairings. Prioritize the top 20% of restaurants that generate the most success.
2. Understand the competitive marketplace
Selling wines to restaurants is highly competitive, often requiring a weaker wine to be removed for yours to be added. A recent survey of 110 casual dining chains revealed that the average wine list includes only 20 wines by the glass (BTG) and 22 by the bottle (BTB). Popular varietals like Cabernet Sauvignon and Chardonnay already dominate, making it tough to convince wine managers to add more of the same. You'll need to strategically decide whether to compete in these popular categories or focus on niche varietals. It's also essential to stay ahead of market trends, as consumer preferences evolve—like the shift from Zinfandel and Shiraz to wines such as Moscato and Prosecco.
3. Focus on ways that you can offer a competitive business advantage
To succeed in selling wines to restaurants, position yourself as a valuable business partner offering a competitive advantage. Restaurants seek to boost overall wine sales, encourage higher-priced bottle purchases, and enhance customer satisfaction and loyalty. To stand out, ensure your wines are in demand, offer premium or exclusive selections, and deliver exceptional customer service. Common complaints—such as inconsistent supply, fluctuating prices, or quality issues—can be turned into opportunities to showcase your reliability. Additionally, support the restaurant with promotional activities like wine dinners, staff training, and marketing efforts. If your wines prove to be high-velocity and popular with patrons, you could earn more orders or even a national mandate from corporate headquarters.
4. Align your strategic goals with those of the on-premise establishment
Finally, it almost goes without saying that you should have business goals that complement and reinforce those of the on-premise establishment. This is all about “fishing where the fish are” – if you are selling the right wines to the right establishment, that is when you can maximize your revenue and, ultimately, your overall profitability. Just think of the restaurant chain as your partner, and you will have the right strategic mindset. Stop focusing so much on price and product, and instead, focus on delivering competitive advantage and business value. By doing so, you will be able to sell your wine into restaurants effectively.
Sommeliers Choice Awards gathers the top restaurant wine buyers, Master Sommeliers, and wine directors who have a direct influence on the US on-premise market. If you're looking to get in front of the top sommeliers and on-premise wine buyers of the USA, now is the best time to enter your wines. Wine brands from around the world now have an opportunity to grow their business and gain the attention of wine buyers, wine directors and influencers within the U.S. on-premise industry.
Time to submit your wines and get the super early bird savings. Learn more about the SCA Entry Process & Fee here.
Stand out from the crowd, increase your brand's visibility, and open new doors into the restaurant market by entering your wine into the 2025 Sommeliers Choice Awards.
Key Dates:
Super Early Bird Ends - October 31, 2024
Registration Closes - April 18, 2025
Warehouse Closes - April 25, 2025
Judging Day - May 19, 2025
Winners Announced - June 10, 2025
Pricing:
Super Early Bird Pricing - $80 per wine (now to October 31, 2024)
Early Bird Pricing - $100 per wine (November 1, 2024, to January 31, 2025)
Regular Pricing - $120 per wine (February 1, 2025, to April 18, 2025)
Quantity Discount Available
4 to 9 entries: 10% discount
10 to 14 entries: 15% discount
15 or more entries: 20% discount
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August 13, 2024
The Sommeliers Choice Awards is proud to announce the first batch of Regional and Category Ambassadors and Experts for the 2025 edition. This program is designed to educate both consumers and trade professionals about various regions and beverage categories while promoting the competition’s winners on a global scale. The initiative aims to establish the Sommeliers Choice Awards as a leading international benchmark, enabling winners to gain significant worldwide recognition.
Meet the First Batch of Ambassadors for the 2025 Sommeliers Choice Awards
These representations of different regions at Sommeliers Choice Awards 2025 via Ambassadors will add great value to both the trade and consumers. Each ambassador will bring deep expertise of their respective regions and varietals, that will help trade professionals to understand and market these wines better.
For consumers, this means access to expert-guided selections that highlight the unique characteristics and stories behind different regions and varietals, enhancing their wine experience and education. By bridging the gap between regional specialties and global markets, the ambassadors will ensure that both trade and consumers are well-informed and can make more confident, discerning choices.
Here are our first batch of global experts and ambassadors:
Marc R. Kauffman: Regional and Category Ambassador For Emilia-Romagna and Sangiovese.
Marc Kauffman, a seasoned wine expert, brings a wealth of knowledge and experience to the Sommeliers Choice Awards as the Regional and Category Ambassador for Emilia-Romagna, Italy. With certifications from the Court of Master Sommeliers and the Society of Wine Educators, Marc has an impressive background that includes roles as a finalist on PBS’s The Winemakers Season 2 and a producer on Best Bottle. Marc’s extensive experience in the wine industry spans positions in corporate beverage operations, wine and spirits distribution, and sustainable wine packaging, making him a key figure in promoting the rich offerings of Emilia-Romagna on an international stage. Learn more about Marc Kauffman’s profile and SCA program here.
This is a great opportunity for wines from Emilia-Romagna wine region and other Sangiovese wines to enter into the 2025 Sommeliers Choice Awards and grow their presence in the on-premise channels of USA.
Chris Hackett, Regional and Category Ambassador for Portuguese Wines
Chris Hackett, the Sales Manager at Lionstone International, brings eight years of experience to his role as an ambassador. His expertise spans the wine regions of Portugal, South America, France, and California, making him a key figure in the Sommeliers Choice Awards. Chris’s ability to manage a diverse portfolio of over 700 wines, coupled with his deep understanding of the wine industry, positions him as a leading voice in promoting these regions on an international stage.
You can see all the details about Chris Hackett and Sommeliers Choice Awards program here which includes his upcoming webinar details as well.
Gladys De Leon Boenig, Ambassador for Napa and Sonoma Wine Region
Gladys de Leon Boenig, with her unique blend of scientific expertise and passion for wine, serves as an ambassador for Napa and Sonoma. Her WSET 2 certification and deep connection to the wine regions of Napa and Sonoma make her an invaluable asset to the Sommeliers Choice Awards. Gladys has worked extensively with wineries in these regions, integrating her biochemistry background to enhance winemaking processes and the overall wine experience.
Sandra Gomes Rocha, Region and Category Ambassador for Portugal.
Sandra Gomes Rocha, a leading authority in Portuguese wine education, represents Fine Portuguese Wines in the Sommeliers Choice Awards. Sandra’s journey began in her father’s wine business in New York, where she gained invaluable sales and operations experience. She later founded Diniz Cellars, Los Angeles’ premier Portuguese wine importer and distributor, overseeing all aspects of sales, marketing, and operations. With a deep-rooted passion for Portuguese culture, Sandra has become a prominent figure in promoting Portuguese wines, not just in Southern California, but globally. She holds a Wine MBA from Sonoma State University and has been instrumental in launching the first annual Portuguese Wine Week in 2024, highlighting the exceptional quality and cultural heritage of Portuguese wines.
Learn all about Sandra’s journey of promoting Portuguese wines in USA here, including her upcoming webinar details for Portugal wineries. This is a great opportunity for wine producers from Portugal to enter the wines in the 2025 Sommeliers Choice Awards and get their wines in front of wine importers like Sandra as judges and also to learn from Sandra how to sell and promote Portuguese wines to Sommeliers of USA.
Jamie Knee, Regional and Category Ambassador For Santa Barbara Wine Country, Rioja and Cava
Jamie Knee, known as the Petite Wine Traveler, is the ambassador for Santa Barbara Wine Country and Rioja. With ten years of experience in the wine industry, Jamie is a distinguished wine presenter, educator, and writer specializing in Santa Barbara, California, and Spanish wines. Jamie curates tasting experiences globally, consults for the Ritz-Carlton Bacara, and contributes to prestigious publications like Somm Journal and Tasting Panel. Her certifications include Certified Specialist of Wine, California Wine Appellation Specialist, Spanish Wine Scholar, and Rioja Wine Educator. Jamie’s active community involvement and her role as a wine judge in global competitions make her a vital ambassador for these regions.
Learn more about how Jamie Knee plans to help grow the awareness of Santa Barbara Wine and Rioja Wine region here.
Chris Saraiva, Region and Category Ambassador for Portugal.
Chris Saraiva, co-founder of Brands of Portugal, brings his entrepreneurial spirit and deep connection to Portugal’s wine heritage to the Sommeliers Choice Awards as the ambassador for Portugal. With a carefully curated portfolio of small, family-owned Portuguese wineries, Chris is dedicated to sharing authentic, terroir-driven wines with the world. His extensive experience in customer service and event management, combined with his passion for Portuguese wines, has positioned him as a leading authority in the U.S. market. Chris is committed to helping wine enthusiasts discover the perfect Portuguese bottle, fostering a community built on shared appreciation for Portugal’s liquid treasures.
Learn more about Chris and his import company and how we plans to grow the category with educational content here.
Sommeliers Choice Awards 2025 Welcomes Scott Barber, as Ambassador for Napa and Sonoma Wine Region
Scott Barber, is the Regional and Category Ambassador for Napa. Scott specializes in connecting people with exciting new wines, whether they are novice consumers or top-level sommeliers. His experience includes developing and executing education programs at Napa’s top wine resort, Meadowood, and representing boutique producers in Napa, Sonoma, and Europe at the distributor level. Scott’s extensive knowledge and close ties with winemakers and importers allow him to direct several wineries into the Texas and California markets. His dedication to mentoring aspiring sommeliers and building profitable wine programs makes him a key figure in promoting Napa wines.
Sommeliers Choice Awards is an international wine competition organised by Beverage Trade Network that helps wine producers around the world grow in the on-premise channels of USA market. The main objective of the competition is to benchmark wines that are great for restaurant wine lists and for by the glass programs.
Sommeliers Choice Awards was created with a clear vision to create a wine competition that truly reflects the expertise and preferences of sommeliers, and to reward wines that are a great fit for on-premise channels and wine consumption.
The wine competition has grown consistently over last 6 years and now has become one of the most important wine competitions in USA for wine brands that are looking to set them apart for on-premise channels.
Why are Sommeliers Choice Awards different?
Wines are judged in five categories: food pairability, typicity, quality, value, and packaging. Judges consider two overarching questions whilst considering these five categories: “Would we stock this?” and “Will the consumer buy the second glass?” In essence, then, the entire focus of the awards is finding wines that are a great fit for wine lists and by the glass programs.
Sommeliers Choice Awards has created a reputation of bringing the on-premise trade buyers wines that are a great fit for wine lists and by the glass programs. Sommeliers can see the winning wines and use them to curate their wine lists.
Take Advantage of Super Early Bird Pricing
For those looking to gain international recognition for their wines, the Sommeliers Choice Awards 2025 is now open for submissions. Don’t miss the opportunity to enter your wines at the Super Early Bird pricing of just $80 per wine, available until October 31, 2024. This is an excellent chance to showcase your wines to a global audience and gain valuable feedback from industry experts.
Enter your wines now to secure your place in the competition and take the first step toward international acclaim towards positioning your wines for restaurants wine lists.
Both international and domestic wine submission is now open. International wineries that do not have wine importer in USA will get assistance in shipping and getting COLA waivers.
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Discover essential steps to choose the right bulk wine and spirits supplier, ensuring quality, reliability, and success for your business.
Image Source: Jays Wines
Choosing the right bulk wine and spirits supplier is a critical decision for any business in the hospitality industry, such as restaurants, bars, hotels, and retailers. The supplier you select can significantly impact the quality of your offerings, your cost management, and ultimately, your customer satisfaction and brand reputation. In an industry where product quality and consistency are paramount, finding a reliable supplier is not just necessary but a strategic move that can set your business apart from the competition. This article will guide you through the essential steps and considerations to help you decide when selecting a bulk wine and spirits supplier.
Assessing Your Business Needs:
Before you start your search for a supplier, it's crucial to assess your business needs thoroughly. Understanding the volume of wine and spirits you require is the first step. This includes estimating your average usage and considering seasonal variations affecting demand. Additionally, defining the types of products you need, such as specific wine varietals or types of spirits, helps narrow down potential suppliers. Quality standards are another critical factor. Depending on your target market, you may need premium products, value-oriented options, or a mix of both. Finally, setting a clear budget helps in evaluating suppliers who can offer the best value for your price range.
Researching Potential Suppliers:
Once you have a clear understanding of your needs, the next step is to research potential suppliers. Look for suppliers with extensive industry experience, as they are likely to have established relationships with producers and a deep understanding of market trends. Checking references and reviews from other businesses in your industry can provide valuable insights into a supplier's reliability and product quality. It's also essential to evaluate the product range offered by each supplier. A diverse selection of wines and spirits can help you meet your customers' varied preferences and keep your inventory dynamic.
Quality Assurance and Certifications:
Quality assurance is a non-negotiable aspect when choosing a bulk wine and spirits supplier. Ensure that the supplier has stringent quality control measures in place, including proper storage facilities and regular quality checks. Certifications such as ISO 9001 for quality management or adherence to local regulatory standards can offer additional assurance of the supplier's commitment to quality. Taste testing is another vital step. Request samples from potential suppliers and conduct thorough tastings to ensure the products meet your quality expectations. Involving your team in the tasting process can provide a broader perspective and help in making a well-rounded decision.
Pricing and Contract Terms:
Pricing is a critical factor, but it should not be the sole determinant in your decision. Compare quotes from multiple suppliers to understand the market rates and identify those offering the best value for money. It's also essential to understand the contract terms provided by each supplier. Look for flexibility in order quantities, delivery schedules, and payment terms. Clear terms for handling disputes and returns are equally important. Don't hesitate to negotiate terms to secure better deals or more favorable conditions. Building a strong relationship with your supplier can often lead to more advantageous arrangements, such as discounts for bulk orders or long-term contracts.
Logistics and Support:
Reliable delivery and effective logistics are crucial for maintaining your inventory and ensuring customer satisfaction. Evaluate the supplier's delivery infrastructure and reliability by asking about their delivery schedules and their ability to handle urgent orders. Effective customer support is also essential for resolving any issues that may arise. Ensure that the supplier has a responsive customer support team that can assist with inquiries, orders, and any problems. Additionally, some suppliers offer inventory management services, which can help you keep track of your stock levels and manage reorders efficiently, especially useful for businesses with high inventory turnover.
Sustainability and Ethical Considerations:
In today's market, sustainability and ethical sourcing are increasingly important to consumers and businesses alike. Choosing a supplier who engages in sustainable practices, such as environmentally friendly packaging and responsible sourcing, can enhance your brand's reputation. Ensure that the supplier follows ethical sourcing practices, including fair labor practices and fair compensation for producers. Ethical sourcing can be a significant factor for consumers who are concerned about social responsibility. By selecting a supplier committed to sustainability and ethical practices, you can align your business with these values and appeal to a broader customer base.
Building a Strong Relationship:
Building a strong relationship with your supplier goes beyond the initial selection process. Maintain open and regular communication to ensure that any issues are promptly addressed and to align expectations. Regular meetings can help foster a collaborative partnership and keep both parties informed of any changes or new opportunities. Aim to build a long-term partnership with your supplier. This can lead to better terms, priority service, and a more personalized approach to your business needs. Regularly evaluating your supplier's performance ensures that they continue to meet your standards and allows for adjustments as needed.
Choosing the right bulk wine and spirits supplier is a strategic decision that requires careful consideration and thorough research. By assessing your business needs, researching potential suppliers, ensuring quality assurance, evaluating pricing and contract terms, and considering logistics and support, you can make an informed choice that benefits your business. Additionally, prioritizing sustainability and ethical considerations can enhance your brand's reputation and appeal to a conscientious consumer base. Building a strong, long-term relationship with your supplier ensures reliability and consistency in your supply chain, ultimately contributing to the success and growth of your business. With the right supplier, you can offer high-quality products, satisfy your customers, and stand out in the competitive hospitality industry.
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July 3, 2024
The global wine and spirits community will converge at the South San Francisco Conference Center on July 23-24, 2024, for the International Bulk Wine and Spirits Show (IBWSS). This premier event offers unparalleled opportunities for buyers, distributors, and industry professionals. Let’s delve into the key elements of IBWSS 2024, hosted by Beverage Trade Network, and illustrate why it has become an essential event for those seeking to elevate their business and knowledge in the bulk wine and spirits industry.
| Attend IBWSS | Conference Schedule |
The Buyer’s Perspective: Why Attend IBWSS 2024?
IBWSS 2024 offers a meticulously curated experience that addresses the core needs of buyers:
Access to Top-Tier Products: The event showcases a diverse array of bulk wines and spirits from around the globe, providing buyers with direct access to high-quality products and emerging brands. This extensive range ensures that buyers can find unique offerings to enhance their portfolios. Many producers will debut in the U.S. market, offering buyers a rare opportunity to discover and acquire new brands that are not yet widely available.
Industry Insights and Trends: With the industry rapidly evolving, staying informed is crucial. IBWSS features sessions that delve into current market trends and consumer behaviors, particularly focusing on private label strategies and the dynamics of the bulk wine market.
Networking Opportunities: The event facilitates direct interactions with producers, distributors, and fellow buyers, fostering relationships that can lead to long-term business growth. The networking lounges and dedicated events provide an ideal environment for meaningful conversations and collaborations.
Exhibitors: A Global Showcase
IBWSS 2024 is set to dazzle with a diverse lineup of exhibitors, showcasing the best from the bulk wine and spirits world. With over 200 producers from 25 countries, this year’s event promises to be a vibrant melting pot of global flavors and innovations. Highlights include:
Established European Producers: Renowned names from France, Italy, and Spain will be present, showcasing their finest offerings.
Producers from Diverse Regions: Attendees can discover unique products from countries with rich wine traditions, such as Argentina, Chile, and South Africa. Producers from Australia and New Zealand will showcase their dynamic and distinctive wines, adding to the global diversity of the event.
Spirits: The show also welcomes spirits brands from across the globe. Attendees will have the chance to explore a vast selection of bulk spirits, including whisky, rum, gin, and specialty liqueurs.
Key Program Elements: Masterclasses, Conferences, and Tastings
IBWSS’s program offers a blend of educational masterclasses, insightful conferences, and exclusive tastings. Here’s some examples of this year’s presentations:
Bottlers’ Perspectives on Bulk Buying
The "Bottlers Panel: What Bottlers are Looking for in Bulk Buying" will feature industry leaders like Manveer Sandhu of Rack & Riddle Custom Wine Services, Tony Leonardini of Delicato Family Wines, Cathy Ference of Constellation Brands, and Noël Schaff of O'Neill Vintners and Distillers. This panel will provide insights into the criteria and considerations bottlers prioritize when selecting bulk wine. Topics will include quality control, price negotiations, and the importance of maintaining strong relationships with bulk wine producers.
Future Trends in the Spirits Industry
Chris Swonger, President & CEO of the Distilled Spirits Council of the United States (DISCUS), will discuss "Spirits Trends Moving Into 2024 and 2025." Swonger will highlight key trends and challenges facing the spirits industry, from regulatory changes to market access concerns. His presentation will emphasize the pivotal role of DISCUS in supporting the industry and offer actionable insights on how individuals and businesses can get involved in advocacy efforts.
Retail Strategies for the Off-Trade Sector
The "Retailers Buyers Panel - Off Trade" will feature Kimberly Shannon of Giant Eagle, Inc., and Bruce Abbott of Liquor Stores USA North Inc. This discussion will cover buying strategies and trends in the retail market for beer, wine, and liquor. Attendees will gain valuable knowledge on optimizing their retail offerings, understanding the challenges and opportunities in the current market, and enhancing their competitive edge in the off-trade sector.
Insights from Sid Patel, CEO of Beverage Trade Network
“The IBWSS gives an advantage to international bulk wine buyers and sellers: access to the key players in the bulk wine business for both long- and short-term opportunities with the bonus of educational and informational seminars on important issues and how to expand their business in the US in a single location,” says Sid Patel, CEO of Beverage Trade Network.
Beverage Trade Network, as highlighted by CEO Sid Patel, is a global brand with events held in various countries and markets, reflecting its expansion plans and commitment to serving diverse audiences. From its flagship event, IBWSS San Francisco, which attracts bulk wine professionals from around the globe, to other Beverage Trade Network events in London and Chicago, the organization caters to a wide range of industry stakeholders. The expansion to new locations underscores Beverage Trade Network's vision to foster a global community and address emerging market opportunities. Looking ahead, their promise is to focus on building for the next generation, diversifying its community, and embracing the challenges and opportunities of the bulk wine and spirits industry worldwide.
Final Thoughts
IBWSS 2024 is more than just a trade show; it’s a pivotal event for anyone in the bulk wine and spirits industry. From comprehensive educational sessions and exclusive tastings to invaluable networking opportunities, this event is designed to help professionals enhance their knowledge, expand their networks, and drive business growth.
Header image: From left to right: Ankita Okate, moderator, Beverage Trade Network; Cheryl Durzy, LibDib; Jessica Kogan, Vintage Wine Estates; Robyne Eldridge, Southern Glazer's Wine & Spirits (source Pam Strayer, Wine Business)
Location and Dates
South San Francisco Conference Center.
July 23, 2024 - 11 am to 5 pm
July 24, 2024 - 11 am to 4 pm
*Conference begins at 9 am both days.
Both days of the IBWSS event are divided into morning and afternoon sessions. The morning sessions are from 9am to 11am and the afternoon sessions are from 1pm to 3pm. You will be able to walk around the expo floor and meet more than 120 exhibitors during your breaks.
Here is an exclusive 20% discount on tickets for our readers with code IBWSS20.
| Attend IBWSS | Conference Schedule |
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July 1, 2024
International Bulk Wine and Spirits Show is a 2 day conference that is coming to San Francisco on July 23-24, 2024 where leading bulk wine, bulk spirits, contract and private label buyers gather to source their supply and solidify their partnerships.
It’s a conference for the drinks industry where opportunities are spotted in supply contracts, where trends are set, where business leaders come together for 2 days sourcing, learning, networking and fun.
There are more than 24 speakers over 2 days, 120 exhibitors from all over the world who are set to bring you some great deals and insights.
As the show enters its 7th year, we invite you to join the show for the “crop to shelf theme”. Get your tickets online and save at the registration.
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| View All Speakers | Conference Schedule |
Pricing
2 Day Expo Floor Pass (11am to 5pm) - 39 USD
This ticket allows access to the Expo Floor Only. Access 11 am to 5 pm on July 23-24.
2 Day Expo Floor and Conference Pass (9am to 5pm) - 249 USD
Your conference tickets include 2-day access to all sessions, coffee and expo floor entry. You will also get recorded conference session access via your visitor zone for you to see the recording and PowerPoint presentations later.
Exhibitor Pricing
Regular Pricing - $3400 (April 1, 2024 to May 31, 2024)
Date & Location
Expo Floor
July 23, 2024 - 11 am to 5 pm
July 24, 2024 - 11 am to 4 pm
Conference 9:00 AM - 5:00 PM PST Both days
South San Francisco Conference Center
255 South Airport Boulevard South San Francisco, CA 94080
United States
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