Younger Consumers & Wine: 7 Proven Marketing Strategies

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, th read more

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How to Attract Younger Wine Audiences: 20 Small Shifts for Big Results

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdate read more

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The Hard Line on Beverage Alcohol eCommerce Trends

The pandemic helped drive online wine sales from roughly $1 billion in 2018 to more than $3 billion in 2021, according to Rabobank Research Analyst Bourcard Nesin. Yet, as Nesin explains during Avalar read more

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Keeping up with the TTB: The behind-the-scenes effort to respond to new legislation

Government agencies kissed their holiday break goodbye when President Trump signed the Tax Cuts and Jobs Act on December 22, 2017. Most of the provisions took effect just 10 days later on January 1, 2 read more

Beyond Social Media 101: The Next Frontier

As social media continues its journey towards being THE most important channel for customer communications and wine club retention, wineries are working harder than ever to stand out in the sea of con read more

North Americans Prefer Cork Stoppers

Recent market research conducted in the USA and Canada provides further confirmation that cork is the preferred wine stopper for consumers, who are willing to pay a significant premium for cork-finish read more