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From Club to Click: Rethinking Wine Memberships
Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries a read more
Breaking Down the Silos: The New DTC Model for Winery Success
For years, the direct-to-consumer (DTC) model for wineries was built in clear, separate silos: the Tasting Room team poured and sold wine, the Wine Club team managed membership and retention, and the read more
RedChirp Integration Is Now Available for Bottle360 Customers
SEATTLE, WA – July 7, 2025 – Bottle360, a leading provider of comprehensive winery
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What We're Learning from the Wine Club Scorecard
In our analysis of Wine Club Scorecard responses, some surprising trends have emerged. Many wineries are missing crucial strategies that co read more
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WIN EXPO Conference Focus: Winery Sales & Marketing
WIN EXPO Conference Focus: Winery Sales & MarketingSession Topics: DTC Communication Mix, Distributor Relations, and UtilizingIn-Market Events.Registration is open for the 12th annual North Coast Wine
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Insights from "AI-Powered Marketing for Wine Club Managers"
This blog post highlights the key read more
RedChirp and Sovos ShipCompliant Join Forces to Reduce Returned Shipments
August 19, 2024 — To combat the costly and persistent issue of returned shipments in the direct-to-consumer (DtC) wine shipping industry, RedChirp and Sovos ShipCompliant are proud to annou
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RedChirp and Tock Partner to Improve Reservation Communications
July 15, 2024 — RedChirp, the wine industry’s leading text messaging platform, and Tock, the leading all-inone solution for reservations and table management, proudly announce an enha
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