Standing out in the wine aisle isn’t always about doing more, it’s about seeing more.

The Wine & Consumer Insights (WCI) report from Tastry is designed to support both producers and buyers with clear, category-level insights into how a wine performs in market.

From the 200-point Category Score to consumer appeal segments and food pairing suggestions, WCI helps highlight the value behind every bottle.

It’s a tool built to support confident decisions in a changing landscape.

Sustainability in winemaking isn’t just about vineyard practices; it’s about adapting to how the climate is reshaping your wine.

Unusual heat spikes, water scarcity, and smoke taint are affecting the chemistry and sensory experience of finished wines. Tastry helps producers measure these shifts and adjust strategically, ensuring that consistency and quality are preserved even as growing conditions evolve. 

It’s one more way data is helping the wine industry stay resilient in the face of change.

Tastry helps marketing and sales teams create stronger materials faster, without changing the story they’re already telling.

Our platform generates tech sheets (WCIs) that pull directly from your wine’s chemistry, so you don’t have to build them from scratch. Brand guides are created using your positioning and product profile, giving your team a clean, consistent foundation. Custom pitches can be tailored to individual buyers — even showing how a wine might complement a specific menu, or how a server might describe it tableside.

These tools aren’t meant to replace the work of your marketing or sales team, they’re meant to free up the hours it takes to format, compare, and rewrite.

Less time spent building, more time spent connecting.

The wine industry has a visibility problem.

When restaurant wine lists are filled with the same familiar labels, it’s harder for guests to explore something new — and even harder for smaller producers to break through.

At Tastry, we’re passionate about connecting the dots. Our AI platform analyzes sensory and consumer data to predict what wines people will love. That means more opportunities for wineries, better insights for restaurants, and wine lists that guests actually want to explore.

Let’s build a future where every glass poured is one worth savoring.

Wine sales have traditionally relied on experience, intuition, and a bit of trial-and-error. But what if every pitch was built on real-time data and consumer insights?

Tastry’s custom pitch generator helps wineries, distributors, and retailers approach every buyer with confidence, knowing their wines are backed by precise recommendations. No more wasted opportunities—just stronger, smarter sales.

The future of selling isn’t about working harder. It’s about working smarter.

What’s your biggest challenge in the sales process?

Whether it’s creating compelling sell sheets, benchmarking your blends, or preparing custom pitches for buyers, Tastry’s tools are here to help.

With Compublend and market-relevant data, Tastry clients have:
✅ Halved their sales prep time.
✅ Doubled their close rates.

Let’s make your 2025 sales strategy as efficient and impactful as possible. 

In a competitive and evolving market, staying ahead requires innovative solutions. At Tastry, we’re committed to empowering you with tools like the Sales Accelerator Program, food pairing capabilities, and CompuBlend to help you overcome challenges and thrive in 2025. Let’s innovate together and take on the year ahead with confidence.

We’re excited to share a compelling conversation on Innovators and Investors, where our founder Katerina Axelsson discusses her journey from scientist to entrepreneur and how chemistry shapes consumer preferences. 🍇✨ In this episode, we explore the challenges of innovating in traditional industries and the power of data in transforming product development.

Give it a listen on your preferred platform here:
Amazon Music - https://music.amazon.com/podcasts/529ff24c-8256-486b-b714-60828944fdc3/the-innovators-investors-podcast
Apple Podcast - https://podcasts.apple.com/us/podcast/the-innovators-investors-podcast/id1763838262
Spotify - https://open.spotify.com/show/5TKob99Ns7dp8ADuevMOmA

The wine industry is stuck in a rut—'Instagram face' wines are flooding the market, and consumers are growing tired. But there’s a chance to disrupt this pattern. We can help you discover and showcase wines that stand out from the crowd.

At Tastry, we specialize in helping buyers find wines that are as unique as their customers' tastes. Let’s elevate the experience and create something different. Are you ready to take the leap?