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Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei
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oadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE data capture segmentation CRM compliance
Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei
read more
roadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE data capture segmentation CRM compliance
Stop Spray-and-Pray: 5 Wine Customer Segments That Drive Growth Now
Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium,
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Wine Club Symposium DTC wine Wine clubs Customer segmentation RFM Churn reduction Customer retention Winery marketing Enolytics Simons DTC Consulting vinSUITE Subscription strategy Tasting room eCommerce Wine industry
vinSUITE’s State of the Industry: 3 Moves Growing Wine Clubs in 2025
Wine Club Symposium — Session 1State of the Industry: Why Wine Clubs? Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer
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vinSUITE Wine Club Symposium State of the Industry Session 1 wine club growth winery DTC tasting room signups flexible commitment pause skip swap cancel-save member retention between-shipment engagement webinar replay WISE Academy The Wine Lass Jason Curtis
Unlock Wine Club Growth: 2025 Symposium Agenda Reveals Retention & AI Strategies
vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting membe read more
3rd Annual Wine Club Symposium
Event Type: Webinar
Event Date: 07/15/2025
Location: Online
This two-day virtual symposium brings together leading voices in wine club management, marketing, technology, and data to equip wineries with actionable ideas to grow mem read more
Insights from "AI-Powered Marketing for Wine Club Managers"
This blog post highlights the key read more
3 Game-Changing Wine Club Strategies
We're excited to share with you a comprehensive blog post that captures the game-changing strategies discussed during WISE Academy's session at the Wine Club Symposium.Whether you attended the read more
Key Takeaways from the State of the Industry
2024 Virtual Wine Club Symposium: Opening Insights on the State of the IndustryKey Takeaways from Jason Curtis and Rob McMillan's PresentationThe 2024 Virtual Wine Club Symposium kicked off with a read more
Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024
Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024Two-day free event features industry insights and data-driven strategies for wine club growth.Napa, CA – July 8, 2024vin read more
