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Search: nielsen (Companies, News, Events, Products, Videos)

WineGlass Marketing
WineGlass Marketing
2025-10-21 09:29:00

Skip the Crystal Ball: Real Insights Are Hiding in Plain Sight

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A WINERY GUIDE TO AVAILABLE RESEARCHYou know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your read more

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Highway 29 Creative
Highway 29 Creative
2025-10-07 16:34:29

Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&# read more

Highway 29 Highway 29 Creative Marketing Retention Marketing Strategy Gen z Younger Wine Consumers Wine Marketing

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Wine Industry Advisor
Wine Industry Advisor
2025-08-06 15:40:13

Afternoon Brief: Lyle Wineries Assess Damage from Burdoin Fire, Start to Reopen

Just over two and a half weeks after the Burdoin fire burned through the Lyle/Bingen area of the Columbia River Gorge, local wineries are still assessing the extent of damage and, in some cases, starting to reopen...

J Robotics Barbara Werley Peregrine Hospitality Horton Vineyards Naples Winter Wine Festival Corksy Joe Nielsen Ram’s Gate Winery Rob Symington Berry Bros. & Rudd Chris Taranto Libbie Agran Justin Lewis Riboli Family Wines InnoVint Vintrace WiseConn Rose Hill Vineyards Lo Secco Prosecco Carter Creek South Coast Wineries

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WineGlass Marketing
WineGlass Marketing
2025-05-20 11:18:00

Sipping Beyond Tradition The Rise of Alternative Beverages in Wine Tasting Rooms

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In the ever-evolving world of wine, tasting rooms have long been sacred spaces for sampling vintages and educating consumers about winemaking. But recently, the definition of what belongs in a tasting read more

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WineGlass Marketing
WineGlass Marketing
2024-07-30 11:42:00

Why Website Updates are Important

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WHY WEBSITE UPDATES ARE IMPORTANT(AND HOW TO KNOW IF YOU NEED ONE)I can feel your eye-rolls and hear your inner voice about this topic. You already have a website. It works fine. You spent good money read more

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Wine Industry Advisor
Wine Industry Advisor
2024-03-05 14:58:08

Afternoon Brief, March 5th

More Bad News: SipSource Report Pulls No Punches: 2023 numbers tell a story of wine's continuing decline and provide little hope for a quick turnaround...

SipSource National Association of Wine Retailers Wine Growers Nova Scotia Avondale Sky Winery Fairest Creature Wine Paso Robles Wine Country Alliance Ag Health Benefits Alliance Connect the Dots Collective Smith-Madrone Wine CGA NielsenIQ Austrian Wine Lodi Wine Vinepair Wine Origins Alliance PlumpJack Group Universal Compressed Air VICARD Group Verallia USA WISE Gaja Winery Whitehall Lane Winery Luigi Bosca Serres Ranch Wine Premiere Napa Valley

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Andavi Solutions
Andavi Solutions
2024-02-05 13:09:22

7 Ways to Steal Market Share Without Lowering Your Price

Pulling the lower-the-price lever to gain market share in a highly competitive category such as adult beverages is tempting. But it is not a good idea for all of the following reasons:Erodes profit ma read more

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Wine Industry Advisor
Wine Industry Advisor
2023-12-22 13:30:48

Afternoon Brief, December 22nd

California State Controller Weighs in on Napa Winery Dispute: In a letter shared with the drinks business, Malia Cohen, California State Controller, has demanded an explanation from Napa County as to why it is attempting to withdraw the right to hold tastings from three local wineries...

Hoopes Vineyard Summit Lake Vineyards Smith-Madrone Vineyards & Winery Bailarín Cellars Winery El Dorado Winery Association JOLO Vinitaly International Academy Wine and Spirit Trade Association ASC Fine Wines Kru Marketing Fish Friendly Farming DTC Wine Symposium NielsenIQ Wine Market Council Vinepair IWSR Napa Valley Vintners

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Wine Industry Advisor
Wine Industry Advisor
2023-12-21 14:56:58

Afternoon Brief, December 21st

Not Much Cheer for Wine Sales This Holiday Season: The post-pandemic slump in wine sales continued into the third quarter of 2023, as consumers remain skittish because of inflation and economic uncertainty. There have not been any clear signs of improvement as we enter the crucial holiday season, as the pace of the decline has been reasonably steady over the past 12 months...

Nielsen IQ Maria Concetto Winery Cult Wines Oregon Wine Board Sevenfifty Daily Nicholson Vineyards Winery Neotempo Wines Breakthru Beverage Group Copper Peak Logistics Vinventions USA VinterActive LLC WineGlass Marketing Bartholomew Estate Vineyards Duck Hunter Wines

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Wine Industry Advisor
Wine Industry Advisor
2023-11-28 11:00:00

On Premise Occasions Set to Uplift Drink Sales During the Winter Holidays

Tuesday 28th November 2023 - CGAs BeverageTrak solution combines powerful datasets to provide a view of how brands and categories are being consumed,

CGA NielsenIQ

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