September Highlights: Events, Activations & Impact

As part of our mission to keep our grower and vintner community connected and informed, here’s a look back at our September events, programs, and activations.Hosted EventsSomm Immersion  in read more

Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&# read more

Highway 29 Highway 29 Creative Marketing Retention Marketing Strategy Gen z Younger Wine Consumers Wine Marketing

WIN Insider Series with Maggie Zeman

In this WIN Insider episode, George Christie interviews Maggie Zeman, a seasoned PR and marketing professional who transitioned from Washington DC’s State Department to Silicon Valley tech, befo read more

Maggie Zeman WIN Insider Series

Wine Branding for the Next Generation: What Works, What Doesn't

The wine industry is facing a demand reset.For decades, wineries could count on an audience to buy based on tradition, prestige, and a deep love for the nuances of terroir. But that audience is aging read more

Highway 29 Creative Gen Z Marketing

Holidays in July — How to Stay on Top of Design Timelines

It’s hot outside, summer is in full swing, and the fruit is growing. The farthest thing from many minds is the holiday season but planning now will make sure that you are not panicking in the fa read more

Design Design timelines Holiday Design Holiday Sales Holiday Wine Label Timeline

Why Less Visitation to Wine Country is Everyone's Problem

Why Less Visitation to Wine Country is Everyone's ProblemWineries with tasting rooms know all too well that foot traffic is shrinking. But it was our clients without a hospitality arm who got us t read more

Looking Beyond Instagram: Five Untraditional Channels For Wineries To Ignite Real-World Visits

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram read more

The Right Influencers for Your Winery (Hint: It’s Not Who You Think)

Most wineries get influencer marketing wrong.They partner with wine influencers, people whose entire brand is sipping wine on camera, swirling glasses, and rattling off tasting notes. The problem? The read more

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Words Matter: Making Media Work in a Challenging Market

Wine Sales Symposium 2025’s roundtable of writers and PR experts exploreshow storytelling and publicity can shift the narrative.By Laurie WachterCarl GiavantiDoes media coverage really help sell read more

How Generations Shop A Generational Guide to Customer Journeys and Shopping Habits

Let’s be real—every generation shops differently. Boomers? They’re all about the in-store treasure hunt, but Gen Z and Millennials are navigating their purchase journeys with the eas read more