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Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers
Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#
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Loyalty, Deconstructed: Small Moments, Big Retention
Loyalty, Deconstructed: Small Moments, Big RetentionWhat actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repe
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A Sustainable Solution for Today's Consumers
From sustainable acreages to diversity in teams and leaders, consumers are increasingly rewarding wineries that walk the walk on sustainability. Of the 80 million American adults who drink wine, young
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How Generations Shop A Generational Guide to Customer Journeys and Shopping Habits
Let’s be real—every generation shops differently. Boomers? They’re all about the in-store treasure hunt, but Gen Z and Millennials are navigating their purchase journeys with the eas read more
Younger Consumers & Wine: 7 Proven Marketing Strategies
It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, th
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Navigating the Shifts and Opportunities in the Wine Industry in 2025
In the ever-evolving landscape of the wine industry, adaptability and innovation have never been more critical. With shifts in consumer demographics and broader economic factors at play, wineries are
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Travel Trends for Harvest Visitation
Can you believe it’s March? Soon rain will abate, buds will break, and Q2 will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study ab read more
Family Frenzy in Wine Country
FAMILY FRENZY INWINE COUNTRY:THE CASE FOR KIDS AND CANINESLet’s kick things off with a dose of reality. We’ve all been there: it’s a bustling Saturday morning in July, you’re b read more
Trends Shaping Travel This Summer
TRENDS SHAPING TRAVEL IN 2024Can you believe it’s summer? Soon Memorial Day will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study read more
New Data on Wine Consumption Trends: Exploring Generational Shift from Boomers to Millennials & GenX
This research study will look at two distinct targets of wine drinkers — Millennials and Gen X — and look for purchase triggers and consumption patterns around wine... read more
