The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin read more

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday SeasonThe holidays aren’t j read more

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Customer Retention: Maximizing Loyalty and Wine Club Memberships

In today’s competitive DTC wine market, where digital acquisition costs keep climbing and consumer loyalty is harder to earn, retention is the cornerstone of long-term success. Increasing your w read more

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Falcons in the Sky: A Low-Tech Solution to a High-Stakes Problem

Enhanced Bird Deterrent Technology for Vineyards Takes Flight with New IdentityWhen the grapes are ripe and the birds are hungry, there’s no better vineyard protection than a sharp-eyed peregrin read more

Your Tasting Room Just Became a Club Member Magnet

Make Every Tasting Room Visit Count — and ConvertYour tasting room is packed with spring energy — make sure you’re making the most of it. With Activ8 Commerce, your POS, club signups read more

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A guide to wine education to expand and engage your customer base

Wine knowledge matters to your clients—here's how it can boost your brand and salesDid you know that 68% of wine buyers say they’d purchase more often if they understood tasting notes read more

The Elephant in the Tasting Room: Collecting Contact Data

Imagine this – you start your workday by looking at the first table reserved. “Ok – John Doe is coming in with 3 other people.” So, you look up John Doe in your system. Not onl read more

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3 Tactics to Help Build a Profitable Email List

You deploy your marketing through several channels, but if you’re in any sort of ecommerce, a strong email campaign can be your best friend. Email marketing isn’t a grand investment, so i read more

Is Your Wine a Luxury Brand? Marketing Wine to the Affluent

Wine has always been a product that sells better to demographics with disposable income. This is part of the reason well-established baby boomers are still a large part of the market, and why read more

Safe, Easy, and Cost-effective Way to Repel Birds from Your Vineyards

Sitting with friends in Healdsburg in 2015, Roger Snow had an epiphany. Birds were all over the area, when suddenly two red-tailed hawks flew over. Birds darted away, heading for safety. The seed was read more