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Facebook/Meta: Turning Fans into Wine Club Members
Facebook/Meta: Turning Fans into Wine Club MembersExpanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet
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Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers
Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#
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Loyalty, Deconstructed: Small Moments, Big Retention
Loyalty, Deconstructed: Small Moments, Big RetentionWhat actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repe
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WineAmerica Proudly Sponsors 2025 Come Over October Congressional Wine Caucus Press Conference and Reception
Second-Year Sponsorship Highlights American Wine Industry’s Economic Impact and Community Building Mission WineAmerica, the National Association of American Wineries, announced today its pr read more
How to Attract Younger Wine Audiences: 20 Small Shifts for Big Results
The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdate
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Why Are Wine Clubs so Important to Offer?
The holidays are coming up and now is a perfect time to evaluate your wine club offerings. Why Are Wine Clubs so Important to Offer? Build Loyalty: Turn casual visitors into lifelo read more
Social Media Guide for Wineries: Tips & Trends for 2024
Social media for wineries, a crucial aspect of marketing, can be challenging for many small to medium-sized businesses. Often, the responsibility for managing social media and other marketing efforts
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Wine Clubs: Strategies to Boost Your Wine Club in 2024
In the evolving wine industry, wine clubs are no longer just subscriptions; they've become essential tools for revenue forecasting and DTC growth. As 2024 unfolds, wine clubs take center stage, ne
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Unraveling Threads
UNRAVELING THREADSIn the ever-evolving digital landscape, wineries continuously explore innovative avenues to promote their brand and connect with wine enthusiasts. The emergence of cutting-edge techn read more
Nicole Garzino Named Executive Director of Sonoma Valley Vintners & Growers Alliance
SONOMA, CA (April 27, 2021) The Board of Directors of the Sonoma Valley Vintners and Growers Alliance has announced the appointment of the organization’s next Executive Director, Nicole Garzino. read more
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