You know the feeling that comes with harvest season—it’s a whirlwind of energy and exhaustion you can practically feel in the air. It’s the time of year when everything you’ve worked so hard for finally comes together. But let's be honest about what harvest traditionally looks like for many wineries: cellar crews waiting at a single terminal to input information, lab results scribbled on clipboards, inventory scattered across spreadsheets, data entry backlogs piled up, compliance deadlines looming in the distance, and much more. The manual processes that might’ve worked fine in the quiet months become serious bottlenecks and ripe soil for mistakes during harvest when every minute counts.
"After a long harvest day followed by kids' homework and bedtime stories, sitting down to write the next day's work orders was a battle. It was too easy to make mistakes while planning pump-over lists for a 350-ton winery when you're tired and have 101 other things on your mind."
Sound familiar? These inefficiencies aren't just frustrating—they're expensive.
Game-Changing Harvest Benefits for Small to Midsize Wineries
Labor shortages, clunky workflows, and endless compliance headaches don’t just slow you down; they eat into your bottom line. They can lead to increased reporting and inventory errors, forcing your team to spend even more time, energy, and missed growth opportunities fixing the mess. But that’s where the right tech stack comes in. For boutique and midsize wineries, digital software tackles these everyday challenges head-on. But it doesn’t stop there—it empowers them to thrive in a rapidly evolving industry by streamlining operations, increasing profitability, and strengthening team collaboration:
Efficiency Gains and Cost Reduction
Wineries today face mounting pressure from rising labor costs, increased cost of goods, time-consuming compliance tasks, and operational inefficiencies that eat into profit margins. Implementing winery software relieves those pressures. For instance, with vintrace’s automated workflows, Vineyard 29 was able to reduce their seasonal labor costs by around 50%, completing harvest with two interns instead of their previous requirement of 4-5 people.
Shannon Family of Wines even cut their compliance reporting from 40 hours per week to just five minutes. That's not just efficiency—that's revolutionary change. Let the tech do the busy work, let people focus on the wine-making.
We wrote it all down on ledgers. It was one person's job for an entire week. From 40 hours, now it takes five minutes.
- Joy Merrilees, VP of Production
Growth through Accurate, Real-Time Data
When data is scattered and reports are delayed, making smart decisions becomes a guessing game—and that can cost wineries valuable growth opportunities. That’s where the beauty of tech comes in though, modern tools are able to offer real-time data on critical production processes. Take this example: with vintrace, winemakers have instant data on fermentation, inventory, and production that gives a clear view of their operations. No more scrambling to fix problems after they happen. Instead, you can spot trends, catch potential issues early, and make confident, data-driven decisions on the fly.
Seamless Collaboration and Communication
Ditch the days of everyone crowding around one shared computer to input data or scrambling through a mess of spreadsheets with conflicting info. Not only is it frustrating (and slightly claustrophobic), but it’s a recipe for mistakes and miscommunication. With mobile-friendly systems, your team can enter work orders and lab results right from the crush pad using tablets or phones. A centralized platform keeps everyone connected—sharing updates, insights, and progress in real time, no matter where they are. It’s teamwork made easy, cutting down on errors and keeping your operation running like a well-oiled machine. Because a well-connected team is a productive team.
We enter data into vintrace when it is fresh in our heads, making the process faster and more efficient. Even if I am offsite in the vineyard or elsewhere, I can see results as they are entered back at the winery. Tim doesn't have to stop what he is doing to prepare and send me a summary—it's a huge time saver for both of us!"
- Keith Vineyard 29
The Future of Winemaking Technology
With the rapid adoption of AI, there’s no doubt that artificial intelligence will soon make its way into winemaking—and we should embrace it.
Predictive analytics and AI integration hold enormous potential for the future of wine production. We may have systems that predict optimal harvest timing by analyzing weather patterns, consumer demand, and historical data. There could be inventory management tools that automatically adjust production schedules based on real-time sales data and market trends. From vineyard management to distribution partnerships, integrated systems can further unlock new levels of coordination and efficiency, setting the stage for a more connected and innovative industry.
For vintrace, we’re stitching together a future for winemakers that close the gap between vineyard management and winery operations, offering a more comprehensive winemaking product suite. That’s why we recently acquired eVineyard, to make the journey from grape to glass smoother than before.
Big picture? Winery tech seems to be heading into an exciting era of innovation, with game-changers like AI and next-level collaboration leading the charge. While these innovations represent what the future of winemaking could look like, staying ahead starts now.
Taking Action: Your Winery's Next Chapter
Forward-thinking wineries are already leveraging modern solutions to streamline harvest operations, enhance compliance, and gain real-time insights. This isn’t just about simplifying harvests—it’s about creating a strong foundation for long-term success.
The most common feedback we hear is, "Why didn’t I start using this years ago?" So don’t let another harvest pass you by. The technology is ready. The question is: are you? Book a call with our team today.
Harvest season is full of energy, hard work, and, let’s be honest, a little chaos. For many wineries, it’s a race against time, with bottlenecks, manual tasks, and inefficiencies adding extra pressure.
See how vintrace is helping wineries tackle these challenges by:
- Streamlining complex processes and cutting inefficiencies
- Leveraging real-time data to make better, faster decisions
- Enabling seamless collaboration with mobile tools
- Reducing costs while driving profitability
This harvest, it’s time to work smarter, not harder. Take a deeper dive into how to do more with less in a downturn.
Harvest is in full swing, and we know you're busy. But what if we told you there's a way to make this season (and every season after) significantly easier?
From real-time tank management to seamless work order creation, we're helping wineries like yours:
- Reduce harvest labor costs by up to 50%
- Save 40+ hours per week on compliance reporting
- Decrease work order errors by 75%
Don't let another harvest pass you by without seeing what vintrace can do for your winery.
Cheers to a smoother harvest,
The vintrace Team
As I walked onto the WineTech floor in Adelaide, I couldn’t help but feel it—real energy. It wasn’t just the buzz of booths or the Yeastie Boys warming up. It was the sense that our industry is ready. Not just for resilience—but for reinvention.
One of the most resonant closing sessions featured Ash, one of the leaders from the AWITC organising team, who framed our collective challenge with precision:
We’ve got 80–90 minutes of your time. Multiply that across 500 people here. That’s $75,000 worth of our industry’s most valuable asset—attention.
Ash AWITC
It was a powerful moment. It reminded me that while we talk a lot about yield, margin, and throughput—attention and focus might just be our most precious resources right now. We’re not short on passion. But we are short on time and alignment. And that’s the lever we have to pull next.
Across the event—seminar stages, hallway chats, booth demos—the themes were remarkably consistent: climate pressure, consumer change, supply chain risk, and ever-tightening margins. But what stood out was the convergence: growers, winemakers, and tech providers are no longer speaking different languages. There’s a growing consensus that smarter coordination—and better data—is the only path forward.
Michael Macalino of RO Ventures put it plainly:
There’s a storm of pressures—rising input costs, unpredictable weather, stricter compliance—but what’s missing is common language and common architecture between systems.
Michael Macalino RO Ventures
And while “open architecture” sounds like something out of a Silicon Valley playbook, it really just means this: let’s make it easier to get the right information in front of the right people at the right time. That’s something vintrace has always believed. If we can connect the dots—from vineyard to bottle to ledger—then we can start to move with real confidence.
Kelly Graham from Josef Chromy Wines gave a grounded, practical take:
I needed one platform, not four dashboards and two clipboards.
Kelly Graham Josef Chromy
I’ve heard this before from producers large and small—too many apps, too little clarity. The need isn’t just for digital tools. It’s for tools that actually talk to each other and work the way wineries do.
Ben Thompson of Best’s Wines brought that to life. He showed how autonomous tractors and canopy sensors aren’t about tech for tech’s sake—they’re about freeing up his team to focus on what matters.
We’re not automating for the sake of it. We’re automating so we can farm better—and spend more time where it counts.
Ben Thompson Best's Wines
That resonates. At vintrace, we don’t build features to tick boxes. We build tools that give back hours, reduce risk, and help people make faster, clearer decisions.
Over the three days, I also heard something else—quietly, and repeatedly—from several large producers. Many had chosen offshore ERP or production solutions in recent years, hoping to modernise their operations. But instead of progress, they’re facing delays stretching across vintages. Implementation headaches. Cost overruns. And the longer they wait, the more expensive those poorly chosen systems become—whether legacy tech or overly complex global platforms—not just in money, but in missed opportunity.
The real issue? Silos. IT, Finance, and Production each pulling in different directions, with different priorities and different tools. But now more than ever, those parts of the business need to come together. Now is the time to unite them with a solution that understands the rhythm of wine and delivers clarity across the entire business. That’s the role vintrace plays.
And underneath all of this—though few say it out loud—is the sense that this isn’t just about this year or next. It’s about what kind of business you’re handing over. For many, this is a generational moment. The systems we choose now will either unlock the next decade of growth—or keep us stuck counting the cost of missed vintages and siloed decisions. We need solutions that don’t just get us through vintage ’26—but ones we’d be proud to hand to the next generation.
Sessions on consumer strategy sharpened the commercial edge. Market trends are moving faster than our seasonal cycles. Demand for transparency, sustainability, and traceability isn’t a fad—it’s the new standard. That means better visibility into inventory, costings, and sustainability metrics. Real-time data is no longer just a nice-to-have. It’s how producers stay agile.
Sustainability was another recurring topic. Panels on regenerative farming, carbon tracking, and packaging lifecycles all shared a similar message: wineries want data that’s useful. Not just compliance reports, but actionable insights. Data that drives change. vintrace supports this daily—tracking yield, resource use, and winery operations with the kind of granularity sustainability teams can actually work with.
There were also honest reflections on leadership and culture. Several speakers acknowledged how slow tech adoption can be when change feels imposed. But one line stuck with me:
If you wait for the perfect time to modernise, you'll be five vintages too late
And they’re right. The organisations that embrace change early—who support their people and commit to new systems—are the ones best positioned to adapt.
Other sessions dug into inclusion, workforce engagement, and retention. The consensus was clear: it’s not just about what systems you choose—it’s about how your people feel using them. That’s something we take seriously at vintrace: creating tech that’s intuitive, approachable, and aligned with how teams actually work.
And amid all of that, there was the reminder of why we do this. The Yeastie Boys gig wasn’t just a party. It was a reset. A reminder that this industry runs on creativity, collaboration, and a bit of mischief. That’s what makes wine special—and why we care so deeply about helping it thrive.
For those who couldn’t attend
Challenge & Opportunity: We’re facing profound shifts. But with the right systems and strategy, we can turn disruption into growth.
Technology’s Role: Not a distraction from tradition, but a way to protect and evolve it.
People matter most: Culture, inclusion, and leadership will shape how fast—and how well—we modernise.
I’ve never left a WineTech more confident in where we’re headed—and more committed to helping the industry get there. Because if we do this right, we don’t just protect what makes wine special—we give it the tools to thrive.
vintrace was built for this moment. To simplify. To connect. To clarify.
If you’re ready to move faster with confidence—let’s talk and let’s go! Book a meeting here.
Even when market challenges loom, the grapes keep growing - compelling wineries to adapt and operate smarter. I’ve spent two decades in the wine industry, and in recent months I’ve felt a familiar mix of concern and resolve in the cellars I visit. Tanks are full, orders are soft, and teams are being asked to do more with less. As a software founder who built vintrace in close partnership with winemakers, I’ve seen this cycle before. And while a downturn is never easy, I’m convinced it can be the catalyst for wineries to refocus, get lean, and emerge stronger.
Face the Pressure: Demand Down, Supply Up, Costs High
Talk to any mid-sized or large producer right now and you’ll hear a litany of challenges. Global wine demand has slowed; younger consumers are exploring alternatives and overall consumption is waning. In the U.S., tasting room traffic is a bit lower and online sales have dipped, adding to the softness in demand. At the same time, many regions are dealing with oversupply – California’s 2024 crush was the smallest since 2008, yet even so, grapes went unharvested because there was simply nowhere for the fruit to go. Bulk wine is plentiful and selling at rock-bottom prices, with buyers in no rush since they know excess supply will be around through 2025. One industry report noted only 16% of grape buyers plan to buy more fruit in 2025, a stark indicator of how saturated the market is.
This imbalance is squeezing margins from both sides. On the cost front, wineries are feeling the pinch of inflation and rising expenses. The 2022 and 2023 vintages came with higher input costs (think farming, glass, energy), and those are now flowing through into cost of goods, eroding profit margins. Many wineries saw gross margins deteriorate in 2024 and expect that trend to continue into 2025. At the same time, fixed operating costs haven’t let up – if anything, they’ve climbed – while revenue has flattened or fallen. The result is classic negative operating leverage: lower volumes to spread overhead across, and thus declining profitability. I’ve spoken to winery owners who are having to dip into credit lines (at higher interest rates) just to cover inventories and payroll, which further squeezes working capital – a pattern noted in the SVB’s latest report as well.
Then there’s the labor crunch. For years, finding skilled cellar hands and vineyard workers has been a top concern in our industry. Now it’s compounded by the downturn: tight budgets mean smaller crews, yet the work still needs to get done. It’s no wonder a recent sentiment index of wine producers dropped to a 10-year low. When you’re facing weaker sales, excess inventory, rising costs, and a shortage of help, it can feel like everything is stacked against you.
And yet, in all this, I also see a glimmer of something positive: a determination to control the controllables. We can’t change consumer trends or the global economy overnight. But inside our wineries, on the production floor and in the warehouse, there is something we can do – we can get smarter and more efficient.
A Time to Refocus and Innovate
History has shown that downturns, painful as they are, often prompt the wine industry to adapt in important ways. The Australian wine sector, for example, anticipated many of these challenges (from oversupply to climate volatility) and emphasized back in its Directions to 2025 plan that securing the future would require technological innovation and a clear-eyed reevaluation of how we operate. In other words, when the market isn’t lifting all ships, we have to build better ships. This is a time to streamline workflows, adopt new tools, and double down on quality and differentiation.
I don’t mean to sound overly sunny – the struggles are very real. But as one global report put it, “where there are difficulties there are often opportunities”. I’ve noticed wineries using this slower demand period to implement projects they never had time for during the boom years: migrating from spreadsheets to winery management software, training staff on best practices, organizing the cellar, and analyzing their cost structure end-to-end. These investments in efficiency and insight can pay off quickly. In fact, industry leaders are urging producers to redouble their focus on changing consumer preferences and operational excellence while things are slow – so that when the pendulum swings up again, they’re ready to capture growth. A downturn, strange as it sounds, can be a time to get ahead.
Personally, I recall the aftermath of the last major market slump a decade ago: wineries that took the opportunity to modernize and trim waste came out of that cycle more resilient and profitable. Those that stuck to “business as usual” struggled to catch up once demand returned. That lesson isn’t lost on me or my team. It’s why we built vintrace in the first place – to help wineries run better, with clarity and purpose, no matter the market conditions.
Smarter Winery Operations in Action
So, what does “operating smarter” actually look like on the ground? It starts with shedding those little inefficiencies that add up. In busy times, you might tolerate them; in lean times, you can’t afford them. Let me share a couple of examples I’ve seen recently:
Ending the paper chase and bottlenecked workflows.
Not long ago, I visited a winery during crush where work orders were only entered on a single office computer. The cellar crew would literally line up, waiting their turn to input data or grab printed sheets. By the time one job was logged, the winemaking team was already onto the next – the info lagged behind reality. It was a classic production bottleneck. We helped that winery switch to a cloud-based, mobile system, and the change was night and day: the team could enter work orders and lab results right from the crush pad on a tablet or phone, in real time. In their very first harvest with a mobile-enabled setup, Vineyard 29 in Napa found that they could do essentially the same work with fewer people and much less stress. They reported saving about one full week of data entry and a 50% reduction in labor costs by eliminating duplicate manual tasks and delays. As their winemaker Keith Emerson put it, vintrace “gave me more time to be a winemaker, to walk the vineyards, and to taste the ferments,” instead of chasing paperwork. When your team isn’t stuck doing admin on overtime, they can focus on making great wine and delivering great experiences – which is exactly where you want them during a tough market.
Tracking costs and boosting margin awareness.
In flush times, it’s easier to gloss over where money leaks out. Not now. I’m encouraging wineries to scrutinize every expense from grape to bottle. One UK producer, Itasca Wines, recently shared that “if you can measure it, you can manage it” – they track the cost of every item and every operation in vintrace so they can spot where they’re falling short and identify waste to cut. This kind of granular cost tracking is like turning on the lights in a dark room; suddenly you see, for example, that a certain wine’s packaging cost is 10% higher than it should be, or that you’re paying overtime every Friday because of how tasks are scheduled. Armed with that info, you can make changes – negotiate better prices, tweak your processes, or schedule work differently to avoid the overtime. Another winery realized their old compliance and record-keeping process was soaking up an entire employee’s week every month. They automated it, and 40 hours of work dropped to about 5 minutes. Think about that – an extra week of productivity gained, at essentially no extra cost. When you’re trying to do more with a smaller team, freeing up dozens of hours with a smart software upgrade isn’t a luxury; it’s a lifeline.
Better scheduling and resource allocation.
One practical upside of software is that it excels at planning and reminders – areas where humans often struggle, especially when we’re stretched thin. Modern winery management tools let you plan and schedule your fruit intake, fermentations, and bottling runs with ease, ensuring you run at optimal capacity and nothing important slips through the cracks. I’ve seen wineries create a digital harvest calendar that all departments can see; suddenly, everyone knows the game plan for the day, what fruit is coming in, which lots are being pressed, and when the bottling line is running. The cellar team can even get automatic notifications on their phones for their next tasks. Instead of chaos, harvest becomes a coordinated dance. Equipment downtime drops, and people aren’t standing around confused about what to do next. In short, fewer hands can accomplish the same workload without burning out, because they’re working smarter. One Australian winery told us that by scheduling work and capturing data in real time, they not only saved countless hours of data entry, they also avoided duplicate purchases of supplies and even reduced harvest overtime to near zero. Fewer bottlenecks and better communication make a huge difference – not just to the bottom line, but to team morale as well.
All these improvements – from cost visibility, to mobile workflows, to proactive scheduling – add up to real dollars and hours saved. And importantly, they’re not just about cutting costs; they’re about investing time in the right places. When you’re not firefighting operational issues or drowning in spreadsheets, you can devote attention to strategic things: nurturing your wine club relationships, developing a new DTC marketing campaign, experimenting in the vineyard for better quality, or scouting bulk opportunities (there are plenty out there in a glut). Efficiency isn’t about making people work faster like machines; it’s about removing the obstacles that prevent your talented team from doing their best work.
Looking Ahead: Turning a Downturn into a Launchpad
Walking through wineries these days, I’m actually struck by a sense of camaraderie. Yes, the pressure is on, but there’s a feeling that “we’re all in this together” – and that by sharing best practices and innovating, we’ll get through it. I firmly believe that a downturn can be a launchpad. It’s a chance to implement the systems and habits that will make your business more resilient for the long run. The Silicon Valley Bank report bluntly noted that the wine industry’s demand downturn is reversible if we adapt and target the right consumers. I’d add that operational resilience is part of that equation too: the leaner and more nimble our wineries, the better we can handle whatever the market throws at us.
At vintrace, this philosophy is at the heart of what we do. I co-founded vintrace after seeing how much even mid-sized producers could improve by moving beyond “good enough” tools - a belief shaped by years of collaborating with winemakers across regions and styles and embracing a smarter way to work. Today, with all the headwinds out there, that mission feels more important than ever. We’re not just software providers - we’re partners who want to help you gain clarity and control over your operations so you can make informed, confident decisions.
If you’re reading this and some of these challenges hit close to home, I encourage you to explore what vintrace can do for your winery. In tough times, you need actionable insights and tighter execution. Our customers have achieved everything from 5x faster compliance reporting to 50% cuts in harvest labor costs – and it’s not because they worked harder, but because they equipped themselves with better tools and processes. We’d love to help you do the same.
Ultimately, “doing more with less” isn’t just a survival mantra – it’s a strategy for long-term success. The wineries that use this period to get their house in order will be the ones best positioned to thrive when the market rebounds. And it will rebound. Wine has been around for thousands of years, surviving countless downturns, wars, and recessions. This chapter will be no different. The vines will keep producing; our job is to ensure we’re running smart, sustainable operations that can turn those grapes into great wine efficiently and profitably.
So let’s roll up our sleeves and make the most of this time. Trim the excess, fine-tune your processes, invest in your team’s skills and the right technology. You might just find that a leaner, smarter winery not only survives a downturn, but comes out of it better than before. And if you need a friend and a guide on that journey, vintrace is here to help – feel free to reach out for a chat or a demo. In the spirit of doing more with less, let’s work together to ensure that when the next boom comes, your winery is ready to crush it (pun very much intended).
- Joshua Abra, Co-founder of vintrace
We’re excited to be participating in WineTech later this month!
Come see us at Stand 1424 to learn how we’re helping modern wineries do more with less—from streamlined production to smarter inventory and data decisions.
Book a meeting: https://info.encompasstech.com/winetech-2025
A personal message from Joshua Abra, vintrace co-founder and EVP Corporate Development for Encompass Technologies
Where Great Wine Begins
Every winemaker knows this truth: great wine starts in the vineyard.
Yet, for years, I’ve seen a frustrating disconnect in our industry - wineries have sophisticated tools for managing cellar operations, but vineyard management has often been an afterthought, handled in separate systems (or, let’s be honest, in spreadsheets). The result? A communication gap between vineyard managers and winemakers that slows down decision-making and creates inefficiencies that directly impact wine quality, cost, and ultimately, profitability.
That’s why I’m thrilled to announce that vintrace has acquired eVineyard - one of the most advanced vineyard management solutions available today. eVineyard services 100 organisations globally, with 1300 vineyards under management.
With this acquisition, we’re closing the gap between vineyard and winery operations, creating a seamless ecosystem from vine to bottle. If you’re a winemaker or owner managing estate vineyards (or sourcing fruit from multiple growers), this is a game changer.
"At vintrace, our mission has always been to help wineries work smarter by making data meaningful and accessible. With eVineyard, we’re taking that vision even further - bridging the gap between vineyard and winery operations to give winemakers the full picture from grape to glass. This is the future of integrated winery management." -Joshua Abra, Co-founder of vintrace
et me paint a picture of how things often work today.
You’re tracking vineyard data separately from winemaking data. The vineyard team keeps notes on soil conditions, irrigation, and spray programs in their own system - or worse, scattered across notebooks and spreadsheets. Winemakers don’t always have access to that data in real time.
You’re making harvest decisions with limited visibility. Winemakers rely on reports from vineyard managers (which may be delayed or incomplete) instead of having instant access to the latest grape maturity data.
Compliance and sustainability tracking is a headache. Keeping up with spray programs, organic certifications, regenerative agriculture practices and sustainability initiatives means logging data across multiple platforms-none of which talk to your winery management software.
Sound familiar? That’s what we’re fixing.
With vintrace + eVineyard, you get one unified system where vineyard and winery teams work in sync - from tracking fruit development in the field to optimizing fermentation in the cellar.
What This Means for Wineries with Vineyards
1. Harvest Planning with Real-Time Data
No more guessing. With eVineyard fully integrated into vintrace, winemakers can see vineyard conditions in real time, track ripening progress, and make data-driven decisions on when and how to harvest. This means better control over picking schedules, improved yield forecasting, and optimized crush planning—so your winery runs more efficiently, without last-minute surprises.
2. Full Traceability from Grape to Glass
Today’s wine consumers (and regulators) care more than ever about where grapes come from and how they’re grown. With eVineyard, wineries can track every step of the vineyard lifecycle, from irrigation and spray programs to soil conditions and weather events. This will connect seamlessly with vintrace’s batch tracking, giving you full traceability from vineyard block to final bottle - ensuring transparency, compliance, and quality control at every stage.
3. Smarter Vineyard Operations & Cost Control
Estate wineries and vineyard managers need to make operational and financial decisions in sync with winemaking. With eVineyard, you’ll be able to:
Track costs per vineyard block - helping you identify the most (and least) profitable vineyard sites.
Monitor labor and inputs in real time - ensuring efficiency in vineyard management.
Optimize fruit sourcing and blending - with visibility into how vineyard conditions impact wine quality and costs.
By bringing vineyard data into vintrace, we’re giving wineries the tools to run smarter, more profitable operations—from the field to the bottle.
"At eVineyard, we've always been dedicated to helping vineyard managers maintain an overview of what’s happening in the field and make better, data-driven decisions. By joining forces with vintrace, we’re now bringing that same precision and efficiency to the entire winemaking process. This integration means better insights, less waste, and ultimately, higher-quality wines. And that’s exciting." -Matic Serc, Founder of eVineyard
Why This Matters Now More Than Ever
The wine industry is facing new pressures and uncertainties: rising production costs, shifting consumer demand, and a need for more sustainable practices. Wineries that leverage data and technology will have a competitive edge in navigating these challenges.
More Sustainable Practices: Track vineyard inputs, water usage, and follow sustainability programs to reduce environmental impact.
Stronger Financial Oversight: Understand the true cost of vineyard operations and make better budgeting decisions.
Better Market Positioning: Build transparency with consumers and trade partners by offering detailed vineyard-to-bottle traceability.
The most successful wineries aren’t just making great wine - they’re making smart, data driven decisions at every step of the process.
Our Vision for the Future of Winery Management
This acquisition isn’t just about adding new features - it’s about expanding what’s possible for the wine industry.
When we started vintrace nearly two decades ago, our goal was simple: help wineries work smarter. We knew that technology could empower winemakers, giving them the clarity and control needed to produce great wine without the chaos of disconnected systems and outdated processes.
Now, with eVineyard joining the vintrace family, we’re doubling down on that mission.
Winery management isn’t just about what happens inside the cellar - it starts in the vineyard. And as more wineries look to scale operations, improve efficiency, and navigate an evolving industry, having one connected platform for vineyard and winery data isn’t just a nice-to-have, it’s essential for long-term success.
What’s Next?
We already have an integration between vintrace and eVineyard, and in the coming months, we’ll be rolling out new features designed to make vineyard and winery management more connected than ever before.
If you’re a vintrace customer, this means exciting new vineyard management capabilities coming soon. If you’re new to vintrace, there’s never been a better time to see how our platform can help you scale, optimize, and grow.
Want to learn more? Schedule a call with our team to see how vintrace + eVineyard can help your winery thrive.
Here’s to smarter winemaking,
Joshua Abra
Co-founder, vintrace
Join us at the 2025 vintrace User Groups! These gatherings are all about learning from each other—discussing best practices, tackling challenges, and discovering fresh ideas to move your business forward.
Special thanks to Mercer Wine Estates & Brasswood Estate for hosting 🍷🍷
Don't miss the opportunity to engage with your local vintrace community!
Register today:https://info.encompasstech.com/vintrace-user-groups-2025
Celebrate #abetterwaytomakewine at our Happy Hour:
📅 When: Wednesday, January 29, 5:30–8:30 PM
📍 Where: Public House Downtown | 1132 16th St., Sacramento, CA 95814
🎶 What: Drinks, appetizers, dueling pianos, and great company!
Your wine deserves the best.
vintrace in multiple languages opens the wine industry to powerful levels of accessibility and opportunity for greater efficiency throughout the winemaking process.
English is spoken by around 1.75 billion people worldwide, but it’s the first language of fewer than 400 million. Companies that employ non-native speakers of a given language are often forced to hire within a lingual bubble or spend more time training employees on processes in an unfamiliar language.
Lack of language adaptability causes issues with user experience, workflow, labor training, and employee retention. Ultimately a language barrier also creates a ceiling to a winery’s growth potential.
In the wine industry, it is abundantly clear that technology is how the industry will move forward from three years of negative growth according to the 2024 SVB State of the Wine Industry report.
You know that the right technology can maximize efficiency and support your effort in building a smarter organization, but when the reach of that software is confined to a singular language in a market known for its global prowess, the future of the wine industry encounters limitations based on lingual inaccessibility.
vintrace, the global leader in wine production software, is giving wineries more power than ever before with the introduction of its winemaking software translated into Spanish, Italian, and French.
These languages are the first of many to further globalize vintrace Wine Cloud, which is already used in more than 19 countries worldwide.
Spanish, Italian, and French vintrace is available to all wineries and current vintrace users can easily toggle to the language they choose within vintrace.
"vintrace is a great tool to achieve traceability according to what a winery needs. The most important point that I see is that it is an extremely friendly and easy-to-implement system, where it has been thought through from the technical part to the accounting part, contrary to what many warehouse management systems usually offer, that the accounting part is the priority and when we get to the technical part there are usually many inconveniences. The fact of having its version in Spanish, I think will be of great help for the region." - Gonzalo Serrano Director of Operations, Anaia Wines
"The use of the vintrace platform allows for the generation of reliable traceability that contributes to decision-making in all areas, from the technician who receives the work order to the executive who verifies input outputs. Being able to download files with selected information It makes foreseeable the latent setbacks to be contemplated during work days. Having a wine production management system in your language becomes a basic necessity when seeking order and standardization of processes." - Yesenia Cruz Winemaker, Concierto Enológico
Wineries now have a better way to optimize software to fit their workforce and growth goals. Visit vintrace.com to learn what software can do for your winery.