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Loyalty, Deconstructed: Small Moments, Big Retention
Loyalty, Deconstructed: Small Moments, Big RetentionWhat actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repe
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wine club loyalty wine club retention member engagement direct-to-consumer (DTC) winery marketing personalization customer experience surprise and delight exclusive access micro-exclusivity storytelling hospitality community building generational marketing Gen Z marketing customer lifetime value (CLV) unboxing gamification
SMS Wine Marketers Wanted: The Rise of a New Skill Set
The Race is On to Hire SMS Wine MarketersThere have been a lot of doom-and-gloom headlines about the state of conventional DTC marketing. Some declare that "marketers face an existential crisis."The r read more
Solving the “Baby Boomer Problem” with SMS Wine Marketing
Does Text Marketing Work for Older Wine Customers?Some wine industry observers t read more
