Search: wine consumption (Companies, News, Events, Products, Videos)
Wine at an Inflection Point ”” and the Case for Data-Driven Reinvention
The global wine industry is facing its most significant disruption in decades. Consumption has declined since 2018, vineyard yields are down, and consumer habits have shifted toward spirits, seltzers,
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Skip the Crystal Ball: Real Insights Are Hiding in Plain Sight
A WINERY GUIDE TO AVAILABLE RESEARCHYou know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your read more
Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers
Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#
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Highway 29 Highway 29 Creative Marketing Retention Marketing Strategy Gen z Younger Wine Consumers Wine Marketing
California Wine Growers Look Ahead: Solutions for a Challenging 2025 Harvest
After a challenging 2024 harvest—the smallest in two decades—California wine growers are entering 2025 with cautious optimism, but also hard questions: How do you maximize yield, protect q
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The Art of Wine Color: Five Trends Shaping the Perfect Pour
Wine is as much a visual experience as it is about taste and aroma. The color of a wine plays an important role in shaping consumer perceptions, influencing purchasing decisions, and defining quality read more
Ciatti Global Market Report, July 2025
Sampling is in full swing on the Southern Hemisphere’s 2025 vintage and quality has been rated very positively. The great majority of sampling activity is being carried out by longstanding custo
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Why Less Visitation to Wine Country is Everyone's Problem
Why Less Visitation to Wine Country is Everyone's ProblemWineries with tasting rooms know all too well that foot traffic is shrinking. But it was our clients without a hospitality arm who got us t read more
Ciatti Global Market Report, June 2025
Sampling is in full swing on the Southern Hemisphere’s 2025 vintage and quality has been rated very positively. The great majority of sampling activity is being carried out by longstanding custo
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Turrentine Market Update, June 2025
Navigating Uncertaintyby Steve Fredricks"Uncertain" is the word most people are using to describe the current wine market. This sentiment applies to everything from the long-term outlook for wine cons
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Ciatti Global Market Report, May 2025
Global wine consumption in 2024 is estimated by the Organisation of Vine & Wine (OIV) to have reached 214.2 million hectolitres, down 3.3% versus 2023 and the lowest level since 1961. In its recently-
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