NEW on the WIN Marketplace: Bent Tree Lodge and Cairn View Winery

On The Market:Bent Tree Lodge and Cairn View Winery,North Georgia’s Premier Winery and Event De read more

WIN Marketplace Winery Real Estate Georgia

Navigating the New Wine Landscape: 2026 US Market Trends for Wine Brands

After 30 years of moving up and to the right, the American wine industry hit a wall.Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playb read more

The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's read more

Taste Alexander Valley: Back to Basics, Back to Our Roots

This April, we’re going Back to Basics, Back to Our Roots — welcoming you to experience Alexander Valley the way it’s meant to be enjoyed.This April, the Alexander Valley Winegrowers read more

From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar read more

Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&# read more

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eCELLAR's The Pulse Presents: AI in Action — Tools, Tips, and What’s Next with Andreas Mueller-Schubert

Join us tomorrow for eCELLAR's The Pul read more

From Tasting Room to Text Message: Why SMS Marketing Is the New Pour

Your Customers Check Texts Faster Than Emails, So Why Are You Still Only Relying on Inboxes?The typical American checks their phone 96 times a day, that's once every 10 minutes.While your carefull read more

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Segmentation Strategies for Wine Clubs: One List Doesn’t Fit All

Every member of your club is not exactly the same. So why are you treating them that way?The typical winery sends identical emails to every member of their club, from the first-time joiner who discove read more

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Wine Branding for the Next Generation: What Works, What Doesn't

The wine industry is facing a demand reset.For decades, wineries could count on an audience to buy based on tradition, prestige, and a deep love for the nuances of terroir. But that audience is aging read more

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