By combining autonomous robotics with UV light treatment, Saga Robotics is helping winegrowers tackle labor constraints, reduce chemical inputs, and protect grape quality.

InnoVint’s Intelligent Winery Workflows shows how AI can serve as a practical partner in the cellar, helping winery teams work smarter without adding unnecessary complexity. Launched in early 2026, it brings AI directly into winery operations, making it easier for teams to capture, access and act on production data without interrupting their work.

Effective irrigation is essential to producing high-quality wine grapes, but knowing exactly when vines need water can be a challenge. FloraPulse is replacing guesswork with actionable data.

MA Silva’s Bionic Eye delivers AI-powered precision to cork quality control. Consistency and quality are essential to protecting a wine’s integrity, and MA Silva is raising the bar with its innovative Bionic Eye technology. Combining AI and machine learning, Bionic Eye uses advanced visual inspection to identify faults in natural cork wine stoppers, helping wineries achieve greater consistency and confidence in their closures.

How are wineries attracting today's consumers?

Discover three sessions exploring DTC,
non-alcoholic wines, and marketing on a budget.

Reaching today’s wine consumer requires more than relying on what worked before.

Consumer habits are changing. Wineries are rethinking how they build loyalty, where they connect with customers, and how they make limited marketing dollars work harder.

At the 2026 WIN Expo, the Sales & Marketing Conference Track brings together three sessions focused on those challenges - from what 500 wineries can tell us about the changing DTC landscape, to the opportunities emerging around non-alcoholic wine, to practical strategies for building brand equity without a major budget.

Effective Marketing on a Budget: Building Brand Equity Through Consistency, Clarity, and Authenticity

Limited budgets and small teams don’t have to mean limited marketing impact. This session looks at how small and mid-sized wineries can build visibility and brand equity while navigating rising advertising costs, distribution challenges, and limited bandwidth. Through practical examples, we'll explore how email, organic social, trade relationships, and other accessible channels can work together to create consistent, effective marketing without trying to be everywhere at once. Make Your Marketing Budget Work Harder →

Non‑Alcoholic Wine Marketing Strategies to Celebrate the Expanded Consumer Landscape

Moderation is changing when, where and how consumers drink wine, and creating new opportunities for the category. Drawing from current consumer research and emerging trends, this session explores who is choosing non-alcoholic wine, the occasions driving demand and how wineries can position these products effectively. Hear strategies for reaching consumers across traditional and emerging channels while expanding the occasions where wine can have a place. Explore the Expanding Wine Consumer →

DTC Reinvented: What 500 Wineries Reveal About Clubs, Loyalty & Collaboration

What separates wineries finding success in DTC from those struggling to maintain momentum? Drawing from data across 500 wineries, this session examines what top performers are doing differently and how smaller operations can rethink clubs, loyalty, and existing assets without major budgets. Speakers will also explore collaborations, pop-ups, partnerships and events that help wineries reach consumers beyond the tasting room and build lasting relationships. See What’s Working in DTC →

Reach Today’s Wine Consumer.
DTC. Emerging Categories. Smarter Marketing.

Three sessions. Real industry data.
Practical ideas wineries can take back to their businesses.

Three Winery Leadership sessions tackling the decisions shaping your business in 2027 and beyond.

Leading a winery today requires more than producing exceptional wine. Owners and executives are navigating changing markets, tighter margins, emerging technology, consolidation, and an industry that looks very different than it did just a few years ago.

At the 2026 WIN Expo Winery Leadership Conference, three sessions take on some of the biggest strategic questions facing winery businesses, and what leaders should be thinking about as they prepare for 2027.

Winery & Vineyard Transactions: What's Driving the Deals?

Acquisitions, portfolio changes, private investment, shifting valuations, and changing ownership continue to reshape the wine business. This session brings together experts with firsthand insight into today's transaction environment to examine what's actually driving winery M&A, who's buying, how businesses are being valued and financed, and where opportunities - or risks - may emerge next. Explore the forces reshaping Winery Ownership

Annual State of the Bulk & Wine Markets

What will the 2026 harvest mean for the year ahead? Turrentine Brokerage brings its market intelligence to WIN Expo for a timely look at the forces shaping the North Coast grape and bulk wine markets. From supply and pricing to inventory and market activity, this session will help winery and vineyard leaders understand where conditions are heading — and what those signals could mean for their 2027 planning. Catch up on what's ahead for the Wine Market

AI in Action: From Tools to Real Winery Workflows

AI is moving quickly from experimentation to everyday business use. This hands-on session moves beyond the hype to show how wineries can put AI to work across operations, sales, marketing, data analysis, forecasting, competitive research, and more. Through practical examples and live demonstrations, attendees will see where AI can genuinely save time, improve decision-making, and create efficiencies — and where human expertise still matters. Read more and see How Wineries Are Putting AI to Work

Whether you're a winery owner, executive, general manager, or department leader, these sessions are designed to help you make smarter decisions for the year ahead.
The questions may be local. The implications are national.

Click below to view the full conference program and speaker line-up

The Annual Wine Industry Expo (WIN Expo) is the largest trade show and conference in the heart of California Wine Country and is the 2nd largest wine industry show in North America. Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry, with more than 2,000 wine professionals attending each year.

The trade show features more than 250 exhibitors presenting the latest products and services available, along with a robust educational conference focusing on four distinct tracks — Winemaking & Production, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers. The event is hosted at the Sonoma County Fairgrounds in Santa Rosa, CA, 9:00am – 4:00pm, on Thursday, December 3, 2026.

The Next Era of Wine Starts Here

Explore the ideas, strategies, and connections that will help shape your winery's next chapter

The wine industry is changing faster than ever. Consumer preferences are evolving. Markets are shifting. New technologies are transforming how wineries grow, produce, market, and sell their wines. 

The question isn't whether the industry is changing - it's how your winery will adapt.

Join thousands of winery & vineyard professionals on Thursday, December 3, in the heart of Sonoma County for the 14th Annual WIN Expo, where the conversations shaping wine's next era come together in one place.

Explore four conference tracks featuring practical education for winery leadership, sales & marketing, vineyard management, and winemaking. Discover innovative products and services from nearly 300 exhibitors, reconnect with colleagues, and gain fresh ideas you can put into practice immediately.

Whether you're looking to solve today's challenges or prepare for tomorrow's opportunities, WIN Expo is designed to help you navigate what's next.

Your Input = Better WIN Expo Sessions

As we begin shaping this year’s conference program, we want to build an experience that feels truly valuable, relevant, and worth your time. We’d love your input on the topics, challenges, and conversations you most want to see featured this year.

We’ve put together a short list of potential topics—from winemaking and vineyard innovation to sales, marketing, and leadership—and would love your input on what you’re most interested in learning. It only takes a minute, and your feedback will directly shape the sessions at this year’s event.

We look forward to hearing from you. Please click the button below to get started.

Take Topic Interest Survey here.

Are you an expert in the field of wine and would like to share your ideas with our event audience? Let us know!

Wine Industry Network (WIN) would like to invite industry professionals, experts, and insiders to submit ideas and topic suggestions for the 14th Annual North Coast Wine Industry Expo Trade Show & Conference (WIN Expo) to be held on December 3rd, 2026, at the Sonoma County Fairgrounds.

We encourage you to share your ideas regarding panel discussions, case studies, or product presentations and consider joining our line-up of industry experts this December. If there are particular topics or subjects you would like to learn more about, let us know!

The deadline for submissions is Friday, April 3, 2026.

We look forward to hearing from you. Please click here to get started.