Paso Robles, California, United States of America, 93446

http://www.winepulse.com

805-978-5815

info@winepulse.com

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Introducing WinePulse Consulting Services

Your winery's data tells a story—are you getting the full picture?

WinePulse now offers consulting services to help our customers understand trends, improve reporting accuracy, and streamline operations for better decision-making.
What to Expect:

Pre-Meeting Data Review (up to 2 hours)
Our consultant will analyze your key metrics, current report usage, and data patterns to uncover insights and opportunities for improvement.

Zoom Consultation (1 hour)
A personalized session to review findings, discuss trends, and develop strategies for improving productivity and outcomes.

Follow-Up Summary
A detailed recap of insights, recommendations, and next steps to keep your team aligned and focused.

Get expert insights and a clear action plan to make your data work for you.

Learn More

WinePulse Enhances Text Campaign Analysis with New RedChirp Integration

Monterey, CA (January 22, 2025) – WinePulse, the leading DTC reporting solution for wineries, is excited to announce an enhanced integration with RedChirp at the 2025 DTC Wine Symposium. This integration allows wineries to seamlessly analyze the impact of their text campaigns, providing valuable insights into which campaigns drove the best sales and make it easy to identify customers who ordered through text messaging. 

By integrating RedChirp’s bulk text order attribution directly into WinePulse, wineries can now view text campaign results alongside other key data, helping them optimize their marketing strategies and improve customer targeting. This new integration extends the existing WinePulse and RedChirp collaboration, which already enables wineries to drag and drop micro-targeted audiences into RedChirp campaigns. 

WinePulse is proud to be part of RedChirp’s open platform, which enables wineries to extend functionality and streamline their operations with ease. 

“We’re thrilled to offer this enhanced integration to our customers,” said Remy Sabiani, CEO of WinePulse. “By combining the power of RedChirp’s text messaging with WinePulse’s advanced reporting, wineries can now make data-driven decisions that lead to higher sales and stronger customer relationships.” 

“We are excited to continue our collaboration with WinePulse,” said Jennie Gilbert, Founder of RedChirp. “This integration will help wineries see the true impact of their text campaigns within a more holistic scope of their overall sales, and better understand customer behavior, ultimately improving their sales and marketing efforts.” 

Visit the WinePulse and RedChirp booths at the 2025 DTC Wine Symposium to learn more about this exciting integration and how it can help wineries maximize their marketing efforts. 

About WinePulse 

WinePulse is a cutting-edge software solution designed for wineries to provide real-time DTC metrics, customer analysis, and segmentation, as well as peer comparison. With a strong focus on user-friendly, actionable data, WinePulse helps wineries optimize sales and marketing strategies, driving success in the competitive DTC wine industry. Visit www.winepulse.com for more information. 

About RedChirp 

RedChirp is a text messaging platform designed for wineries to communicate effectively with their customers through SMS campaigns. With features such as order attribution and micro-targeting, RedChirp enables wineries to increase customer engagement and drive sales. Learn more at www.redchirp.com.

Winepulse redchirp DTC Reporting

WinePulse and Digimatic Collaborate to Deliver Advanced Klaviyo Reporting for Wineries

Paso Robles, CA  (January 14, 2025) - WinePulse, the leading provider of real-time DTC analytics for wineries, and Digimatic, experts in integrated marketing solutions, are excited to announce their collaboration on exclusive Klaviyo reports, now available for wineries using WinePulse and Commerce7. 

These new reports provide wineries with powerful insights into their Klaviyo campaigns and automated flows. Unlike Klaviyo’s native reporting, which allows filtering only one field at a time, WinePulse’s reports enable advanced filtering across multiple fields—such as date range and channel—offering wineries a clearer understanding of their marketing performance. 

Key features include the ability to segment campaigns by channel to avoid confusion with other orders or channels, detailed metrics like open rates and click rates, and direct links to Commerce7 for instant access to customer files or specific orders. These reports are also accessible to team members who don’t have Klaviyo accounts, ensuring collaboration and improved decision-making. 

“We’re thrilled to partner with Digimatic to bring these advanced reporting capabilities to wineries using WinePulse and Commerce7,” said Remy Sabiani, CEO, WinePulse. “This collaboration empowers wineries to leverage their data in meaningful ways, driving efficiency and boosting results.” 

For more information, visit winepulse.com

About WinePulse 

WinePulse provides real-time DTC analytics, offering wineries insights into sales, customer trends, and staff performance. Its intuitive platform helps wineries increase productivity and profitability. 

Learn more at https://www.winepulse.com/

About Digimatic 

Digimatic, a Klaviyo Platinum Partner, is a veteran-owned business that provides state-of-the-art innovative technical solutions and consulting for wineries. Its integration platform is a robust, secure, and reliable way to sync Commerce7 data to Klaviyo in real-time. 

Learn more at https://digimatic.com/

WinePulse Digimatic

Attracting Younger Customers and Preparing for OND with Wente Vineyards

Event Type: Webinar

Event Date: 10/16/2024

Join us Wednesday, Oct 16th, 10:00 am PT: Attracting Younger Customers and OND Prep with Wente Vineyards


This time, we’re exploring how to attract the next generation of wine buyers and set your winery up for success during the crucial OND season. Engaging younger customers is vital for long-term growth, but knowing how to effectively reach this audience can be challenging.

Hear Aly Wente from Wente Vineyards share their strategies for expanding their customer base and achieving impressive growth. Join us for this informative webinar to learn how you can engage the next generation and ensure your winery's continued success into 2025.

  • Attracting Younger Customers: Learn how to develop strategies that resonate with the next generation of wine buyers and ensure long-term growth.
  • OND Readiness: Gain insights into preparing for a successful OND season with practical tactics to boost sales and customer engagement.
  • Customer Growth Strategies: Discover how Wente Vineyards has grown its customer base and the steps you can take to replicate this success.
  • Forward-Looking Insights: Hear actionable lessons and strategies to help your winery thrive as you plan for 2025 and beyond.


About WinePulse

WinePulse is the leading DTC analytics platform for wineries. Composed of WinePulse Analytics, a DTC reporting solution, and ChatDTC, a cutting-edge AI-powered assistant to analyze POS data. WinePulse helps wineries unlock insights from their data and delivers clear, actionable results to drive sales, increase engagement, and make better-informed business decisions.

WinePulse Wente Vineyards

The Future of Wine Clubs: Fostering Loyalty and Building a Community

Keeping up with consumer trends in the wine club industry can feel overwhelming. But the answer lies not in chasing trends, but in creating an experience that goes beyond a purchase. The key? Fostering a loyal community around your winery.

Imagine a future where members aren't just buying wine, they're part of a vibrant group of enthusiasts. That's where the future of wine clubs begin, building connections that drive loyalty that will ultimately fuel your revenue.


The Key to Organic Growth: Make Members Feel Special

When members feel appreciated, they become your best organic marketing tool, attracting new members. Here's how to cultivate that feeling:

  • Dedicated wine advisors: Assign advisors to individual members, these advisors can guide discovery journeys, introduce new varieties, and curate selections based on preferences. This will allow for more personal interactions and forge a meaningful relationship with the winery and staff.

  • Make members feel welcome: A simple "thank you" and recognition goes a long way. Train your staff to express gratitude for every member's visit. Consider a designated drop in space for members to feel instantly welcome, or an exclusive check-in process.

  • Member-driven insights: Your members are your greatest resource. Conduct surveys to understand their preferences, what excites them about your wines, and what they'd like to see in the future. Use this feedback to tailor offerings and keep your club dynamic.


Building a Community for Lasting Customer Retention

People are drawn to communities based on shared interests. Focusing on creating a community, not just selling memberships, is crucial to growth. Here's what we mean:

  • The power of referrals: Happy members are your best brand ambassadors. Implement a referral program that incentivizes existing members to spread the love and attract new members.

  • Loyalty programs with meaning: Don't settle for generic points systems. Design a program that offers exclusive benefits like member-only discounts, access to limited edition wines, or priority booking for events.

  • Unique experiences: Create member-only events that foster a sense of community. This could range from exclusive vineyard tours and tastings to private winemaker dinners.

  • Maintain brand authenticity: Stay true to your winery's unique story and values. This authenticity is what members connect with and helps you stand out in the long run.


Create Effortless Member Experiences

Convenience is key in today's age. Successful businesses revolve around consumer needs, and the wine industry is no different. Here's how to make memberships effortless:

  • Flexible memberships: Meet your members where they are. Allow members to skip shipments, adjust delivery frequency or size (offering fewer, higher quality bottles for those who buy less often), or tailor to any needs they may require.

  • Leverage personalization: Personalization is the future of consumer experiences. Use member data to segment your audience and create targeted campaigns and communication that resonates with them. Think wine recommendations tailored to their preferences, purchases, and recent visits.

  • Train your staff: Empower your team to be brand ambassadors. Train them to present memberships clearly, aligning with your winery's story. Equip them with the skills to have engaging conversations and address cancellation concerns with empathy and "stay" strategies.


By implementing these strategies, you will cultivate a loyal following of wine enthusiasts who are invested in your journey. We discuss this in detail during our Chat with Peers episode with Hope Family Wines. We cover powerful strategies to navigate this evolving industry and ways to keep your most loyal members engaged, attract new customers, and stay ahead of the curve with innovative engagement models. Watch the recording here.


About WinePulse

Automatically track and report on all tasting room, wine club, events, and eCommerce data with over 80 industry-leading key performance indicators and reports. Book a demo and learn how WinePulse can help unlock insights across your winery.

WinePulse Wine Clubs Tasting Room Hope Family Wines

Mastering Your Winery POS Migration with Ponzi Vineyards

Event Type: Webinar

Event Date: 06/26/2024

Location: Webinar

Join us Wednesday June 26th for Chat with Peers community forum.

Chat with Peers, hosted by WinePulse, is a monthly forum designed to foster collaboration across the DTC community. Connect with fellow wineries, share innovative ideas, and exchange strategies as we dive into the latest industry trends and topics. 

Wednesday June 26th, 11:00 am - 12:00 pm PT

Is your winery's POS system holding you back? Upgrading your Point-of-Sale system can feel daunting, but it can also unlock a world of efficiency and growth. 

Join us for this informative webinar and learn how to navigate a successful POS migration. In this session, Abagail Clark, Wine Club Manager from Ponzi Vineyards, will share her insights from their recent migration from WineDirect to Commerce7, best practices, practical tips, and answer questions from the audience. 

Our key points of discussion will focus on how wineries can: 

  • Discover Key Factors: Learn what prompts wineries to switch POS systems and how to choose the right one.
  • Hear Transition Tales: Get insider knowledge on managing the changeover process and efficiently training your staff to ensure a smooth transition.
  • Explore Integration and Impact: Understand how new POS systems integrate with your existing technology and how they can impact your overall business operations.
  • Get Advice from the Field: Hear actionable tips and valuable lessons learned from other wineries. 

About WinePulse

WinePulse is the leading DTC analytics platform for wineries. Composed of WinePulse Analytics, a DTC reporting solution, and ChatDTC, a cutting-edge AI-powered assistant to analyze POS data. WinePulse helps hundreds of wineries unlock insights from their data and delivers clear, actionable results to drive sales, increase engagement, and make better-informed business decisions.

Click here to sign up!

winepulse Ponzi Vineyards

Successful eCommerce Strategies Ft. Joseph Phelps Vineyards

Event Type: Webinar

Event Date: 05/02/2024

Location: Webinar

Join us Thursday May 2nd for Chat with Peers community forum.

Chat with Peers, hosted by WinePulse, is a monthly forum designed to foster collaboration across the DTC community. Connect with fellow wineries, share innovative ideas, and exchange strategies as we dive into the latest industry trends and topics. 

Thursday, May 2, 11:00 am - 12:00 pm PT

Join the conversation, Successful eCommerce Strategies, with our guest, Kristine Mason, Senior eCommerce Manager at Joseph Phelps Vineyards. Together we will dive into proven tactics and winning strategies to expand your customer base and fuel online sales.

Our key points of discussion will focus on how wineries can: 

  • Grow your wine community: Explore online membership campaigns that cultivate loyalty and engagement.
  • Elevate your online sales: Discover strategies to showcase your wines and convert visitors into buyers.
  • Unlock data-driven insights: Learn how to personalize the customer journey for maximum impact.
  • Explore other sales tactics: Explore how Telesales and other strategies can enhance your overall ecommerce sales strategy.

About WinePulse

WinePulse is the leading DTC analytics platform for wineries. Composed of WinePulse Analytics, a DTC reporting solution, and ChatDTC, a cutting-edge AI-powered assistant to analyze POS data. WinePulse helps wineries unlock insights from their data and delivers clear, actionable results to drive sales, increase engagement, and make better-informed business decisions.

Click here to sign up!

Joseph Phelps Vineyards WinePulse

The Future of Wine Clubs featuring Hope Family Wines

Event Type: Seminar

Event Date: 04/10/2024

Location: Webinar

Join us for the first Chat with Peers community forum.
Chat with Peers, hosted by WinePulse is a new monthly forum designed to foster collaboration across the DTC community. Connect with fellow wineries, share innovative ideas, and exchange strategies as we dive into the latest industry trends and topics. 

The Future of Wine Clubs featuring Hope Family Wines

Join the conversation with guest Jo Armstrong, Director of Hospitality and DTC at Hope Family Wines. This session will be packed with valuable insights and actionable strategies to help reimagine your club for success.

Wednesday April 10th, 11:00 am - 12:00 pm PT

Our key points of discussion will focus on how wineries can: 

  • Retain loyal members: Learn about flexible options, exclusive experiences, and personalized touches to keep members engaged.
  • Attract new members: Discover powerful strategies like targeted social media campaigns, diverse club offerings, and exciting off-site wine dinners.
  • Navigate future trends: Uncover how to leverage data to identify potential members within existing customers and explore innovative engagement models to drive growth.

Register here now

Wineclubs wine trends hospitality

A year in review: 2023 DTC Data

A year in review: 2023 DTC Data

With each new year comes fresh trends across various channels, innovative ways of purchasing, and the need to adapt to the ever-changing industry and consumer demands.

Let's dive into the winery data from 2023 across all DTC sales channels. Read the full blog: https://www.winepulse.com/blog/2023-dtc-data/

Discover the power of AI and your winery data

See it for yourself and discover the power of AI for your winery: https://www.winepulse.com/chatdtc

About

WinePulse is the leading DTC reporting solution for wineries with 200+ winery clients utilizing the platform. WinePulse includes 80+ analytics reports and 14 dashboards and integrates with Commerce7 and WineDirect.

Ready to learn more? Schedule a demo ➡️ https://www.winepulse.com/demo

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WinePulse , Paso Robles California United States of America 93446

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