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Ciatti Global Market Report - February 2026
Market slow; older stocks skew availability pictureIn this month’s Global Market Report, all countries are united in reporting the symptoms of an industry entering the fourth year of a challengi
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Ciatti Global Market Report - January 2026
2025 reviewed; 2026 opportunities set outThis month’s Global Market Report reviews the bulk wine and grape markets of 2025 and sets out, country by country, the opportunities – and the pot
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Irrigation Shouldn’t Require Another Walk Through the Vineyard
Vineyard irrigation has a familiar frustration. You can do everything right and still end the day wondering whether each set actually ran the way you intended.A stuck valve, a pressure issue, a line b
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Ciatti California Market Report - January 2026
2025 in review; looking ahead to 2026This month’s California Report looks back at 2025 on the bulk wine and grape markets and ahead to what we might expect to see in 2026. Bulk inventory charts
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Wine at an Inflection Point ”” and the Case for Data-Driven Reinvention
The global wine industry is facing its most significant disruption in decades. Consumption has declined since 2018, vineyard yields are down, and consumer habits have shifted toward spirits, seltzers,
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Skip the Crystal Ball: Real Insights Are Hiding in Plain Sight
A WINERY GUIDE TO AVAILABLE RESEARCHYou know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your read more
Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers
Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#
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Highway 29 Highway 29 Creative Marketing Retention Marketing Strategy Gen z Younger Wine Consumers Wine Marketing
California Wine Growers Look Ahead: Solutions for a Challenging 2025 Harvest
After a challenging 2024 harvest—the smallest in two decades—California wine growers are entering 2025 with cautious optimism, but also hard questions: How do you maximize yield, protect q
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The Art of Wine Color: Five Trends Shaping the Perfect Pour
Wine is as much a visual experience as it is about taste and aroma. The color of a wine plays an important role in shaping consumer perceptions, influencing purchasing decisions, and defining quality read more
Ciatti Global Market Report, July 2025
Sampling is in full swing on the Southern Hemisphere’s 2025 vintage and quality has been rated very positively. The great majority of sampling activity is being carried out by longstanding custo
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