Wine Industry Network

From Club to Click: Rethinking Wine Memberships

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries a read more

Wine Industry Advisor

2025-09-10 16:08:08

Afternoon Brief: California Wine Month Highlights Sustainability and Innovation

While the industry faces headwinds with shifting consumer trends, international competition, and market challenges, Berge remains optimistic...

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Awtomic (Washington)

2025-09-09 08:51:32

The Hidden Value of Wine Clubs

Wine clubs are the heartbeat of most wineries. For many, they represent the majority of DTC revenue and a vital channel for building lasting relationships with customers. No one in the industry doubts read more