Loyalty, Deconstructed: Small Moments, Big Retention

Loyalty, Deconstructed: Small Moments, Big RetentionWhat actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repe read more

wine club loyalty wine club retention member engagement direct-to-consumer (DTC) winery marketing personalization customer experience surprise and delight exclusive access micro-exclusivity storytelling hospitality community building generational marketing Gen Z marketing customer lifetime value (CLV) unboxing gamification

Unlock Wine Club Growth: 2025 Symposium Agenda Reveals Retention & AI Strategies

vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting membe read more

Wine Club Symposium

How Should Wineries Approach Non-Wine Merchandise?

Some wineries sell souvenirs. Some give away small gifts to their loyal wine club cus read more