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Stop Spray-and-Pray: 5 Wine Customer Segments That Drive Growth Now
Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium,
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Wine Club Symposium DTC wine Wine clubs Customer segmentation RFM Churn reduction Customer retention Winery marketing Enolytics Simons DTC Consulting vinSUITE Subscription strategy Tasting room eCommerce Wine industry
R.F. McDonald Co. Wins 1st Place Operational Excellence Leader at Avetta 2025 Summit
We are proud to announce that R.F. MacDonald Co. has been recognized as the 1st Place Operational Excellence Leader at the Avetta 2025 Summit in Nashville!This award highlights our company’s ong read more
Your Single Source for Boiler & Pump Parts Expertise
RF MacDonald is proud to be your go-to partner for boiler and pump parts, service, and support. We maintain $5 million in inventory, giving our sales teams the purchasing power to offer competitive pr
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How to Make Money Using Wine Data
It’s where the rubber meets the road.Making money, that is, through a winery’s own data.Is it possible? And is it actually happening right now?Yes, it is. And yes, it is.Let me describe fo
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We're Hiring Service Technicians!
RFMCO is currently recruiting for Service Technician and Boilermaker positions. See all open positions here: read more
Custom Canning & Bottling Solutions Designed for Wineries
Expand Your Wine Brand with Rack & Riddle’s Canning & Bottling SolutionsFull-Service Canning & Bottling OptionsAt Rack & Riddle, we’re here to help bring your wine brands to life with our read more
Hybrid Heat Pump Solutions for Commercial Facilities
RFMCO and Cleaver-Brooks are looking forward to speaking with local maintenance personnel about commercial heat pumps at this year's Central Valley Facilities Expo March 19 at 10 a.m. at the Modes read more
Join Us for a Tasting Experience at WiVi Central Coast ”” March 13
Visit Rack & Riddle inAdelaide Hall — Booth 334We will be exhibiting 9 a.m. to 4 p.m. Meet the team and discover our Custom Label sparkling wine services.read more
New Year, New Possibility: Start Strong with Smarter Campaigns
Make 2025 the Year of GrowthIt’s a new year—time to leave missed opportunities in the past. With Activ8 Commerce, you have the tools to transform your customer data into powerful, revenue-
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