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Precision Vineyard Management: Harnessing Technology for Sustainable Practices
Every vineyard is a complex ecosystem, with countless variables influencing grape quality, yield, and operational efficiency. From soil health to irrigation patterns, nutrient balance to pest activity read more
Vinoshipper and RedChirp Launch Integration Connecting Winery Commerce Data to Text Messaging
March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations. When those systems operate separately, it creates manual work,
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FROM POUR TO PURPOSE
Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.If I told you a winery just opened with no vineyard, no winemaker on staff, and no interes read more
2026 Employment Law Update - Top Ten Changes
It is time to dust off the employee handbook, review your policies and procedures, and make sure they comply with all the new laws, regulations, and interpretations that went into effect during 2025,
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The Hidden Signs Your Wine Club Members Are About to Cancel
Wine Club Retention Predict Churn Risk and Act EarlierChurn rarely starts with a cancellation. It starts with drift. What drift looks like• Stops opening emails• Engage read more
Wine club retention Wine club Wine club management DTC wine sales Winery marketing Customer retention Customer engagement Subscription retention Wine ecommerce Winery CRM DTC strategy Email marketing Customer analytics RFM Churn prevention
Why most winery marketing falls flat
Personalization isn’t about more toolsMost wineries don’t struggle with sending emails. They struggle with making them relevant.The issue usually isn’t effort — it’s stru
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Sip into 2026: How to Align Q1 Marketing Messages with New Year Consumer Trends
The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You&rdquo
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Helix, Amorim Cork’s Revolutionary Cork Stopper, Gains Greater Versatility and Convenience
This cork stopper adapts to standard bottles and combines practicality with sustainability, preserving all the advantages of cork.Amorim Cork relaunches Helix, the ergonomically disruptive natural cor read more
The Next Chapter: Amplifying Partnerships, Building Demand and Growing Sonoma County Wine
Sonoma County Winegrowers Reorganizes to Scale Proven Collaborations and Unlock National Growth Opportunities At its annual Dollars & $ense meeting today, themed, “The Next Chapter: Elevati read more
Preparing for Potential Distributor and Retailer Bankruptcies
With the expected continuing market correction of the alcohol beverage industry to consumer demand, wine producers are preparing for potential bankruptcies or shuttering of trade purchaser businesses
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