We love boomerangs.

Recently, Napa Valley Distilling came back to LibDib after stepping away from the market, resetting its business and deciding it was time to start building again. We couldn't be happier to welcome them back.

Because here's something we've learned after years in this business: there is no single "right" distributor for every stage of a brand's life.

We've seen the cycle many times. A Maker starts with LibDib, builds some placements and gets traction. Then a bigger distribution opportunity comes along, often with the promise of a larger sales force, more attention and faster growth.

Sometimes it works. Sometimes it doesn't.

Expectations can be high while results are low. Costs can be significantly higher than expected. A sales force doesn't necessarily translate into sales. New accounts may not get added to a territory. Payments can become an issue. And sometimes a brand simply discovers that the distribution model that sounded great on paper isn't the right fit for where the business actually is in its growth stage.

That's okay.

Distribution isn't a graduation ladder. Moving to a larger distributor isn't necessarily moving "up," and returning to a different model isn't moving backward. It's about finding the right partner for the business you have today.

That's particularly important right now. The beverage distribution market is experiencing enormous change, and we believe there is more to come. Distributor restructurings, closures, portfolio changes and shifting priorities are forcing Makers of every size to reconsider how they get their products to market.

Through all of that, one reality hasn't changed:

Every Maker needs to create demand for their brand.

It doesn't matter whether you're with LibDib, a large national wholesaler or a regional distributor. A distributor can provide infrastructure, relationships, logistics and support, but simply having a sales force doesn't guarantee that someone else will build your brand for you.

At LibDib, we're very open about that. Our model works particularly well for Makers who want to remain actively involved in their sales. That can be through a Maker’s own team, independent reps, or one of the growing number of outsourced sales organizations. We provide the licensed distribution infrastructure to turn that demand into placements, fulfill orders and help Makers keep building.

When circumstances change, we're here too

Maybe a Maker is launching for the first time. Maybe they’ve lost a distributor. Maybe a larger wholesaler isn't producing the results expected for the margin. Maybe a Maker has taken some time away from a market and is now ready to rebuild. Or maybe existing placements are valuable and a Maker simply needs a distribution home that will help keep the placements.

Right time. Right place. Right distributor.

Those things can change over the life of a brand.

So to Napa Valley Distilling: welcome back. We're excited to help you build again.

And to every other Maker navigating today's changing distribution landscape: the door at LibDib is always open.

New gin, vodka, whiskey and variety packs bring high-quality products and a compelling wholesale price to major retailers

Napa, CA, and San Jose, CA, September 29, 2026 — Just in time for OND, Napa Valley Distillery today introduced their new Distiller’s Blend collection of three-packs. These high-quality variety packs are available in three-bottle mixed packs of Napa Valley gin, vodka, whiskey, or a mixed variety pack. The line was created for all major retailers seeking gift-ready spirits at the low wholesale price of $30 to $40 per pack and are now available for major retailers via LibDib.

The launch of this collection marks a renewed push for Napa Valley Distillery whose plans to unveil a Distiller’s Blend were interrupted when a fire left the distillery without a production facility. Napa Valley Distillery has since reopened and brings the Distiller’s Blend product line to market with a sharper focus on price, presentation and scale. The products available in the collection are designed for high-volume retail environments, with pallets ready for floor placement and dedicated sell sheets that support buyers.

“Our goal at Napa Valley Distillery is to overdeliver on quality with a price per bottle that is incredibly hard to pass up,” said Arthur Hartunian, Owner of Napa Valley Distillery. “These three-packs give retailers an attractive gift option and give shoppers a way to try more of our spirits in a cost-effective way.”

“The combination of quality, packaging and aggressive wholesale pricing makes the Distiller’s Blend a strong addition to retailers’ spirits and gifting assortments this holiday season,” said Cheryl Durzy, Founder and CEO of LibDib. “I’m incredibly excited to offer this compelling collection on LibDib.”

To Purchase

Buyers simply sign up online at LibDib.com, create a free account and can purchase Napa Valley Distillery from their personalized LibDib brandpage. 

About Napa Valley Distillery
Napa Valley Distillery produces a range of craft spirits, including gin, vodka and whiskey, in Napa, California. Learn more at napadistillery.com.

About LibDib
LibDib, LLC is a licensed wholesale alcohol distributor and technology innovator, offering a compliant three-tier distribution platform for wine and spirits makers of all sizes. LibDib simplifies the buying and selling experience. Learn more at LibDib.com.

There is a group of beverage brands that often gets overlooked in conversations about distribution.

They are not startups. They have real customers, proven products, meaningful annual revenue, and established demand. They may already be doing $500,000, $1 million, or several million dollars a year. But they are also not one of the largest brands in a national distributor’s portfolio.

And in today’s changing distribution environment, that middle position can be particularly challenging.

Being established does not guarantee attention

For years, the conventional path for a growing brand was straightforward: build enough sales to attract a traditional distributor, enter the portfolio, and expect broader distribution to follow.

But distributor consolidation, portfolio expansion, sales-force restructuring, and softer beverage demand are changing the economics. A distributor may represent hundreds or thousands of products. Sales teams have limited time. Retailers have limited shelf space. And the largest suppliers naturally command significant attention.

For an established smaller brand, the question is no longer simply:

“Can I get distribution?”

The better question may be:

“Will this distribution model give my brand the attention, visibility, and control it needs to keep growing?”

The middle can be a difficult place to compete

A brand doing $1 million annually has already proven something important. Consumers are buying it. Accounts want it. The business has survived the difficult early stage. But that does not necessarily make it large enough to receive dedicated attention inside a traditional wholesale portfolio.

That creates an uncomfortable middle ground. The brand may have too much business to treat distribution casually, but not enough scale to dictate priorities within a large wholesaler.

In that environment, simply adding more distribution does not automatically create more growth.

Brands need to understand who is actually responsible for developing their accounts, how buyers will hear their story, how inventory decisions are made, and whether the distributor's incentives align with the brand's goals.

Alternative routes to market can create more control

This is where alternative distribution models like LibDibbecome increasingly relevant.

Choosing a different route to market does not mean abandoning the three-tier system or eliminating distributors. It means thinking more deliberately about which responsibilities should belong to the brand and which should belong to the distributor. These strategies can differ by market depending on the goals.

Many established independent brands already know their customers extremely well. Their founders and sales teams understand the product, the story behind it, the accounts most likely to succeed with it, and the markets where demand exists. Maintaining control of that narrative is very valuable.

Instead of waiting for a large sales organization to prioritize the brand, the supplier can drive account development while using a distribution partner for the infrastructure required to execute the business: compliance, ordering, fulfillment, invoicing, collections, reporting, and logistics.

That changes the relationship. The distributor becomes part of the brand's operating infrastructure rather than the sole owner of the brand's growth strategy.

Why the LibDib model fits this type of supplier

That is exactly where LibDib can make sense. LibDib was built for suppliers that want distribution infrastructure without giving up control of how their brand is sold.

For an established brand with its own sales team, that can be a particularly strong fit. The supplier can continue managing its sales relationships, account strategy, and brand story while LibDib supports the operational side of distribution.

That allows the brand to keep control of the work it is best positioned to do while avoiding the need to build its own wholesale infrastructure market by market.

It can also work for brands that do not want to maintain a full internal sales organization.

A growing number of experienced independent sales teams and sales organizations work with brands on a contract or outsourced basis. For the right supplier, that creates another route to market: pair dedicated sales resources with a distribution platform that can support the business behind them.

In other words, the brand does not have to choose between building an expensive national sales team and hoping a large wholesaler will create demand for it.

There is a middle path.

A supplier can use its own salespeople, outside sales partners, or a combination of both while maintaining a compliant distribution structure that can scale with the business.

Look for more from LibDib on partnerships with independent sales organizations and sales teams for hire in the months ahead.

Control does not mean doing everything yourself

There is an important distinction between controlling the route to market and doing every part of distribution yourself. Most brands do not want to become wholesalers.

The opportunity is to create a structure where the supplier maintains greater control over its story, account relationships, sales priorities, and market strategy while relying on experienced distribution infrastructure to handle the complexity behind the scenes.

Established smaller brands should no longer assume that landing the largest available distributor is automatically the best next step. The better question is whether the distribution structure matches the size, economics, and growth strategy of the business.

The route to market should fit the brand

The distribution landscape is changing quickly. Large wholesalers are restructuring. Regional distributors are consolidating. Technology is changing how accounts place orders and how suppliers reach buyers. And brands are being asked to operate more efficiently.

For established independent suppliers, that creates an opportunity to rethink an old assumption. Distribution should support the brand's strategy vs. define it.

For a growing supplier with proven demand, a dedicated sales approach, and a need for flexible infrastructure, a model like LibDib can provide the support needed to scale while keeping the brand in control of its own growth. The goal is not distribution for distribution's sake.

The goal is building a route to market that helps a good brand become a bigger one.

Partnership expands access to KOVAL’s organic, grain-to-bottle spirits while providing favorable economics and dedicated market support through LibDib Gold

SAN JOSE, CA and CHICAGO, IL — September 3, 2026 — KOVAL Distillery, the pioneering independent Chicago craft distillery known for its organic, grain-to-bottle spirits, has appointed LibDib as its California distributor. The partnership brings KOVAL’s distinctive portfolio and sustainability-led story to LibDib’s statewide network of restaurants, bars and retailers, backed by a flexible distribution model designed to support profitable, long-term growth.

Founded in 2008 as the first distillery within Chicago city limits since the mid-1800s, KOVAL helped usher in a new era of craft distilling in Illinois. Today, the company is the largest 100% woman-owned, independent organic craft distillery in the United States, with distribution in more than 40 export markets. Every KOVAL spirit is made from scratch in Chicago using only the “heart cut”—the cleanest, brightest portion of the distillate—to create the distillery’s signature grain-forward style.

“California is an important market for KOVAL, and we wanted a distributor that understands both the character of our portfolio and the realities of building an independent brand,” said Sonat Birnecker Hart, co-founder and owner of KOVAL Distillery. “LibDib gives us a strong combination of statewide market access, great margins and hands-on support.”

KOVAL joins LibDib through LibDib Gold, the distributor’s highest-touch service level for emerging and established brands seeking active market support. Gold provides KOVAL with LibDib’s most favorable 14% distributor markup structure, helping protect brand margins, along with a dedicated portfolio manager who assists with market planning, account development and ongoing business growth. The program also supports chain authorization, inventory and warehousing needs, samples, and flexible inbound logistics.

The initial California portfolio will spotlight KOVAL’s core expressions, including Single Barrel Bourbon, made with a distinctive mash bill of 51% corn and 49% millet; Single Barrel Rye, crafted from 100% organic rye; Dry Gin, featuring 13 signature botanicals; and Cranberry Gin Liqueur, an all-natural, bittersweet alternative for spritzes and aperitif-style cocktails. The partnership creates a platform for select releases from Thresh & Winnow, KOVAL’s ultra-premium collection of limited, organic whiskeys and gins.

“KOVAL represents exactly the kind of producer California buyers are looking for: authentic, independent, environmentally forward and uncompromising about quality,” said Cheryl Murphy Durzy, founder and CEO of LibDib. “Sonat, Robert and the KOVAL team have built a remarkable distillery with a compelling portfolio and a story that resonates from the back bar to the consumer.”

KOVAL sources organic grains directly from Midwest farmers and emphasizes traceability from field to bottle. Its flagship bourbon incorporates millet, a regenerative rotation crop that supports soil health, while its production approach and independently owned structure distinguish the brand in a crowded spirits marketplace.

About KOVAL Distillery

Established in Chicago in 2008, KOVAL Distillery was the city’s first distillery since the mid-1800s. The independent, 100% woman-owned distillery produces premium organic whiskey, gin and specialty spirits from scratch using locally sourced Midwest grains and a heart-cut distillation philosophy. KOVAL’s award-winning spirits are available across the United States and in more than 40 international markets. For more information, visit koval-distillery.com.

About LibDib

LibDib is a licensed technology-enabled alcohol distributor that provides emerging and established wine and spirits brands with a modern path to market. Through its multi-state platform, logistics capabilities and buyer network, LibDib helps makers manage distribution, build account relationships and grow their businesses with greater flexibility and transparency. Learn more at libdib.com.

Alcohol brands spend a lot of time and money getting products onto a shelf, wine list or back bar. Losing that placement can cost much more than a missed case.

Consider a fairly typical independent account win:

• Three sales visits each valued at $100 to $150 in loaded sales cost for a total of $300 to $450

• Samples: $50 to $100 each account

• Follow-up, order coordination and administration: $50 to $100 for each account

Given the above list, a brand can easily invest $400 to $650 just to earn one placement! That’s before accounting for travel, tastings, promotions or the cost of generating the original lead.

Then there is the value of the account itself: A placement buying three $150 FOB cases per month represents $5,400 in annual supplier revenue. At five cases per month, it is $9,000. Keep that account for three years and the potential revenue can reach $27,000. That makes protecting placements incredibly important.

Why Good Placements Disappear

A lost placement does not always mean consumers stopped buying the product.

Sometimes:

• Inventory can be out of stock when the buyer needs it. Replenishment delays can turn a temporary inventory issue into a permanent replacement on the shelf.

• Distributor sales incentives work against an existing placement. A rep may be paid to place another supplier's product, creating an economic incentive to replace a brand that is already in the account.

• Portfolio priorities change. As distributor portfolios become larger, smaller brands compete for limited sales attention. Less attention can lead to lower velocity, which can eventually lead to SKU rationalization or a lost placement.

• Sometimes (especially lately) the distribution system itself changes. Distributor transitions and consolidation disrupt ordering, inventory and account relationships. Recent industry reporting has documented smaller brands falling through the cracks during these transitions.

The Real Cost of Losing One Account

For a brand with a $150 FOB case:

Monthly Volume

Annual Supplier Revenue

1 case

$1,800

3 cases

$5,400

5 cases

$9,000

10 cases

$18,000

Losing a five-case-per-month placement does not just mean losing the next $750 order. It can mean losing a $9,000 annual account, the $400 to $650 originally spent winning it, and the additional time and expense required to replace it.

Distribution Should Help Protect the Placement

At LibDib, we believe earning the placement is only half the job. Keeping it matters just as much. Our model gives makers visibility into their placements and depletion activity through LibSights, so sales teams can identify accounts that need attention and opportunities for growth.

Maker sales teams work directly with their customers and enter orders directly into the LibDib platform. Our demand-driven logistics model is designed to fulfill the orders those teams generate without requiring the account to compete for the attention of a traditional route salesperson.

Because the most expensive case a brand loses may be the one that costs them the account.

Protect Your Placements

Our Maker team can help you set up a distribution strategy that protects what you’ve worked so hard to create. Reach out to us today at makers@libdib.com to see what works for you.

Across the beverage alcohol industry, distributors are increasing margins, often by 4% to 5%. Alcohol sales are down, trucks aren’t full, and fulfillment costs continue to rise.

Traditional distributors have to make up those costs somewhere, and too often, Makers are left absorbing the increase. LibDib has a different approach.

Predictable Margins at Every Stage of Growth

LibDib will not raise our mark-up to Buyers. Instead, our margins remain transparent and tied to the membership level each Maker selects:

• LibDib Access: 20% - For Makers ready to launch and grow.

• LibDib Silver: 15% - For Makers building consistent sales.

• LibDib Gold: 14% - For Makers ready to scale into chains.

Each brand decides which membership best fits its business. Makers can also change levels as their needs evolve. Nothing is permanently locked in, giving brands the flexibility to adjust their distribution strategy as sales, priorities, and opportunities change.

More Control Over Logistics Costs

Rising logistics costs are also affecting everyone, but we believe Makers should remain in control of how those costs are managed.

Rather than unilaterally increasing margins, LibDib allows Makers to decide whether to adjust their product pricing or absorb the membership charge. That choice belongs to the Maker, not the distributor.

Distribution That Flexes With Your Business

Every Maker’s path is different. Some brands are just entering the market, others are generating consistent sales, and some are preparing for major chain expansion. LibDib’s membership model gives each Maker a clear option for where they are today—and the flexibility to change as their business grows.

In an industry where distributor costs and margins continue to rise, LibDib remains committed to transparent pricing, lower costs, and more control for Makers.

Built for Makers Ready to Scale Into Chains

When a brand is ready to scale into chains, we provide support for that as well, understanding that while chain business can create significant growth, it also comes with greater operational demands. Retail partners expect reliable inventory, accurate pricing, fast fulfillment, and consistent execution across every location.

LibDib Gold is designed to help Makers meet those expectations while keeping more of every sale. With LibDib’s low mark-up at 14%, Gold gives chain-ready brands the infrastructure and support they need to pursue larger opportunities without sacrificing an unnecessarily high percentage of their revenue.

Flexible distribution for today’s market

Regardless of your long-term plans, we can provide you with support that works for your business. We are direct with our model and at all times we center Makers in our decisions as a distributor. That’s how we were built and how we’ll always be. So, if you’re looking for a distributor partner who can truly help you plan for this new era, reach out to our team at makers@libdib.com and let’s plan a distribution approach that works for you.

Traditional distribution was built around sales territories, delivery routes and large volumes moving through a fixed network. While that model works well for many brands and accounts, the industry is changing.

Routes are getting larger. Sales representatives are covering more accounts. Buyers are seeing their distributor representatives less frequently. Smaller brands don't have the volume to receive the same level of attention as the largest suppliers.

Enter LibDib and a model that isn’t dependent on whether a Buyer fits neatly onto a traditional sales or delivery route.

With LibDib, licensed Buyers discover products, view brand information and place orders online at any time. They don't need to wait for a sales representative to visit or for their next scheduled sales call. If a Buyer wants a product, we make it easy for them to buy it. Then we get the products where they need to go.

We built LibDib differently because we believed that with the right combination of logistics, technology, service, and distribution could work better for more brands, more Buyers and more markets.

Better Inbound Logistics Means Getting Product Into the Market Faster

Great distribution doesn't start when a Buyer places an order. It starts with making sure the inventory is actually there when Buyers want it.

That's why we've built our inbound logistics differently.

LibDib does not rely on consolidators to move Maker inventory into our warehouses. Instead of waiting for enough products to accumulate to fill a truck, Makers ship directly into our network. In most cases, we can get products from virtually anywhere in the U.S. to our warehouses in approximately 5–7 days.

Can that cost a little more in freight? Sometimes. But once you factor in our lower margins and other cost-savings, it balances out.

And the more important question is: what is the cost of not having your product in stock?

We regularly hear from smaller brands that product moving through consolidation networks can take 4 weeks or longer to reach a wholesaler's warehouse as the consolidator waits to build an efficient truckload.

For an emerging brand, that's a long time. Too long.

If your product goes out of stock at the distributor while a Buyer is waiting for inventory to arrive, the cost can be much greater than the freight savings.

A Buyer with an empty shelf, menu placement, or display isn't necessarily going to wait six weeks. They may replace your product with something that's available now. Meanwhile, your inventory may be sitting at a consolidation warehouse waiting to move.

Saving a few dollars on shipping doesn't mean much if it costs you the placement.

At LibDib, we prioritize getting inventory into our warehouses quickly so you keep products available. Buyers get what they ordered. It's part of our broader philosophy: distribution should be built around demand, not around waiting for the next full truck or scheduled route.

Flexible Logistics All the Way to the Buyer

That same philosophy applies to outbound delivery.

Our flexible logistics network allows us to efficiently service Buyers throughout our markets, including accounts in areas that can be difficult or expensive to reach through traditional delivery routes.

We don’t wait for an account to fit onto a bi-weekly or monthly route before we can service it. When there's demand, our job is to get the product there. In today’s market this is really important. As large distributors update their models and attempt to save costs, they are cutting or limiting routes. This means a Buyer could wait a really long time to receive a product.

In many cases, LibDib gets products to Buyers as fast as, or faster than, traditional distribution.

More Visibility and Control for Makers

For Makers, our approach provides something equally important: visibility. We believe the relationship between a Maker and a Buyer should remain yours. LibDib provides the licensed distribution, logistics and infrastructure that makes that relationship work.

Makers can see orders, sales and Buyer activity online at any time of day or night. You can stay connected to the relationships you’re building in the market.

What Does Distribution Through LibDib Provide?

• Licensed, compliant distribution across our operational markets

• 24/7 online ordering for licensed Buyers

• Broad account coverage that isn't dependent on a weekly sales route

• Direct inbound shipping designed to get inventory into our warehouses quickly

• Approximately 5–7 day inbound transit from most locations in the U.S.

• Less risk of inventory sitting for weeks waiting for freight consolidation

• Fast, flexible outbound logistics, including service to harder-to-reach Buyers

• A simple and convenient Buyer experience

• Visibility into orders, sales and Buyer activity

• Greater control of Maker and Buyer relationships

Distribution Built Differently

LibDib was created to expand access to the three-tier system, and that mission remains at the heart of what we do. But access is only valuable when there is great distribution behind it.

Sometimes the lowest freight cost isn't the lowest cost of doing business.

For a growing brand, staying in stock, protecting placements and being ready when a Buyer wants to reorder can be far more valuable than waiting weeks to save a few dollars on shipping.

That's LibDib: broader access, faster inventory movement, flexible logistics and technology that connects Makers and Buyers.

If you’re having distribution route issues or need a new route to market, reach out to us. Our Maker team is ready to help at makers@libdib.com. Or take the leap and sign up online now.

Award-winning Iowa whiskey is now available to licensed buyers in California, Colorado, Florida, Illinois, and New York through LibDib’s wholesale distribution platform.

Swisher, IA and San Jose, CA, August 3, 2026 — LibDib, the technology-powered wholesale distribution platform and Cedar Ridge Distillery today announced that the distillery has expanded distribution through LibDib in the states of California, Colorado, Florida, Illinois, and New York. Licensed on- and off-premise buyers can now conveniently order Cedar Ridge’s acclaimed portfolio of premium whiskeys through LibDib, making it easier than ever to bring one of America’s most celebrated craft distilleries to shelves and back bars across five key markets.

“As more buyers look to discover distinctive craft spirits with compelling stories, Cedar Ridge stands out for both its exceptional whiskey and its deep agricultural roots,” said Cheryl Durzy, Founder and CEO of LibDib. “Their whiskeys are consistently named best in class and we’re excited to bring their incredible products to buyers.”

Cedar Ridge produces exceptional Midwest whiskey from America’s beloved grain belt. Featuring coveted expressions, including its award-winning American Single Malt Whiskey and Iowa Straight Bourbon, Cedar Ridge utilizes the best Iowa corn and always quality grains. Their craftsmanship is a true reflection of Iowa’s mentality and they do the best with what nature gives them while maintaining minimal waste.

“As the beverage industry evolves, we are always looking for efficient ways to connect with our customers and grow the Cedar Ridge brand,” said Jamie Siefken, President of Cedar Ridge Distillery. “While we’ve started establishing our presence in these states over the last few years, LibDib makes our whiskey significantly more accessible to everyone who has been looking for us. This partnership gives us the perfect platform to deepen our distribution and ensure our products are right where our fans want them.”

To Purchase

Buyers simply sign up online at LibDib.com, create a free account and can purchase Cedar Ridge from their personalized LibDib brandpage .

About Cedar Ridge Distillery

In 2005, Jeff and Laurie Quint founded Cedar Ridge Distillery because they believed it was time for Iowa–the number one corn-producing state in the U.S.–to share its homegrown bourbon whiskey with the world. Today, as Iowa’s first and oldest distillery, Cedar Ridge Distillery provides premium Midwest whiskey from America’s grain belt. By managing every step of the production process, the distillery honors its agricultural roots while allowing the natural Midwestern climate to be the ultimate guide in the barrel-aging process. Influenced by its unique winemaking heritage and an unwavering commitment to quality, Cedar Ridge consistently produces a highly acclaimed portfolio of award-winning whiskeys. From their signature Iowa Bourbons to the pioneering QuintEssential American Single Malt Whiskey, Cedar Ridge is dedicated to showcasing the authentic, rich character of the Midwest in every bottle. To learn more, visit CedarRidgeDistillery.com or follow along on social media at @CedarRidgeIowa.

About LibDib

LibDib, LLC is a licensed wholesale alcohol distributor and technology innovator, offering a compliant three-tier distribution platform for wine and spirits makers of all sizes. LibDib simplifies the buying and selling experience. Learn more at LibDib.com .

One of the things we're most proud of at LibDib is the trust we've earned with national and regional chain retailers. Today, LibDib services hundreds of products across chain accounts in our distribution markets, helping Makers reach some of the industry's most influential buyers.

Chain business is one of the most exciting growth opportunities for a brand—but it's also one of the most demanding.

That's why all chain business at LibDib requires a Gold Membership.

What Makes Chains Different?

Chains operate differently than independent retailers and restaurants. Buyers expect a higher level of service, consistent inventory availability, fast fulfillment, accurate pricing, and flawless execution.

When a buyer authorizes a product, they're trusting that it will be available when stores need it. If a product is consistently out of stock or deliveries are delayed, that trust is quickly lost—not only in the product, but in the supplier and distributor as well.

Our goal isn't simply to secure a chain authorization. It's to help you succeed once you have it.

Why Gold?

Over the years, we've learned what it takes to successfully support chain accounts.

Gold Membership gives us the tools and resources needed to provide the level of service chain buyers expect, including:

• 1–2 day shipping to help keep shelves stocked.

• Inventory planning to support ongoing demand.

• A dedicated Portfolio Manager to coordinate chain opportunities and support your growth.

• Increased visibility across the LibDib platform.

• Management of retailer-specific ordering platforms, pricing grids, compliance requirements, payments, and ongoing account administration.

• Priority operational support for chain programs.

Better Economics for Growing Brands

Gold Membership doesn't just provide additional services—it also reduces your cost of doing business.

Gold members receive:

• A reduced 14% markup, compared to 20%.

• Discounted LibShip shipping rates.

• Access to premium operational support and account management.

• Enhanced visibility and growth opportunities throughout the platform.

For many Makers, the savings from the reduced markup and shipping discounts help offset a significant portion of the Gold Membership investment. 

Chain Success Requires Commitment

Chain business is a long-term investment. Unlike independent accounts, chain retailers rarely move quickly. It's not uncommon for several months to pass between an authorization and the first purchase order.

That doesn't mean nothing is happening.

Behind the scenes, there is significant work required to prepare for a successful launch. Products must be set up in retailer systems, pricing and promotional programs finalized, quantity discounts established, item data verified, and marketing plans developed. Tastings, store support, and other activation activities are often planned before the first cases ever ship.

This preparation is essential. Taking the time to properly launch a product gives it the best opportunity to succeed once it reaches store shelves. At LibDib, we partner with our Makers throughout this process to help ensure every chain authorization has the strongest possible foundation for long-term success.

Our Commitment

At LibDib, we don't measure success by a Maker securing a chain authorizations. We measure success by what happens after.

Success means products staying on shelves, buyers reordering, and brands expanding into additional locations.

That's why our chain program at LibDib is supported through dedicated Portfolio Managers with the Gold Membership. It gives us the ability to provide the inventory, fulfillment speed, operational expertise, and dedicated account management needed to meet the expectations of today's chain buyers.

When you're ready to grow your brand with chain retailers, we're ready to help you do it the right way.

Historic, premium spirits are now available to licensed restaurants, bars, retailers, and bottle shops throughout California via LibDib’s wholesale distribution platform.

San Jose, CA, July 20, 2026 — LibDib, the technology-powered wholesale distribution platform transforming beverage alcohol sales, today announced that the acclaimed CASA 1921 portfolio is now available throughout California. Licensed on- and off-premise buyers can now order the brand’s award-winning tequila, artisanal mezcal, and signature tequila cream directly through LibDib.

“California buyers are continually looking for authentic, premium spirits that stand out on the shelf and behind the bar,” said Cheryl Durzy, Founder and CEO of LibDib. “CASA 1921 combines a remarkable story with exceptional quality and an award-winning portfolio that offers something unique for retailers, restaurants, and cocktail programs across the state.”

Founded by a group of tequila enthusiasts during one of Mexico’s most challenging economic periods, CASA 1921 was built on a simple philosophy: if Mexico needed to export tequila to survive, it should export exceptional tequila. Today, the brand continues that mission with a portfolio rooted in heritage, craftsmanship, and authentic Mexican tradition.

Named in honor of the end of the Mexican Revolution, CASA 1921, the inspiration for the brand traces back to Hacienda La Colorada in the Highlands of Jalisco, where the discovery of a hidden cellar uncovered decades-old bottles of remarkably preserved tequila. Their distinctive bottle design and commitment to exceptional quality continue to define the brand today. 

CASA 1921 products now available through LibDib include:

• Maria Bonita Artisanal Mezcal - A Platinum Medal winner for three consecutive years, including a Double Gold Medal at the San Francisco World Spirits Competition, Maria Bonita Artisanal Mezcal celebrates Mexican culture through both craftsmanship and storytelling. Its award-winning profile evokes fresh herbaceous aromas with hints of citrus and light smokiness. It is a mezcal with an ensemble of the Salmiana and Cupreata agave varieties that is very balanced with a complex and harmonious flavor to the palate. Bartenders and retailers love this product as it’s an authentic premium mezcal with exceptional character and a compelling heritage that resonates with consumers.   

• 1921 Tequila Cream - The first tequila cream introduced to the market, 1921 Tequila Cream offers a distinctive alternative to traditional cream liqueurs. Its silky texture has moderate sweetness with the presence of notes of blanco tequila, coffee, vanilla, cinnamon, nuts and chocolate It makes it perfect for after-dinner cocktails, dessert menus, or creative beverages.

• 1921 Tequila Blanco - Made with 100% Blue Weber agave from the Highlands of Jalisco, this award-winning tequila has a bright, crystal-clear appearance with silver highlights and aromas of cooked agave, fresh herbs, and citrus. Crafted to showcase the pure expression of agave, 1921 Tequila Blanco delivers fresh citrus notes, subtle sweetness, and a clean, approachable finish. Its versatility makes it equally at home in elevated margaritas, premium cocktails, or enjoyed neat.

• 1921 Tequila Reposado - The 1921 Reposado Tequila is made with 100% agave and impresses from the first taste. This sophisticated tequila offers a smooth fruity flavor with moderate sweetness and a delicate aftertaste of white oak with a subtle note of toasted hazelnut.  

• 1921 Tequila Añejo - Made with 100% Blue Weber agave and carefully aged 14 months in toasted white oak barrels, this tequila has rich amber color with notes of dried fruit, oak, and caramel. Aged to develop remarkable depth and elegance, 1921 Tequila Añejo balances oak, dried fruit, and natural agave sweetness into a refined sipping tequila that appeals to both enthusiasts and newcomers alike.

• 1921 Extra Añejo - Aged for eight years and crafted for collectors and premium spirits programs, this product offers rich, luxurious character that is developed through extended barrel aging. It delivers exceptional richness and complexity and is designed for discerning tequila drinkers

California’s licensed retailers, restaurants, bars, and hospitality operators can now order the CASA 1921 portfolio through LibDib’s streamlined wholesale platform, making it easier than ever to bring authentic, premium Mexican spirits to customers across the state.

For more information about becoming a LibDib Maker or ordering CASA 1921 in California, visit LibDib.com or CASA 1921’s brand page on LibDib. 

About CASA 1921

CASA 1921 Tequila was born in 1996 with the goal of producing 100% Agave Tequila and Tequila cream with Ultra-Premium Quality and sharing a part of the Mexican culture to the whole world through their products. “1921” refers to the end of the Mexican revolutionary war, which is the core concept of the brand. The 1921 agave is cultivated in the red soils of the Highlands of Jalisco, its slow and careful growth is a symbol of the patience required to obtain the best out of them. Their Tequila, Mezcal and Tequila Cream represents not only the Mexican culture but also their most treasured traditions. More information can be found at Tequila1921.com.

About LibDib
LibDib, LLC is a licensed wholesale alcohol distributor and technology innovator, offering a compliant three-tier distribution platform for wine and spirits makers of all sizes. LibDib simplifies the buying and selling experience. Learn more at LibDib.com.